Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. About 68% of consumers responded they made at least one purchase directly from social media in 2021. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Social Media 100

Social Media Features Media Curation 100

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Whiteboard Fridays is Moz’s weekly YouTube series (now about 500 videos) covering SEO-related topics to help their audience improve content performance. It grabbed attention right away.

Marketing Agencies 2 234

Marketing Agencies 2 Lead Ranking Content Work Management 234

Optinmonster

MAY 27, 2020

These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video. Whenever someone uses this link and completes a purchase, the affiliate is paid a commission. It’s a win-win for both the affiliates and brands.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

QuanticMind

JULY 31, 2023

Many authors have found overnight success from BookTok, and some are now concerned that the social media company’s promotion of its own books will compromise the ability of authors unaffiliated with 8 th Note Press to achieve virality. share of US video ad spend and anticipating double-digit growth for YouTube’s CTV offering this year.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. The platform allows you to activate a community, offer viral referrals, promote giveaways, manage and onboard speakers, build landing pages for attendee registration, and report on results. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. neutrogena_us #SkinU #contest #NTGSpokesperson NO PURCHASE NECESSARY.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. YouTube video statistics. 74% of consumers use YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. billion by 2021.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Excelsior Research

SEPTEMBER 28, 2022

Make it viral! Now a days marketing affiliates who are performing in reels and making the audience to purchase the product are earning a great way of commission. To be frank YouTube an Facebook has same kind of technology but their reach is lower than Instagram. Brands engagement increasing by Instagram reels. Conclusion.

Brand Identity 52

Brand Identity Branding Viral Marketing Social Media 52

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Tomorrow People

OCTOBER 24, 2017

According to Sid Jatia , Under Armour’s VP of direct-to-consumer and omnichannel digital, the company regards its communities as a channel for content and for eCommerce: “The focus is on linking engagement with commerce so that when users reach fitness goals the brand can notify them of purchase opportunities to aid their progress.”.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Scoop.it

JANUARY 7, 2021

For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. Reportedly, nearly 40% of Twitter users have purchased a product because of a recommendation from their favorite influencer. Make Use of Viral Trends.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Heepsy is an influencer marketing tool that helps you find influencers on TikTok , Instagram, YouTube and Twitch. Collabstr is an influencer marketplace specializing in Instagram, TikTok, and YouTube. Key features.

Marketing Budget 112

Marketing Budget Budget Programs Enterprise Management Work Management 112

Spiralytics

NOVEMBER 14, 2023

Understanding Generation Alpha traits is invaluable for marketers, even though its members may not yet be old enough to make purchases themselves. Generation Alpha is doing the same for their parents’ purchasing decisions. These visual mediums hold a captivating allure for Alphas, opening an opportunity for marketers.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Onalytica B2B

NOVEMBER 12, 2018

B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. This is often picture and video content on YouTube and Instagram such as unboxing and tutorial videos. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Navigate the Channel

JANUARY 8, 2024

I-Want-to-Buy Moments: The most lucrative of all micro-moments, this is when consumers are ready to make a purchase. RELATED: 5 Ways Video Marketing is Transforming B2B Marketing The virality and shareability of videos makes them valuable to companies who want to share their stories.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. It might seem like grassroots marketing is about creating viral content, however, no grassroots campaign started that way. Create YouTube content. In 2014, the ALS ice bucket challenge went viral.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Convince & Convert

MARCH 17, 2015

It started with YouTube’s efforts to grow the following of YouTube stars (including national advertising via traditional outlets like spot TV). With pre-roll advertising becoming nearly ubiquitous on YouTube, the more popular YouTube influencers become, the more money YouTube/Google makes.

Advertising Agencies 162

Advertising Agencies Paid Search Agency Paid Social Agency Youtube 162

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. More eyes and engagement=more sales. Only 13% say content from a brand is impactful.

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? Alexandra Daniels ??

Stats 101

Stats Viral Marketing Startups Transparency 101

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). So how can your institution leverage employee advocacy without being open to these risks?

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

readwrite

AUGUST 1, 2010

But the Snuggie is also the only infomercial product that we’ve known ordinary people to actually purchase. A search for “snuggie parody” on YouTube yields 1,440 results. A Snuggie infomercial parody posted on YouTube, now reposted on an official Snuggie website.

Viral Marketing 40

Viral Marketing Youtube Paid Search Agency Ads 40

Contently

JANUARY 22, 2021

Edelman’s 2020 Trust Barometer also found that values are driving purchase decisions. While its sustainability storytelling has often gone viral on Reddit , GE Reports shifted focus in the spring to cover how GE Healthcare—and the rest of the world-was fighting back against COVID-19.

Storytelling 211

Storytelling Trends Ethics Content 211

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. YouTube Shorts does allow TikTok watermarked videos, but they can’t be monetized.

Multi-Channel 132

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 132

Oktopost

JUNE 14, 2021

You’ll find that running display ads, purchasing sponsored email slots from industry blogs, and investing in sponsored posts that relate to your audience can make a massive difference. . Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. . What is a Viral Contest?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. The right video content placed at different stages of your funnel , from the first contact down to the final purchase, creates a more engaging experience. That number was reached and surpassed in 2020.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Hubspot

JULY 20, 2016

It was truly viral content at its best, and the site that sold the dress reaped the benefits: Their organic traffic increased by 420 %, and sales of the dress saw a whopping 560 % increase. The results revealed the top 10 emotions for viral images as shown below: An obvious trend? happiness and admiration).

Viral Marketing 28

Viral Marketing Analysis Content Youtube 28

Optinmonster

FEBRUARY 11, 2024

Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks. Dropbox’s referral program offered extra storage space for both the referrer and the referred, leading to viral growth. Examples include: Viral marketing campaigns. Leveraging social proof.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Outgrow

NOVEMBER 30, 2022

Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . Using the best keywords and thumbnails on the video helps increase visibility on platforms like YouTube and boost click-through rates. Optimizing video content is another aspect of video post-production.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Vidyard

JULY 7, 2014

In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!) Well, YouTube is where it all started for Wishpond and I, only I didn’t realize that at first.

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. Business purchasers use Linkedin as their social media platform of choice.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns. of TikTok users are female.

Stats 141

Stats Planning Paid Search Agency User-Generated Content 141

Optinmonster

DECEMBER 28, 2023

For instance, women aged 18-29 are the most likely to make purchases based on influencer content. Research says that 76% of customers are likely to purchase products they see in a brand’s social media post. You can do that organically by making your content go viral or by paying for social media ads.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. It means that you can purchase the track once and use it an unlimited number of times without paying a royalty, or paying a tiny percentage every time it’s used. Bedtracks 4.2

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101