PureB2B

JANUARY 3, 2022

Sure, you could invest in a paid advertising campaign to generate buzz and drive prospects to your website, but that costs a lot of dough, and it doesn’t always guarantee the right kind of traffic to your business. One, organic traffic costs nothing. And two, organic traffic tends to include more purchase-intent customers.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

SocialPilot

JANUARY 14, 2024

57% of LinkedIn’s traffic is generated via smartphones. The United States accounts for 31.16% of LinkedIn’s traffic. LinkedIn Engagement Statistics Did you know 99.63% of LinkedIn search traffic comes from organic search alone? 22.04% of LinkedIn traffic comes from search alone. Discover more of such LinkedIn stats below.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. With NCP, you can do just that and help drive traffic to your website. billion in 2023.

Curation 118

Curation Relevance Advertisements Advertising 118

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Marketing Insider Group

FEBRUARY 27, 2023

Our Approach A shocking 63% of marketing professionals say their biggest challenge is driving traffic and generating quality leads. Consider the best keywords based on rank, competitive gaps, purchase intent, etc. Here’s how we’ve built our marketing workshop to help our clients achieve success.

Lead Ranking 252

Lead Ranking Planning B2B Thought Leadership Lead Scoring 252

Only B2B

FEBRUARY 11, 2024

Cons: Limited Reach: Relies on existing website traffic, potentially missing new prospects. Must Read: How to Collect B2B Intent Data? Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. Building an Audience: Requires ongoing effort to attract and engage visitors.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

QuanticMind

JUNE 14, 2019

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. In fact, 70% of search traffic comes from highly specific four to six-word phrases: The Value of Long Tail Keywords for PPC. The key to success is finding keywords that imply high purchase intent.

Long Tail Marketing 48

Long Tail Marketing PPC Keywords Cost Per Click 48

Mereo

APRIL 25, 2024

At the descriptive phase, you would drive your route first, more or less blindly making decisions as you come upon signs, traffic and forks in the road. Year-over- year (YoY) sales numbers Annual revenue report Revenue reporting dashboards Consider routing a road trip.

Marketing AI 41

Marketing AI Lead Ranking Lead Scoring Analysis 41

Sprout Social

JULY 25, 2023

Specifically, it helps you in three crucial ways: Build an effective top-funnel and mid-funnel social strategy Top-of-funnel social media efforts aim at attracting new visitors and measuring audience behaviour such as web traffic, impressions and average time on site. It’s critical to track how well your brand awareness campaigns are running.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ClearVoice

MARCH 29, 2023

Generating organic traffic is awesome. Here are some of the main reasons why the vast majority of blog posts don’t generate conversions: Little to no traffic. Website traffic and conversions go hand in hand. A blog that gets decent traffic may still fail to generate conversions if it contains the wrong keywords.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Marketing Insider Group

AUGUST 11, 2020

One reason why placing the CTA lower down could actually be better in some cases is because it waits until the visitor’s purchase intent builds up. If you are ready to get more traffic to your site with quality content that’s published consistently, check out our Content Builder Service.

Sales Management 270

Sales Management Top of Funnel Conversion Process 270

Marketing Insider Group

JULY 16, 2020

So, how do we put customers in the proper brackets according to their purchase intent ? If you are ready to get more traffic to your site with quality content that’s published consistently, check out our Content Builder Service. Get started today–and generate more traffic and leads for your business.

Lead Ranking 273

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 273

FunnelEnvy

SEPTEMBER 18, 2023

The idea is to translate the raw traffic like this: Into information to help you fill out a buyer persona template, like this: Source: Hubspot Why Buyer Personas Work The buyer persona helps craft tailor-made experiences for every buyer category. How do they make purchasing decisions?

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

PureB2B

MAY 30, 2022

For example, if there is a peak in interest for B2B buyers looking for a marketing automation platform – the data will reflect that (thus indicating an increase in purchase intent). Traffic sources. How can you judge the quality of B2B intent data? Purchase intent (the final step in the buying cycle).

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Marketing Insider Group

NOVEMBER 7, 2022

Look at search intent such as commercial intent (see below). Bonus : Check out how we use CPC to identify high purchase intent and competitive gap keywords in my latest webinar. Or maybe you have articles from 5 years ago that still get some decent traffic or conversions. Source: Semrush.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. 40% of people say they’ve purchased a product online after seeing it used by an influencer on social media. X (formerly Twitter) users have a 5.2

Statistics 66

Statistics Brand Identity Branding Peer-to-peer 66

Martech

NOVEMBER 20, 2023

Dynamic content, tailored to match recipient interests, doesn’t just capture eyeballs — it spurs clicks, boosting site traffic and audience involvement. Dynamic content uses customer insights to turn engaging content into actionable results, nudging subscribers from interest to purchase. Sales growth. Abandoned carts or forms.

