B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

MAY 15, 2012

Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. If you happen to be attending the event, I hope you’ll drop in to my presentation.

Media 100

Media Social Media Personalization Content 100

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy. Today, audiences are in charge and they want direct access to, and interaction with, journalists.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

OCTOBER 12, 2010

Would we say that blogging and other forms of social media have not in fact altered the practice of journalism? Or that journalism as we knew it a decade ago can simply be ported into social media without undergoing some degree of transformation? I don’t think so (and, again, I’m not saying that Tinworth thinks so either).

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

AUGUST 9, 2012

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. Validation came not from readers as much as from “publishers, editors and fellow content creators. agreeing to publish our work in the first place.”.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. Validation came not from readers as much as from “publishers, editors and fellow content creators. agreeing to publish our work in the first place.”.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. This isn’t necessarily a bad thing.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

NOVEMBER 23, 2011

Today, for anyone who’s thought much about social media, it verges dangerously on being trite. ” But the publishing industry’s advantage is only relative; it too has tended either to ignore or to dominate the conversation. Publishers talked to their readers, but few readers could talk back, and in only limited ways.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

APRIL 2, 2010

Although there may be a few exceptions, Stephen Saunders got it right this week when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking. B2B networks usually fail because publishers expect to control them. Tags: Social Media content process journalism. It’s content.

Conversion 100

Conversion B2B Social Networks Communities 100

B2B Memes

MARCH 28, 2012

A couple of years ago, Gina Trapani , the founder of Lifehacker and a cohost of This Week in Google , wrote and self-published the Complete Guide to Google Wave , which she described as “an experiment in iterative publishing.” Social media platforms will come and go, sometimes with bewildering speed.

Media 100

Media Google Social Media Facebook 100

B2B Memes

DECEMBER 6, 2011

” He was among the first in the trade press to recognize the significance of social media. Throughout the last decade, his blog was required reading for anyone concerned about the future of trade publishing, and has made him, as he puts it , “weirdly famous in some cool media niches.”

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

SEPTEMBER 8, 2011

In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore. But for anyone interested in B2B publishing and communications, it is essential and enlightening reading.). More than ever, in the social media era it’s not what you are but what you do that counts.

Social Media 100

Social Media Media Blogger Act-On 100

B2B Memes

NOVEMBER 19, 2011

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Fear and social media don’t mix. Be honorable. Have courage.

Social Media 100

Social Media Wiki Media Rules 100

B2B Memes

JULY 16, 2013

Every publisher, every social network defines them in the context of their offer, their platform — what they are able to deliver to the advertiser. Content marketing. Native advertising. Engagement. These, my friends, are the buzzwords du jour. And there seem to be as many definitions OF them as there are letters IN them.

Demand 100

Demand Peer-to-peer Social Networks Advertisements 100

B2B Memes

FEBRUARY 23, 2011

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. The problem for many journalists and publishers is that they don’t see the full extent of this difference. He’s right, of course. I didn’t put it very well.

Advertising Mediums 100

Advertising Mediums Press Blogger Newsletter 100

B2B Memes

NOVEMBER 25, 2011

Journalists no longer need a traditional publisher in order to talk with readers. But in the social media world, they have an increasingly personal and direct connection to their readers. At the same time, the connections to social networks grow stronger. Related posts: The Perils of Corporate-Personal Twitter Names.

Personalization 100

Personalization Media Social Networks Social Media 100

B2B Memes

MARCH 19, 2010

My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday. Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#. A 2008 study looked at the best times and days to publish content.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

NOVEMBER 2, 2011

What’s curious to me about NaNoWriMo is how it has leveraged the framework of social media in the service of what is an essentially solitary and personal undertaking. I tend to think of social media as being essentially collaborative in nature and as producing a collective benefit. Social Media and the Decline of Editing.

Social Media 100

Social Media Media Rules Tools 100

B2B Memes

JANUARY 10, 2011

As Josh Gordon pointed out last week, one of the primary attractions of social media is its low cost. Gordon puts it this way: “As anyone reading this blog should know by now, good content is not cheap and a social media program is only as good as its content.” Cheap content fits right into that equation.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. Use your head.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JANUARY 20, 2011

In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?” To my ears, it’s a question that’s at odds with the essence of social media. It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it.

