Trending Sources

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

Research has proven that goals can vary immensely.  Utilize The Right Buyer Persona Research Approach. To achieve such understanding, it is important for B2B CMOs to be able to distinguish between authentic goal-directed buyer persona research from that of faux buyer personas.  To get at goals and behaviors requires qualitative research.  by Gregor Črešnar. Improving.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.  Buyer persona research can play a role. 

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research.  This is one of the main reasons why some companies still struggle with content personalization after they have gone through – what they believed to be – a buyer persona research initiative.  by icon 54. The correlation is evident. 

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

Tom Webster led an Edison Research team to discover the truth of customer service on the web today. The post New research explodes the status quo of customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Tom Webster led an Edison Research team to discover the truth of customer service on the web today. Lots of possibilities here.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. The amazing thing about Google Adwords is that it practically does the research for you. The post 10 secrets to research the best SEO keywords appeared first on Biznology.

ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation. In ScribbleLive Insights, our content ideation and research engine, there is a section called ‘watchlists.’ One solution is extensive research. The post ScribbleLive Spark: Automate Content Research with Watchlists appeared first on ScribbleLive.

B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.  Consumer researchers often label themselves as ‘qualitative’ or ‘quantitative’.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Research: Effective B2B Content Marketing

Type A Communications

October 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more. B2B Marketing Content Marketing Content Strategy

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Junta 42

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. If you’ve read any of my blog posts about the prior reports, you know that a pattern emerged from our last round of research: Marketers reported lower overall effectiveness with content marketing compared with a year ago. Clarity: Get on the same page.

New Research on How B2B Marketers Get More Leads

Act-On

Because lead generation is so important, there’s quite a bit of research that’s been done about it. This post will walk you through the highlights of that research. It will also offer suggestions on how to apply what the research shows to your day-to-day marketing efforts. Research is great, but what really matters is how your particular B2B lead generation is working.

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

Junta 42

That’s why I was encouraged to see that our latest research shows technology marketers holding steady with content marketing: They’re allocating more of their total marketing budget to content marketing, and they’re using a good mix of tactics, social media platforms, and paid methods to get their content out there. Content Marketing Research Findings from CMI Research

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. Research] appeared first on B2B Marketing Insider. 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Successful application of SEO keyword research means matching content with the potential search intent of the user. The first bullet — type and/or objective of content — is critical for applying keyword research to existing content marketing assets. Ask yourself: Do you have the right type of material today to apply keyword research? Wikipedia entry (research-oriented).

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign. The implementation of effective keyword research can lead to high quality traffic and leads over the long term, from organic search engine visibility. Final Thoughts.

How to Use Social Selling for Pre-Call Research in B2B Inside Sales

Sales Prospecting Perspectives

Sales Prospecting Strategies Social Selling Research B2B Inside Sales Sales Communication What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. In fact, it’s something you’ve probably done in the past without realizing it.

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 1) Google Scholar. Create graphs, compare trended data over time, and explore curated research highlights.

Yes, keyphrase research is still important

Biznology

Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Keyphrase research was dead. It means that you still need to conduct keyphrase research before writing (and definitely before creating your content marketing strategy.) It’s still important. However, knowing how to research keyphrases is a powerful skill set.

Research: The 3 social media secrets of B2B buyers

grow - Practical Marketing Solutions

The post Research: The 3 social media secrets of B2B buyers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. B2B and social media research b2b and social media john bottom social media research By John Bottom, {grow} Community Member. The newly-released 2013  Buyersphere Report is a fascinating study of the business marketing world. But they did.

Research shows content engagement is disconnected from brand goals. What’s next?

grow - Practical Marketing Solutions

In fact, research conducted by marketing intelligence company Affinio shows that approximately 70 percent of the time, our audience does not react to our content at all … they lurk. Facebook research shows that 90 percent of people who saw an ad and bought a product never clicked on the ad at all. The post Research shows content engagement is disconnected from brand goals.