Email Marketing 127

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 127

Zoominfo

JUNE 27, 2018

Twitter users report a 2X increase in purchase intent when exposed to promotional content from influencers ( source ). Miscellaneous influencer marketing statistics: 75% of marketing professionals say verified web traffic is the most important criteria when selecting an influencer ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Hubspot

OCTOBER 26, 2020

Organic traffic. Organic traffic is one of the most important metrics to track for SEO. For example, HubSpot's SEO team used to obsess over organic traffic. So, while you'll want to know what your organic traffic is doing and how it's trending, it's important to use the other SEO KPIs on this list in addition.

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

Oktopost

NOVEMBER 23, 2020

Website Traffic. Google Analytics is one of the easier ways to measure traffic, and it can tell you your total traffic numbers, how many new visitors you’re getting, and also show you where those visitors are coming from. B2B marketing is too high-stakes for any blind leaps of faith. 6 B2B Marketing KPIs to Measure.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

Televerde

JULY 26, 2021

Refreshing your existing content drives new traffic, increases conversions and maximizes ROI from time spent on content creation. Ranking for purchase-intent keywords finds customers who are closer to a buying decision, increasing the likelihood they’ll convert after interacting with your content. Refresh Your Existing Content.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Launch Marketing

JANUARY 27, 2021

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. These keywords also have higher conversion rates because the more specific a user gets, the more purchase intent they have. Create a marketing plan that will meet and exceed your organization’s strategic goals.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Marketing Insider Group

JANUARY 5, 2023

The problem with this is it has no consideration of the purchase intent of the visitor / downloader. We can bring you more relevant traffic website with weekly blog articles , a full year content plan, and monthly reporting? Too many marketers use what’s called an activity-based lead scoring model. Visited our website?

Lead Ranking 277

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 277

SmartBrief - Marketing

SEPTEMBER 18, 2023

Amazon Attribution opened things up You’ve always been able to run whatever ads you wanted to drive traffic to your Amazon listings. However, when you did this, you were simply throwing customers into the purchase funnel and hoping they converted. You can target by interest, search intent, demographics, geography, etc.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. SQLs: Exhibit a higher level of purchase intent, often demonstrated by requesting a quote, demo, or direct sales contact. Global competition: Manufacturers face intense competition from around the world.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

FunnelEnvy

SEPTEMBER 29, 2021

In fact, they’re likely doing other stuff like executing projects, managing their teams, or, after they’ve actually made a purchase decision, implementing the solutions that they selected with no immediate need to find another one. What’s the value of the purchase intent within the buying window?

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Organic SEO for Manufacturers Organic traffic is the lifeblood of sustainable B2B industrial marketing, but achieving top rankings requires strategic keyword research that goes beyond generic keyword research tools. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

JUNE 22, 2022

Some are looking for guides that demonstrate how to solve their problems, while others already have their credit card on hand, eager to make a purchase. Of course, you want to get site traffic that aligns with your SEO goals. That’s why you need to be mindful of a keyword’s search intent. Understanding search intent.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

SocialPilot

JANUARY 15, 2024

In 2024, video content will make up for 82% of the internet traffic. The organic traffic can be increased by 157% with the help of video content. Entertaining video content can boost the purchase intent by 97%. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Directive Agency

JUNE 12, 2020

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume.

Activities 72

Activities Search Marketing Work Management Planning 72

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Aberdeen

MARCH 25, 2019

Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted. Intent data is the key to successful ABM. Intent-based content marketing is possible only with verified and accurate intent data.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

DealSignal

NOVEMBER 1, 2022

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

PureB2B

MAY 30, 2022

For example, if there is a peak in interest for B2B buyers looking for a marketing automation platform - the data will reflect that (thus indicating an increase in purchase intent). Traffic sources. How can you judge the quality of B2B intent data? Purchase intent (the final step in the buying cycle).

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

QuanticMind

NOVEMBER 27, 2017

Since the main goal of Google Shopping is to drive sales, we use PLA query segmentation to effectively segment our audiences by the purchase intent signaled by their keyword choices. For example, a general search like “Women’s hiking boots” generally implies low purchase intent. So how does it work?

Segmentation 40

Segmentation Cost Per Click Adwords Purchase Intent 40