Social Media 100

Social Media Media Conference Social Marketing 100

B2B Memes

JANUARY 12, 2012

And if you’re a social-media maven, you may not need this book, but you probably know someone who does. In coming days, I’ll be reflecting on the process of writing and self-publishing an e-book and why I recommend it. Related posts: Managing Your Career in the Social Media Era: Sources.

Media 100

Media Public Relations Social Media Training 100

B2B Memes

JULY 22, 2013

That means blogging, using social media, and—you may shudder to think of it—promoting your brand. As Jeff Jarvis said in a tweet Ingram quoted, they need to be thinking of themselves as platforms for building individual brands—something I see few B2B publishing companies doing. And need I add, you must do this with enthusiasm?

Personalization 100

Personalization Branding Brand Identity Blogger 100

B2B Memes

FEBRUARY 15, 2012

To make the most of social media, you have to loosen up and take the bad with the good. Twitter was already my favorite social media platform; now I have a better understanding of why. 5 Things I Learned from Self-Publishing. It doesn’t pay to be a deliberate, careful writer on Twitter. Want to Twitter Better?

Twitter 100

Twitter Social Media Pricing Price 100

B2B Memes

MARCH 1, 2012

Unlike my previous challenge to publish one blog post a day in November, I didn’t quite achieve my goal this time. Despite having just self-published a book (the New-Media Survival Guide ), my usual reticence restricted my promotional tweets to just 12% of the total for the month. Now that the month is done, how did I do?

Twitter 100

Twitter Promotion Conversion Course 100

B2B Memes

MARCH 26, 2010

Spolsky’s observation illustrates a key difference between traditional publishing and blogging. Publishing is about communication. Yes, blogging is about communication too, but the voice is essential—more so than in publishing, though it matters there as well. His problem is that his voice was changed. Comments, anyone?

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

MAY 6, 2011

At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. Within a publishing company, there is high tolerance for irksome editors. The trait is not genetic, but occupational. They weren’t, and he knew it.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Rory Brown.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

JUNE 30, 2011

If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Now go out there and kick some social media ass.”. Scripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be Be very, very afraid.

Social Media 100

Social Media Media Barriers Twitter 100

B2B Memes

MARCH 8, 2010

In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. Until traditional B2B publishers accept and adapt to this reality, they will remain stuck in the past. Moreover, they think that their publishers lack the vision necessary to succeed online.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

NOVEMBER 9, 2011

Related posts: Managing Your Career in the Social Media Era: Sources. Nine Keys to a Robust Editorial Career in Social Media. Why Publishers Need Early Adopters, Annoying or Not. You might not hit your goals, but you’ll be giving yourself an excellent chance of mastering your new medium.

Media 100

Media Blogger Social Media Advertising Mediums 100

B2B Memes

NOVEMBER 16, 2011

Publishers are obviously free to let their content wander off like wayward dogies without any identifying brand on their flanks. It used to be that publishers and their editors didn’t have to worry so much about this problem. Social Media and the Clash of Brands. But online, that context is much weaker.

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

JANUARY 24, 2011

After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that. In a way that was inconceivable 20 years ago, social media technologies have empowered individual voices to compete for attention at the same level as the old mass-media channels.

Bundling 100

Bundling Social Media Distribution Advertising Channels 100

B2B Memes

NOVEMBER 24, 2011

As one prominent B2B publisher put it earlier this year, “people who write for free will give you exactly what you pay for in the long run.” But in the social media era, roles and responsibilities are not so clear-cut. Ironically, he made this statement in a presentation he was giving for free.).

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

DECEMBER 3, 2011

I’ll keep doing what I’ve done all along on this blog: covering with an analytical eye the intersection of new media with B2B publishing and communications. Related posts: Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers. Will the Web Have A Past? Is a Blog Just a Container?

Ethics 100

Ethics Impressions Intent Social Media 100

B2B Memes

JULY 25, 2011

Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase. But blending the professional and personal is exactly what social media is all about. Related posts: Be Yourself.

Twitter 100

Twitter Personalization Ethics Social Media 100

B2B Memes

FEBRUARY 21, 2011

Back in the days when I covered the bookstore business for Publishers Weekly , Borders was perceived as an evil juggernaut that was going to destroy independent bookstores. But they cannot replace physical bookstores as a social and tangible presence, as part of daily culture and commerce. Literary culture is the better for them.

Long Tail Marketing 100

Long Tail Marketing Amazon Best Practices Business 100