Savanta

AUGUST 8, 2016

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter.

Customer Satisfaction 120

Customer Satisfaction B2B Marketing B2B Work Management 120

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. Buyers who benefit from the work of their firms are now more comfortable sharing their satisfaction with peers and colleagues. About the Study. in 2020 to 34.9%

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

InsightSquared

MAY 25, 2021

Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy. Automation boosts forecast satisfaction. By removing human bias and manual efforts, as well as the errors that come with, satisfaction grows to 76%. About the 2021 State of Sales Forecasting Report.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. once a year, a long-form satisfaction survey sent to all customers) can also be introduced into your process. Weaknesses of satisfaction surveys: typically, extremes will stand out. a contest).

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Vision Edge Marketing

MARCH 26, 2024

The other side of the coin is customer satisfaction. This ultimately enhances customer satisfaction and loyalty in the highly competitive B2B landscape. Research has found a relationship between emotional intelligence and loyalty. Reducing costs is only one side of the coin.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Martech Advisor

JANUARY 10, 2020

There is a wide opportunity for research professionals to strategically support marketing initiatives by providing data and insights that inform customer experience strategies, allowing them to truly resonate and uncover the key information: feeling, says Zoe Dowling, SVP of Research at FocusVision. Prioritize Authenticity.

Customer Satisfaction 59

Customer Satisfaction Research Paid Search Agency Forrester 59

Vision Edge Marketing

JANUARY 9, 2024

The published research has compared customer-centricity laggards to their counterparts. Here are some of the top and bottom-line benefits of adopting a customer-centric strategy: Research by Deloitte found that customer-centric companies were 60% more profitable compared to companies that were not centered on the customer.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Hubspot

NOVEMBER 28, 2018

To improve your team's productivity, reduce turnover rates, and drive increased revenue for your company, it's critical you take the time to focus on your employees' job satisfaction. If you're wary about the tangible benefits of job satisfaction, consider this -- happiness has shown to increase employee productivity by at least 12%.

Class 94

Class Customer Surveys Budget Programs Training 94

Marketing Insider Group

MAY 20, 2020

The answer to the question is not straightforward as humans are complex beings and what delivers satisfaction to them is complicated. Kristin Wong, in her article about what employees value , takes the time to try to answer this question by examining research from Glassdoor on what makes employees happy and engaged. Quick Takeaways.

Lead Ranking 363

Lead Ranking Lead Scoring Customer Satisfaction Thought Leadership 363

Vision Edge Marketing

SEPTEMBER 19, 2023

Research by B2B International found that only 14% of B2B companies are truly customer-centric: That is to say, where the customer experience is deeply ingrained in the company culture. Establish dedicated teams or roles responsible for ensuring customer success, adoption, and satisfaction throughout the customer journey.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

CMSWire

MARCH 15, 2024

Tools and techniques marketers can use to learn more about their core audience to build stronger connections. Continue reading.

Research 93

Research Marketing Tools Ad Building 93

Sprout Social

AUGUST 26, 2021

Sprout Social’s emphatic “culture as a business model” go-to-market approach translates into strong account management, employee retention, and overall customer satisfaction. The post Sprout Social named a strong performer among social suites by independent research firm appeared first on Sprout Social.

Marketing Management 110

Marketing Management Research Forrester Customer Satisfaction 110

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 63

Research Customer Satisfaction Hubspot Lead Scoring 63

Vision Edge Marketing

APRIL 9, 2024

Customer-Centricity is the Critical Foundation for Customer Success Customer success goes beyond customer satisfaction. Often, however, they neglect to conduct more than cursory customer or market research and as a result often create products looking for a market. These firms reflect the idea, “If we build it, they will come.”

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Salesforce Marketing Cloud

JULY 27, 2022

Prioritize efficiencies and productivity that will enhance your customer experience, because at the end of the day, their satisfaction is the true north star. But that data also shows other upsides for business efficiency — like employee retention and satisfaction. Leverage digital commerce to retain and attract top talent.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results? a month. .

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. It has been an honor to serve the B2B community over the past several years as a research analyst.

