Everything Technology Marketing

APRIL 4, 2011

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

APRIL 20, 2015

Someone who downloads a white paper or registers for your webcast is not a lead. That problem may or may not be relevant to your product. Your job is to find out if they are relevant. So, what is getting in the way of so many sales and marketing conversations?

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Webcasts |. If so, Halliburton attacks the problem in a relevant COP. src = [link]. }. ); WHITE PAPERS. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Podcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

ViewPoint

OCTOBER 2, 2012

He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers When you have the right data about your customers that your competitors don’t have, you can communicate with them in a more relevant way.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Content Standard

AUGUST 19, 2015

Digital content like white papers, videos, analyst reports, and webcasts took the top slots for generating leads. All of this information on how the audience behaves ultimately shapes content, making it more relevant. Discussion of audience personas could ultimately dive into customer journeys, too.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 40

The ROI Guy

JULY 18, 2016

Rather, decision makers want relevant insights and transformative advice, perceiving 3 rd party research and articles as most valuable, as well as valuing solid ideas and proposals based on identified needs. Three key sales content challenges The discussion turned to getting sales content “right,” which is easier said than done.

Research 40

Research B to B Webcast Content 40

Anything Goes Marketing

APRIL 5, 2009

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. white paper, webinar, etc.), send an email with a link to it”. in B2B Marketing ”.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Zoominfo

JANUARY 29, 2018

To stay relevant to this unique group, particularly one so incredibly tech-savvy and explorative, yet fickle about brand loyalty, brands must employ varied marketing approaches. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%).

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Hubspot

MARCH 9, 2015

Users rely on white papers, research reports, editorial content, educational content, ebooks, social media, and blogs. Users become more interested in comparison white papers, expert guides, webcasts, podcasts, and videos. Avoid coming up empty by using a few relevant words to help focus your content creation.

Work Management 28

Work Management Webcast Comparison Content 28

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll look at not just how popular the keywords are, but the level of competition, and how relevant those words are to your services. Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll look at not just how popular the keywords are, but the level of competition, and how relevant those words are to your services. Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

markempa

JULY 10, 2006

Because the sales team is responsible for much of the customer’s perception of the company, concerted care must go into developing the ongoing, relevant communications that the sales team will employ as it builds relationships with customers. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JULY 13, 2006

Sales content is most relevant in the later stages of the buying process. Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Anything Goes Marketing

DECEMBER 3, 2006

Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Why not do this for a white paper as well. Transform your existing webcasts. Here are some ideas: Create useful content to reinforce image as industry expert. This is sometimes referred to as thought leadership.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! And interestingly, those who do have good, relevant content lock it up behind registration pages.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Online Marketing Institute

APRIL 4, 2011

Ideas and recommendations for developing these types of posts: Create aggregate lists showcasing important resources and/or publications relevant to the industry. Are you a Search Engine Watch Member? | More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Newsletter problems?

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Buzz Marketing for Technology

JUNE 27, 2008

It took me some time to realize that it is more effective to have on one section RSS feeds from one topic, together with the relevant bookmarks and widgets, rather than having all RSS feed, all bookmarks and all widgets on separate sections. White Papers. Innovate-Live June/July Webcast Schedule. Call for SCORM 2.0

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Webbiquity

OCTOBER 6, 2020

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. You can find the full webcast replay here. Is it relevant to the page content? not a three-year old white paper)?

SEO 207

SEO Webcast Budget Programs High Quality Lead 207

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget?

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

Online Marketing Institute

DECEMBER 6, 2011

White Paper Library. White papers (19% increase). Webinars/webcasts: 25% increase. for another incredibly useful and relevant report! SocialTract. Skip to content. Benefactors. Case Studies. Original Research. Content Marketing Stats. B2B Content Marketing Assessment. Get Blog Alerts to Email. Contributors.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

markempa

FEBRUARY 9, 2015

How do you build your library of relevant lead nurturing content ? Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

JUNE 8, 2005

When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. It must be relevant! When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 20, 2005

Over time, as you build your lead generation program, your experts may be interested in co-developing white papers, special research reports, articles, and events with you. They continually seek out other relevant resources that could possibly help their clients. You begin by being genuinely interested in their business.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

WebMarketCentral

NOVEMBER 19, 2007

It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts). I suspect the folks at ITToolbox would disagree.)

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

JULY 14, 2008

Finally, make sure your site is well optimized for those phrases that are both frequently searched and most relevant to your prospects. The environments are completely different—in search, people are looking for relevant ads. For example, Red Hat software has provided no-registration-required webcasts.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Heinz Marketing

MARCH 30, 2020

If you’re listening to this and you’re not checking out Sales Readiness Groups, they got white papers, they got research, they got blog posts, they’ve got webinars and really fantastic stuff. And even what content is relevant to try to do that and what are some of the best practices?

Top of Funnel 88

Top of Funnel Webinar Metrics Training Work Management 88

Content Marketing Institute

MAY 11, 2018

Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. The trick, Amisha says, is simply to introduce yourself, compliment the influencers’ relevant work, and ask how they engage with brands. A lot of people believe SAP’s name naturally attracts responses.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Software 103

Markempa

APRIL 30, 2019

You’re attracting relevant visitors, but they are unknown. It uses email, phone, events, and direct mail as channels to share different types of relevant content. For example, a white paper can be broken into three to five articles that share a point of view. name, company, email, etc.)

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

Paul Gillin

JUNE 24, 2010

The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI. The webcast is probably the smarter incentive to offer.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Online Marketing Institute

OCTOBER 29, 2010

Social media’s power to spread a message across the web isn’t as relevant. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. On LinkedIn, search for relevant groups, then connect with members of those groups. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow. On American Idol.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

The ROI Guy

MAY 4, 2011

The survey responses indicated a decided lack confidence in newer tactics like social media, blogs and videos, and even some stall worth tactics such as white papers and case studies. Even print magazines, case studies, eNewsletters and webcasts are ineffective or less than effective for more than 40% of respondents.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Budget Content Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

“Consistently creating relevant content to your blog, Twitter followers, [and] Facebook fans will help to grow your following,&# he says, “but this takes time and commitment. Mendelsohn believes that consistency in providing a source of useful resources has been key for the company. Don’t go it alone.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

The ROI Guy

JUNE 29, 2011

When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant. However, since buyers have been impacted by successive downturns and forced to “do more with less”, they are more pressed for time than ever before.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

markempa

MARCH 2, 2007

« On giving away ideas | Main | Webcast: How to Precisely Define a "Lead" Before Marketing Begins » Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell. The content does not have to be flashy, just relevant.) as a joint team. Make the content library easily accessible.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120