B to B Relevance Webcast White Paper 
The ROI Guy
JULY 18, 2016
The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. Three key sales content challenges The discussion turned to getting sales content “right,” which is easier said than done.
Buzz Marketing for Technology
JUNE 27, 2008
White Papers |. Webcasts |. If so, Halliburton attacks the problem in a relevant COP. src = [link]. }. ); WHITE PAPERS. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Podcasts |.
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WebMarketCentral
JULY 14, 2008
With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Finally, make sure your site is well optimized for those phrases that are both frequently searched and most relevant to your prospects. Here are the highlights from the webinar.
Paul Gillin
JUNE 24, 2010
The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. The webcast is probably the smarter incentive to offer.
The ROI Guy
JUNE 29, 2011
When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant. However, since buyers have been impacted by successive downturns and forced to “do more with less”, they are more pressed for time than ever before.
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