Smashmouth Marketing

SEPTEMBER 25, 2019

As some of you know, Green Leads also has a research arm where we conduct market research for clients. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

AUGUST 13, 2019

ANUM: <-- Lead Gen & Research Authority <-- Appointments & Conversations Need Urgency Money. Just make sure to identify the proper prospect, one with Authority, and then have a valuable conversation that brings value to that prospect and helps them see the Need you want to fill. Thank you Ken!

Allocation 105

Allocation Lead Gen Sales Cycle B2B Sales 105

Smashmouth Marketing

JULY 9, 2019

Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed. For strategic planning purposes, this justifies bi-coastal teams. It also suggests a shift in activity during the day. More Lead Generation Tips.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

JUNE 4, 2019

Remove bad contacts, or research and replace them. These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygiene - Keep lists clean and ready at all times for prime calling. Track things like Time Zone, Direct Dials, Admin Names, Dialing Tips (press 0 for the operator), etc. Validate lists prior to dialing.

Practices 108

Practices Best Practices Lead Gen Zoominfo 108

Smashmouth Marketing

JUNE 12, 2013

ANUM: <-- Lead Gen & Research Authority <-- Appointments & Conversations Need Urgency Money. Just make sure to identify the proper prospect, one with Authority, and then have a valuable conversation that brings value to that prospect and helps them see the Need you want to fill. Thank you Ken!

Allocation 181

Allocation Lead Gen Sales Cycle B2B Sales 181

Smashmouth Marketing

JANUARY 25, 2017

The analysts began researching ABM programs and we identified a significant issue - organizations that struggled with account-based programs lacked cross-functional alignment across marketing, sales, sales dev, and customer success. damphoux : Why Account-Based Everything?

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

APRIL 29, 2010

Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. However, LinkedIn doesn't always show you all the names of the individuals your search produces: So how do you find this specific person's name?

Lead Gen 100

Lead Gen Linkedin Tips Leads 100

Smashmouth Marketing

AUGUST 28, 2009

OneSource - OneSource, an infoUSA company, delivers prospect and business intelligence information on millions of companies and executives worldwide -- optimizing clients' sales and marketing efforts and assisting with business-to-business research activities. Lots of data on the research side. Lots of data on the research side.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 28, 2009

OneSource - OneSource, an infoUSA company, delivers prospect and business intelligence information on millions of companies and executives worldwide -- optimizing clients' sales and marketing efforts and assisting with business-to-business research activities. Lots of data on the research side. Lots of data on the research side.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Mike: You recently released some research on Sales Enablement. If they aren't prepared to have that value discussion, they'll be pushed back down the organization, or as our research shows, thrown out. Time for the real "research".red, I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Mike: You recently released some research on Sales Enablement. If they aren't prepared to have that value discussion, they'll be pushed back down the organization, or as our research shows, thrown out. Time for the real "research".red, I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

NOVEMBER 30, 2008

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details. So I decided to to load up a database project.

Ethics 100

Ethics Amazon De-duplication FAQ 100

Smashmouth Marketing

NOVEMBER 29, 2008

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details. So I decided to to load up a database project.

Ethics 100

Ethics Amazon De-duplication FAQ 100

Smashmouth Marketing

AUGUST 23, 2013

Research the prospect on LinkedIn, Google, Social Sites. Or use tools such as DemandBase to dynamically append data. Know your history. Use tools such as HubSpot, your CRM, or other tracking systems to know how your company has interracted with the prospect in the past. The more you know, the warmer that lead. Score your inbound leads.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 23, 2009

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. I know there is research that supports getting in touch with a person immediately after they visit your site.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. I'm assuming you are talking Marcom?) New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. I'm assuming you are talking Marcom?) New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JUNE 17, 2010

Contacts of the prospect company can be instantly researched in Jigsaw. These scores are easy to configure and allow you to determine when a prospect is ready for a call, and when they're not. Identification of anonymous visitors to your website by mapping known IP addresses. This can also include lead score.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

Smashmouth Marketing

JUNE 22, 2009

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. I know there is research that supports getting in touch with a person immediately after they visit your site.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

MARCH 1, 2010

Before I researched it and canceled, the date and time was here. My week is comprised of 5-8 appointments per day. I figured, what's one more? Must be someone I've been talking with or met at a conference. Well, that's what they want you to think. I dial in, and on the line was Rick. Are you kidding?