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

In this same light, research by PageFair and Adobe shows that of those not currently using ad blocking, 41% say they would consider using the tool if the quantity of ads increased from what they typically see — 57% for those aged 18-34. The post Making the Case for Content Marketing: Research & Statistics appeared first on Visually Blog. Content gains trust.

Is Twitter Using Research to Mislead Marketers?

Digital B2B Marketing

Like so much of the research in social media today, Twitter and Deloitte are jumping to the conclusion that correlation means causation. What does the research actually find? Game quality and media coverage are not directly included in the research. Credit to Tom Webster , I’ve enjoyed his let me fix that for you posts in his reviews of research and statistics recently.

5 Ways to distinguish your content and brand by using research

grow - Practical Marketing Solutions

Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field. Tom Webster is a vice president of Edison Research. By  Tom Webster, {grow} Community member. Good question, eh? 2. Period.

New research shows Facebook impacting behaviors in formative years

grow - Practical Marketing Solutions

In data that my company ( Edison Research ) just released yesterday , we found that 54% of all Americans age 12 and over have a personal profile on Facebook. Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of Exit Polling data during U.S. Guest post by {grow} community member Tom Webster.

A wake up call for market research agencies

The B2B Research Blog

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies.  When describing the ideal research project clients cite three defining features: Analysis is rigorous and there’s a clear storyline. the research team engage well with them).

Agency 109

Research: Technology Marketers Align Around Lead Gen

Junta 42

The post Research: Technology Marketers Align Around Lead Gen appeared first on Content Marketing Institute. Demand Generation Findings from CMI Research Lead GenerationOf all the segments of content marketers we’ve studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing. Here are some additional findings.

UK Marketers Need to Get Back to Basics [New Research]

Junta 42

That’s what our research team wondered as we pored over the data from our annual content marketing survey, reported today in Content Marketing in the UK 2016: Benchmarks, Budgets, and Trends , sponsored by Lionbridge. The post UK Marketers Need to Get Back to Basics [New Research] appeared first on Content Marketing Institute. Content Creation Content Marketing Research

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g., Image credit: Small Business Ideas Blog.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. Did we miss an important or mission-critical piece of research? I’d love to hear your comments and feedback via comments below. Software Solutions Used.

Budget 124

My online influencer research and engagement process

Biznology

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.  A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing  so a major part of my services include sifting through the entire Internet ( The Internet is big. At least, right now, it’s a one man band. Got it?

New Research: B2B Content is a Dead End

Digital B2B Marketing

According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should. Multiple research reports have shown B2B buyers conduct more than 70% of their research before engaging with sales.

What Effective B2B Content Marketing Looks Like [New Research]

Junta 42

Regardless, what’s great about the research is that we can examine how the most-effective marketers are going about their business so we can learn from them. The post What Effective B2B Content Marketing Looks Like [New Research] appeared first on Content Marketing Institute. Content Marketing ResearchOver the years, we’ve talked a lot about effectiveness. Communication is key.

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. You can download a summary of the report, and gain access to all Ascend2 research, here (registration required). Ascend2’s research also reported that marketers view email as the least difficult lead gen tactic to execute.)

Are you using your website search as customer research?

Biznology

The post Are you using your website search as customer research? Website Search customer questions customer research customer survey E-learning ecourse keyword research keywords site search SoloSegment survey video course Web pageSounds pretty cool, huh? mean if you knew that, you’d know exactly what you want to update to make the page better, right? Like this post?

A guide to free and easy influencer research tools

grow - Practical Marketing Solutions

Free influencer research tools. 1. Well if you are working on influence on the cheap, these free influencer research tools should help you. The post A guide to free and easy influencer research tools appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Free influencer research tools. 1. A few months ago I was at huge tech industry conference. Klout.

Tools 124

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?

Dead Trees, Sales Pipelines & Loss Aversion [Research]

Jill Konrath's Fresh Sales Strategies Blog

A massive clap of lightning awoke me from a dead sleep at 3 am. It was pouring outside. responded as I always do in a storm—rushing downstairs to unplug my computers, hoping they weren’t already fried. Buyer Insights Working Smarter