Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. We can bring you more relevant traffic website with weekly blog articles , a full year content plan, and monthly reporting?

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Webbiquity

MARCH 30, 2021

To make this challenge an opportunity, personalize your outreach and offer relevant content or services to customers based on their needs. You can live stream webcasts and webinars to generate leads, directly sell services or products, and improve customer engagement on your website.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Avitage

MARCH 28, 2013

Our survey shows that ITDMs download an average of nine informational assets—including whitepapers, webcasts or case studies—to aid their […]. Content Marketing Strategy b2b content buying stages content curations content quality content strategy quality content relevant content video content'

Allocation 120

Allocation Webcast Curation Content 120

Content4Demand

AUGUST 6, 2019

To recruit new partners, you need to stay in front of them with relevant content that presents the benefits of partnering with your brand and establishes you as a trusted thought leader. Quarterly webcasts. Webcasts are another great way to keep partners informed and engaged. E-mail campaign. Consider a monthly email.

Advertising Agencies 46

Advertising Agencies Advertising Channels Marketing & Strategy Marketing Strategy 46

Content4Demand

AUGUST 6, 2019

To recruit new partners, you need to stay in front of them with relevant content that presents the benefits of partnering with your brand and establishes you as a trusted thought leader. Quarterly webcasts. Webcasts are another great way to keep partners informed and engaged. E-mail campaign. Consider a monthly email.

Advertising Agencies 41

Advertising Agencies Advertising Channels Webcast Marketing & Strategy 41

Digital B2B Marketing

DECEMBER 20, 2011

Capturing registrations is an uphill battle, requiring you to establish the credibility and relevancy of every piece of content you offer in your lead generation program. The content you are using for lead generation is expected to be valuable, you only need to establish the information’s relevance to the audience.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. List rentals are still the only way to access lists from some trade publications, and these lists often support the most extensive industry-relevant selection criteria.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Content4Demand

MAY 1, 2020

If you missed the webcast, you can watch it on demand here. This will help you create relevant and immersive experiences that your audience wants to binge. What content is relevant but may need to be reimagined for a new format? The conversation included actionable tips and real examples from clients in a range of industries.

Planning 88

Planning B2B Thought Leadership Webcast Webinar Metrics 88

KoMarketing Associates

MAY 23, 2017

In order to make a positive and lasting impression with prospects, both consistency and relevance are key. Keep in mind that there is a huge difference between promoting your brand in relevant ways and being spammy or annoying to potential customers. Show Your Expertise. The best way to do this? Support Content Marketing Efforts.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Avitage

MARCH 28, 2013

Our survey shows that ITDMs download an average of nine informational assets—including whitepapers, webcasts or case studies—to aid their. Here are some highlights: “The importance of content to IT decisionmakers (ITDMs) cannot be understated.

Allocation 120

Allocation Webcast Content Case Study 120

markempa

JULY 23, 2008

Webinars and webcasts are a key tactic in lead generation toolkit. Relevant Post: Tips for getting more ROI from webinars and webcasts. The challenge with webinars is that if you don't do a super job, attendees will bail on you and they may never register one of your events again. by MarketingSherpa useful.

Webinar Metrics 120

Webinar Metrics Webcast ROI Lead Generation 120

Only B2B

MARCH 17, 2020

An account-based advertising platform like ONLYB2B- a renowned event promotion company to serve relevant (personalised if required) ads to your targeted attendees. We specialize in webcasts, webinars, meet-ups, seminars, product launch, and other live events. Setting Meetings on Your Audience’s Terms with ABM. Meeting With Audience.

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

Content4Demand

AUGUST 29, 2019

The vast majority of marketers use white papers (85%) and webcasts (60%) for syndication, but we recommend breaking that pattern when it makes sense. Make It Relevant. With relevant content, you have much higher odds of generating a stream of quality leads, supporting your syndication ROI. Make It High-Quality.

Tips 46

Tips Lead Gen B2B Thought Leadership Webcast 46

Content4Demand

NOVEMBER 8, 2019

Work only with sites in relevant industries who will provide proper backlinks so that you don’t hand the SEO boost or organic growth over to the syndicator. Canonical tags , for example, make sure that you get credited properly by telling search engines that yours is the original source content. Backlinks are your friend.

Webcast 42

Webcast Content Buzz Planning 42

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Everything Technology Marketing

APRIL 4, 2011

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. However, the reality of implementing content marketing initiatives is a bit more complicated.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Biznology

FEBRUARY 8, 2016

The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. A handful had seen a confirmation but didn’t remember registering, and the overwhelming majority said not only had they not registered, but the topic wasn’t even relevant to them. Only two remembered registering for the event.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

EveryoneSocial

FEBRUARY 3, 2017

Yesterday’s webcast on influencer marketing was a smash success, and many of you had questions on how to implement a successful influencer marketing campaign. As we mentioned on the webcast, you first have to know who your target market is and what they spend their time doing. Here’s the recording in case you missed it. /wp-content/uploads/2017/02/Influencer-Marketing.mp3.

