Porch Group Media
JULY 14, 2020
According to research by the NRF , 90% of parents say their children influence their purchase decisions. This purchase influence does not just extend to products or services specifically for the child. Technology has certainly shaped every generation on how we research, shop and purchase products and services.
SocialPilot
JANUARY 15, 2024
More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35. More than 500 hours of videos are uploaded on YouTube daily. Social Media Video Stats for Instagram 53.
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Zoominfo
JUNE 27, 2018
40% of people say they have purchased an item online after seeing it used by an influencer ( source ). 74% of people trust social networks to guide them to purchase decisions ( source ). 49% of people say they rely on recommendations from influencers when making purchase decisions ( source ). 32% of U.S. 32% of U.S.
Oktopost
OCTOBER 30, 2023
For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.
Martech
FEBRUARY 13, 2023
according to YouTube AdBlitz, YouTube’s official blog for all things Super Bowl. (A Purchase intent. In terms of turning all the Super Bowl attention to products and sales, The Farmer’s Dog drove more purchase-related discussions on social than any other spot during the game. They wondered if she was pregnant.
SocialPilot
JANUARY 14, 2024
Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. As per Linkedin, an average of 10 content pieces are considered before making a purchasing decision. As per Linkedin, an average of 10 content pieces are considered before making a purchasing decision.
Unbounce
APRIL 4, 2019
For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Consumers searching in Google have high purchase intent. Purchase Intent. Purchase Intent. Purchase Intent.
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