Forrester 59

Forrester Research B2B Content 59

Hubspot

OCTOBER 3, 2018

Employee satisfaction is critical for more than just glowing Glassdoor reviews -- it can also mean all the difference for your company's long-term growth. But, while you might think you have a pulse on your employee's satisfaction, you could be wrong. In comparison, companies not on the list reported a 6% increase. Coincidence?

Customer Surveys 73

Customer Surveys Customer Satisfaction Training Fulfillment 73

Customer Experience Matrix

OCTOBER 22, 2013

The first insights come from G2 Crowd , a research firm that ranks software based on user ratings and social data. Or is something else going on: maybe satisfaction is lowest in the most mature categories, like human resources, enterprise resource management, and accounting, because experienced users are the most demanding?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

Marketing Insider Group

JANUARY 8, 2024

Whether social media posts, email marketing, or research, AI streamlines monotonous tasks, which commonly results in increased efficiency, reduced workload, and faster campaign execution. This personal touch creates trust, enhances customer satisfaction, and fosters meaningful connections.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Vision Edge Marketing

FEBRUARY 21, 2023

Movie studios conduct extensive market and customer research to gain insights into audience trends. Armed with customer and market research you are more likely to understand your prospective customers and develop solutions that meet their needs. Research has shown that repeated exposure increases familiarity.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

KoMarketing Associates

DECEMBER 1, 2021

Despite having a wide array of data at their fingertips, new research indicates that marketers are still not widely successful at leveraging this insight to achieve their top objectives. Finding Satisfaction with Marketing Data.

Marketing Management 239

Marketing Management Customer Satisfaction Statistics Class 239

Act-On

NOVEMBER 15, 2023

Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. What do you hope to accomplish through sales enablement?

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Vision Edge Marketing

APRIL 4, 2023

In their Data Analytics Market Research Report: Information by Function, Type, Organization Size, Solution, Deployment, Application, and Region- Forecast Till 2030 , Market Research Future anticipates the data analytics market to acquire a valuation of approximately USD 346.24 Analyzing this data has emerged into its own industry.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Show your customers that you listen to them and do your best to prioritize their satisfaction.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Aberdeen

OCTOBER 25, 2022

In this episode of Aberdeen’s digital series Research Meets Reality, Mike Lock sits down with Jim Rapoza , Aberdeen’s head of IT infrastructure research to discuss advice for small business as they navigate the path to modernization. Greater Customer Satisfaction. What technology areas do you invest in?

Small Business Marketing 40

Small Business Marketing Research Video Marketing Business 40

Brightedge

MAY 2, 2022

Nielsen/Norman group research found a mere 51% of visitors using site search found a relevant answer with their first query. Conduct keyword research - Compare high-volume, high-value keyword search performance on your website search engine and Google. All too often, visitors using the site search feature leave disappointed.

Customer Satisfaction 59

Customer Satisfaction SEO Cross-Selling Curation 59

Savanta

MAY 8, 2013

This international dimension has important implications for how market research is conducted and interpreted. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Choose the research approach carefully.

Research 120

Research B2B Marketing B2B RSS 120

KoMarketing Associates

FEBRUARY 1, 2022

Although many marketers have been largely impacted by the COVID-19 pandemic, new research suggests that some are finally rebounding after the initial struggles they faced back in 2020. Finding Satisfaction in Pandemic Marketing Strategies. As a result, they may now be working more effectively together.

Customer Satisfaction 209

Customer Satisfaction CMO Marketing & Strategy Statistics 209

Stevens & Tate

MARCH 20, 2024

Tailoring your redesign to meet these needs can enhance user satisfaction and engagement. Instead of relying on superficial indicators like bounce rates, it’s beneficial to delve into metrics that truly mirror user engagement and satisfaction. Are they looking for information, a specific product, or service?

Marketing Websites 84

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 84

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

Heinz Marketing

JULY 2, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. Satisfaction with MAPs is waning. What’s missing and what’s next?

Marketing Automation Services 57

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 57

Vision Edge Marketing

OCTOBER 10, 2023

The impact of process mapping on operational excellence and business performance is supported by robust data and research. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Here are three data points on why process management matters. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229