Ad brokers 100

Ad brokers Vendors Advertising Mediums Conference 100

Smashmouth Marketing

MARCH 1, 2010

The site is a community destination for business leaders to find and produce industry information, research, whitepapers and webinars. I've been participating with Focus.com as one of their contributing Focus Experts. The content value is huge, and the knowledge generated is phenomenal and growing daily.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

MARCH 27, 2009

As some of you know, Green Leads also has a research arm where we conduct market research for clients. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

MARCH 25, 2009

As some of you know, Green Leads also has a research arm where we conduct market research for clients. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings.

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

OCTOBER 6, 2010

Tom Webster, Edison Research. Scott Stratten, Un-Marketing. unmarketing. Steve Garfield, SteveGarfield.com. stevegarfield. Tim Hayden, Blue Clover Studios. thetimhayden. Tim Washer, Cisco. Valeria Maltoni, Powered. conversationage. Vern Imrich, Percussion Software. Wayne Sutton, TriOut. waynesutton.

Inbound Marketing 100

Inbound Marketing Twitter PR Marketo 100

Smashmouth Marketing

NOVEMBER 22, 2009

Before I researched it and canceled, the date and time was here. My week is comprised of 5-8 appointments per day. I figured, what's one more? Must be someone I've been talking with or met at a conference. Well, that's what they want you to think. I dial in, and on the line was Rick. Are you kidding?

Ad brokers 100

Ad brokers Vendors Advertising Mediums Conference 100

Smashmouth Marketing

AUGUST 23, 2008

She was doing the same research as three other full time adults, and her production rate was at least 30% higher. We had enough business this summer though that we took on my two older daughters as part time help. Carolyn put in a few hours here and there, but Rebecca was the shining star. Showed up when she told me she would.

Best Practices 100

Best Practices Tagging Research Product 100

Smashmouth Marketing

OCTOBER 1, 2009

Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed. For strategic planning purposes, this justifies bi-coastal teams. It also suggests a shift in activity during the day. More Lead Generation Tips.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed. For strategic planning purposes, this justifies bi-coastal teams. It also suggests a shift in activity during the day. More Lead Generation Tips.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed. It also suggests a shift in activity during the day. So the next time you run late returning from lunch, show this report to your boss and keep dialing. More Lead Generation Tips.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

SEPTEMBER 17, 2009

What if it was comprised of people already researching your offerings, thinking about the issues you solve? Companies like Jigsaw , Onesource , and Netprospex provide the candy; the more contacts we have and the better targeted, the greater our success. What if you had the same size list, but it was on steroids? These are inbound leads.

Inbound Marketing 100

Inbound Marketing Jigsaw Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 24, 2008

I can't find a reference to it, but there was something published about the creator of Mad Men, Matthew Weiner providing accurately sized fruit for the show because researchers found that in the early 60's the average apple was considerably smaller than today. Industrial food giants can explain it I'm sure.

Tagging 100

Tagging Buy Research Examples 100

Smashmouth Marketing

DECEMBER 12, 2008

Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon.

Linkedin 100

Linkedin Tips Profiling Course 100

Smashmouth Marketing

DECEMBER 2, 2008

Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon.

Linkedin 100

Linkedin Tips Network Marketing Tagging 100

Smashmouth Marketing

JANUARY 21, 2010

Remove bad contacts, or research and replace them. These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygene - Keep lists clean and ready at all times for prime calling. Track things like Time Zone, Direct Dials, Admin Names, Dialing Tips (press 0 for the operator), etc. Validate lists prior to dialing.

Leadlander 100

Leadlander Practices Jigsaw InsideView 100

Smashmouth Marketing

JULY 12, 2010

It got me thinking that there must be some research to support a fact Green Leads is confident about: rather than slowing during the summer, lead generation activities actually heat up. For the most part, it's popular opinion that it’s harder to sell during the summer.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Smashmouth Marketing

MARCH 29, 2010

Research 101 - Gone are the days of just dialing a list top to bottom. Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. Our reps need to be educated snipers that make every dial count.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

JUNE 18, 2009

Forrester Research. VisionEdge Marketing. Christopher Penn. Guy Powell. DemandROMI. Laura Ramos. lauraramos. Alissa Ruehl. Apogee Search. Barry Schwarz. Bill Scully. Siemens Water Technologies.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100