Campaigns 40

Campaigns Webcast Advertising Agencies Custom Publishing 40

Content4Demand

OCTOBER 6, 2021

How have they already engaged (downloads, webcast attendance, website visits, third-party review sites)? Despite the best of intentions, relevant and rich marketing content stored in a repository, CRM system or sales tool will never reach the intended buyer at the right time. What have they done? This challenge is as old as time.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

markempa

MARCH 4, 2012

This will help you target the right information to the right people; it will help you identify what information is most relevant to them and how they want to consume it. Analyze your database and identify audiences with common demographics, such as titles and industries, and common behaviors, such as how they first engaged with you and why.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Leads 120

Marketing Insider Group

APRIL 20, 2015

Someone who downloads a white paper or registers for your webcast is not a lead. That problem may or may not be relevant to your product. Your job is to find out if they are relevant. So, what is getting in the way of so many sales and marketing conversations? Someone who fits into your target demographic profile is not a lead.

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

Content4Demand

JUNE 9, 2020

Your next influencer could be a consultant who works closely with your target audience, an editor for a relevant trade publication, a client or even a member of your team! Register for our upcoming case-study webcast to see how they did it. Lesson 5: Find Ways to Surprise and Delight.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

ViewPoint

OCTOBER 2, 2012

He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers When you have the right data about your customers that your competitors don’t have, you can communicate with them in a more relevant way.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

The Point

MARCH 3, 2010

The conclusions drawn in the article hold particular relevance for marketers engaged in lead nurturing, especially when those nurturing programs are constrained by a perceived lack of relevant offers. It’s the working assumption of B2B marketers that prospects don’t want to be sold to.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Valasys

SEPTEMBER 30, 2019

The company was founded in the year 2002 & is headquartered in San Francisco, California & specializes in online events, demand generation, videos, webinars, streaming media, engagement marketing, thought leadership, lead generation, online communities, rich media, content marketing & webcasting.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

ActiveDEMAND

MARCH 20, 2017

Not only are they an ideal lead generation tool, they create many marketable assets: the live event itself, the recorded webcast, possible follow-up eBook or blog post , etc. Additionally, with relevant, helpful, and consistent content, prospects will ultimately view your brand as an authority in the space. Benefits for Your Clients.

Webinar Metrics 54

Webinar Metrics Paid Search Agency Advertising Agencies Ad Agencies 54

markempa

JUNE 7, 2005

If you must cold call, how do make each call relevant? I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies. The challenge of cold calling is make sure each conversation we have is relevant and meaningful. Thats what this webcast is about.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Televerde

SEPTEMBER 18, 2019

Since 50% of B2B marketers use webinars and webcasts, and 32% predict that these tools are critical to their success, it’s important that if something’s worth doing, it’s worth doing right. 38% of attendees consider exciting and relevant content as the webinar trait they engage with the most. Gain their attention with a narrative.

Webinar Metrics 45

Webinar Metrics Top of Funnel Webcast Stats 45

The Lead Agency

FEBRUARY 28, 2018

However, the increased relevance of the content and topics means that the return on investment can often be higher. The site has an extensive list of articles, webcasts and ELearning lessons covering the industry and continually changing world of HR.

Small Business Marketing 48

Small Business Marketing Social Media Media Ad brokers 48

The ROI Guy

JULY 18, 2016

Rather, decision makers want relevant insights and transformative advice, perceiving 3 rd party research and articles as most valuable, as well as valuing solid ideas and proposals based on identified needs. Three key sales content challenges The discussion turned to getting sales content “right,” which is easier said than done.

Research 40

Research B to B Webcast Content 40

LeadSquared

OCTOBER 23, 2016

What social media platforms are recommended for a webcasting provider? For a webcasting service, it would be better if you run ads on video platforms like YouTube. Use hashtags that are relevant. For example, at LeadSquared, we try to post content that is relevant to what is trending on that day. Is it still relevant?

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Content4Demand

APRIL 2, 2020

What actions should trigger you to follow up with other targeted content that’s relevant in that moment? Do everything you can to promote the event before, during and after the webcast. Define in advance what a viewer’s response means to you. What action on their part should earn a hand-off to sales? Invite sales to the party.

Planning 52

Planning Top of Funnel Digital Marketing Funnels Peer-to-peer 52

Industrial Marketing Today

APRIL 2, 2012

In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua talked about this aspect of content marketing. Do you have something to say that is relevant to your audience? According to him, suspects want content that is: About what you know and not what you sell.

Top of Funnel 60

Top of Funnel Ideal Customer Profiles Content Marketing Planning 60

markempa

MARCH 30, 2007

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. Could you do it with confidence? So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120