Webbiquity

JULY 19, 2022

Also, if you only measure lagging indicators, like revenue, profits, and expenses, you’ll miss important segments of your market that are purchasing from other channels or locations where you don’t have a presence. You can also connect with him on YouTube or Linkedin. This is where leading indicators come in.

Lead Ranking 289

Lead Ranking Lead Scoring ROI Enterprise Management 289

Webbiquity

FEBRUARY 24, 2017

Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). They might need to do more research and compare prices from various vendors before they make a purchase. Lack of Lead Segmentation.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Webbiquity

JANUARY 28, 2020

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. When people see products in action and real-world use, and how satisfied other users are, they will be more confident in making a purchase. 5. Build Trust.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Webbiquity

DECEMBER 12, 2018

Some are genuinely willing to make a purchase or find out more about your company; others want to make money online fast reviewing your product/website or to taking your survey; still, others want to compare your products with those of other companies. In reality, no two people interacting with your business in any way are entirely alike.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Webbiquity

DECEMBER 18, 2018

People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. Testing market interest can be as easy as setting up a landing page and picking up the phone to see if a target demographic would purchase a product or service (again, assuming you’ve done your homework on customer needs).

Training 214

Training Planning Work Management Marketing Management 214

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

MARCH 1, 2016

The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Over 50% of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. Internet users. MarketingSherpa ). Payfirma ). MediaPost ).

SEM 100

SEM Paid Content Stats SEO 100

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. And use video. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

OCTOBER 11, 2011

.” Consider the following points: • More than 80% of considered consumer purchases (e.g. for high-value, high-involvement products) now start with search, and more than 90% of B2B purchase cycles begin online. Your web presence is no longer limited to your website and blog (as important as those remain). .

Optimization 100

Optimization PR Social Networks Youtube 100

Webbiquity

NOVEMBER 30, 2017

Also check our videos on YouTube for more information.” You can lightly automate after purchase to delight your new customers. If you’ve spent any time on Twitter, you’ve probably received a little direct message (DM) that goes like: “Hey, thank you for following! ” Ugh. Auto unfollow. Final thoughts.

Automation 210

Automation Marketing Automation Services Buyer Personas Skype 210

Webbiquity

MAY 4, 2021

When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. More will turn to Google. But most will seek advice from experts they trust. That’s the essential insight behind influencer marketing, which began to really take off in late 2015.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

MARCH 8, 2016

Because content marketing is increasingly essential (buyers now complete two-thirds of their purchase journey online before ever contacting a vendor) and popular (90% of B2B buyers say online content has a “moderate to major effect” on their selection process), spending on content marketing is expected to nearly double by 2019.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

FEBRUARY 16, 2016

60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors. Nearly half of all the employees conducting research for B2B purchases are millennials. 71% said Twitter, while 54% each mentioned Facebook and YouTube. LinkedIn Pulse ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Webbiquity

AUGUST 8, 2011

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Can they buy directly from your site or is it a more complex, high-value purchase that requires a sales cycle? If the former, give them a clear and simple path to the purchase. What do you want the person to do next?

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. • How does business reputation management differ from personal reputation management?

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. • How does business reputation management differ from personal reputation management?

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

MARCH 28, 2011

9 out of 10 start a purchase process with search (and social media increasingly affects search results). Three-quarters of B2B technology buyers say they use social media at some point during a buying cycle to gather information or communicate with colleagues about a purchase; 58% use LinkedIn for this purpose.

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

JULY 23, 2013

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. If you’ve got a highly visual product, use Flickr and Pinterest; if you can make video part of the mix, set up a company channel on YouTube and Vimeo.

Link Building 100

Link Building Advertising Agencies Ad Building SEO 100

Webbiquity

DECEMBER 22, 2015

Multitudes of visitors come to your website everyday, but only a small amount of people actually leave their information or purchase a product on the first visit. once you post them on Facebook, you can easily post them to your blog or YouTube channel or share them on other sites and platforms. Custom audience pixel.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100

Webbiquity

SEPTEMBER 6, 2022

Customers’ purchasing decisions can be significantly influenced by your video content. Videos can be the deciding factor in persuading a customer to purchase a good or service. Before making a purchase decision, consumers research many sources of information. Image credit: Brands&People on Unsplash. Website content.

Video Marketing 304

Video Marketing Product Generation Lead Ranking 304

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ). eMarketer ). 92% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

DECEMBER 11, 2013

”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”)

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Webbiquity

NOVEMBER 20, 2023

The Deal: New Backblaze Computer Backup customers who purchase a license can get 20% off at checkout by using the offer code: BLAZEITUP23. Data Backup Backblaze For a lower cost than most other services, Backblaze backs up all of your files, regardless of size, and provides a private encryption key. The Dates: November 20-27.

Enterprise Management 200

Enterprise Management Marketing Management Budget Programs Software 200

Webbiquity

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

NOVEMBER 2, 2010

Social Sharing (YouTube, Flickr, SlideShare, etc.). In chapter 3, Li notes importantly that “with social media, there’s no direct click to purchase.&# . • Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Bookmarking (Delicious, Diigo, Bmaccess; the distinction from social news sites is s bit blurry).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JUNE 20, 2011

With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). Your buyers are there, and they expect you to be there as well.

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. YouTube video rank tracking (monitor keyword rank for your videos, too).

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Twitter drives just over 1% of all website traffic.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

MARCH 27, 2018

As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. increase in purchase intent when exposed to promotional content from influencers. ( Image credit: The Oracle of Film. ” ( BuzzSumo ). Cox Blue ).

Stats 242

Stats Twitter Linkedin Planning 242

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 21 Social Media Statistics. Experience: The Blog ). MarketingLand ). B2B Marketing Insider ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

AUGUST 4, 2015

It is critical to maintain a solid reputation because an increasing number of consumers have started to use it as a way to dictate their purchasing behaviors and decisions. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. 2) Social Proof.

Work Management 100

Work Management Marketing Management SEO Domain 100

Webbiquity

JANUARY 21, 2014

Fake followers, ill-advising activities or connections on Facebook or Instagram, purchased or otherwise illegitimate reviews–all can harm a company’s online reputation. YouTube Marketing Guides and Tips. How to Optimize Your YouTube Video for Maximum Traffic by jeffbullas.com.

Social Media 100

Social Media Social Marketing Tips Media 100

Webbiquity

APRIL 14, 2014

57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” YouTube reaches more U.S. ” ( MarketingCharts ). MarketingCharts ). Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

DECEMBER 16, 2014

It presents snapshots of a handful of successful B2B social media efforts, including use of YouTube, Facebook, and even Pinterest (who knew Constant Contact maintains 100+ Pinterest boards ?). Metrics to Measure YouTube Marketing by distilled. Guides to Social Media Metrics and Measures. ” What to measure: ROI or KPIs?

Social Media 100

Social Media Social Marketing Work Management Media 100

Webbiquity

DECEMBER 1, 2015

Those who can measure results directly have discovered social media is far less effective at driving direct purchases than email or search advertising. But social media is not effective at directly driving purchases — it accounts for just 1% of e-commerce sales, compared to 16% for email and 17% for CPC. iMedia Connection ).

Social Media 100

Social Media Stats Media Emarketing 100