Customer Experience Matrix

APRIL 24, 2015

It built a network of B2B publishers to sell ads and gather data about their site visitors. The company tags its publishers' content with a 2,300-topic taxonomy, allowing it to associate visitors with intent based on the topics they consume. Bombora’s core business is assembling data about B2B companies and individuals.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

NOVEMBER 24, 2018

APIs are available to publish data to other systems but it’s up to partners and clients to use them. Oracle expects that real-time interactions and triggers will run outside of CX Unity. It shares data with all other systems. Oracle has built connectors to expose CX Unity data within its own customer-facing CX Cloud systems.

Marketing Management 235

Marketing Management API Verticals Trigger Marketing 235

Customer Experience Matrix

MARCH 9, 2020

The CDP Institute just published a report on the CDP Industry in Europe (download here ). This was based primarily on the global Industry Update released last month.

Work Management 177

Work Management Marketing Management Vendors Paid Search Agency 177

Customer Experience Matrix

MARCH 13, 2018

I’ve also bumped into a number of data marketplaces that serve traditional data owners, such as Web site publishers and compilers. The published roadmap is ambiguous but it looks like they’re at least a year away from delivering a complete system. If they’ve published a schedule for further development, I can’t find it.

Personalization 120

Personalization Ad Exchange Mobile Advertising Loyalty 120

Customer Experience Matrix

OCTOBER 14, 2016

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. This isn't to say that Datorama lacks focus.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

APRIL 30, 2019

You could also add add products whose purpose is privacy, like ad blockers or proxy servers; the gazillion contenders in the pay-people-to-watch ads industry; privacy-enhancing extensions to standard products such as Google Chrome and Firefox; and, perhaps most prominent, the privacy-centered positioning of Apple.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Customer Experience Matrix

SEPTEMBER 15, 2016

Many people cite changes in Scott Brinker ’s iconic marketing technology landscape, which has roughly doubled in size every year since Brinker first published it in 2011. Venture Scanner recently published the the number of companies founded by year for 1,295 martech firms in its database. Fortunately, other data is available.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Customer Experience Matrix

MARCH 17, 2014

There are some hints of really interesting insights, but we don’t have enough responses yet to publish. We need more responses before we can publish the full results or do deeper analysis. First, some context. This is where you come in, Dear Reader. Everyone who takes the survey will get a free copy of the report.

Marketing Automation 120

Marketing Automation Buy Automation Demand Generation 120

Customer Experience Matrix

APRIL 1, 2020

The findings they did publish echo the others: more online media consumption, low trust in government, and expectation that employers will look after their employees. They also expected business to protect their workers and local communities.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

APRIL 19, 2017

As it happens, airline technology vendor Sabre published a survey of airline executives just before the event. Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer.

Marketing Management 198

Marketing Management Ethics Loyalty Customer Surveys 198

Customer Experience Matrix

MAY 14, 2014

Scott naturally shot back with some concrete suggestions, which has in turn led me to publish some additional thoughts and to begin considering a more detailed exploration of the topic. But, to my mind, a real marketing platform needs more than just an app store and a published API.

Rules 120

Rules Work Management Marketing Management API 120

Customer Experience Matrix

SEPTEMBER 28, 2017

But I heard in London about CDPs in financial services, publishing, telecommunications, and several other industries where CDP hasn’t previously been used much. The AgilOne audience were all retailers, not surprisingly given AgilOne’s focus and the relation of the event to Shop.org.

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Customer Experience Matrix

SEPTEMBER 29, 2015

Turns out that shockingly little research has been published on the question of how many ads people actually receive. Figures for advertising are easy: e Marketer publishes them all the time. Well, I certainly thought so when I wrote the paper. But I recently searched for some validation of the claim about more clutter.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. This followed Oracle’s $300 million acquisition last month of social publishing system Vitrue.

Resource Management 120

Resource Management Salesforce.com Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 2, 2018

If blockchain let advertisers and publishers connect directly, it could reduce the “adtech toll” significantly. These are highly feasible applications: they involve a relatively small number of parties (advertisers and publishers); the parties have existing commercial relationships; and they all want to cut out the middlemen.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Customer Experience Matrix

FEBRUARY 21, 2014

These can integrate with Demandbase’s own network of Web publishers that will accept its ads and with other ad exchanges that connect to their own, larger publisher networks). DemandBase had to build its own engines for real time bidding (RTB) and ad serving (Demand Side Platform or DSP) to support its approach.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MARCH 24, 2015

At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Naturally, this caught my attention.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

MAY 23, 2013

Along those lines, I am embarrassingly excited to report my formal whitepaper explaining the CDP in depth has just been published. So it''s worth several shoves to get the ball rolling. It was sponsored by ReachForce but they had no influence on the actual content. (In

Marketing Automation Services 120

Marketing Automation Services Reachforce Marketing Automation Custom Publishing 120

Customer Experience Matrix

MAY 6, 2017

That means better outcomes for marketers, greater monetization for publishers, and more engaging content for consumers." This consortium enables precision advertising comparable to that of Google and Facebook, and does so in a privacy-conscious manner.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Customer Experience Matrix

AUGUST 21, 2015

Again following the tradition of landscape publishers, I make no claims about the completeness of my list or the quality of any of the companies listed. There are some interesting differences in approach but, like any good landscape creator, I'll simply give you a set of logos and let you research from there.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

AUGUST 25, 2016

identify gaps in coverage, reach, or engagement by account and recommend corrective actions One final reminder: the just-published Guide to ABM Vendors helps marketers understand what tools they need to complete their ABM stack.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

NOVEMBER 27, 2013

Or the data can be published using other Aginity tools that create data marts for external analysis and execution systems. The publishing tools can be run by a marketing analyst, although Aginity says most clients let IT staff use them so IT can enforce quality standards, governance rules, backup management, and similar best practices.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Customer Experience Matrix

MARCH 29, 2017

They haven’t published the figures for marketing in particular but did graciously provide them to me with permission to reprint them here. Without further ado, they are: As you see, marketing technology expenses for 2016 are estimated at $82.3 billion, which is just 6.7% of the $1,235.3 billion for all categories.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Customer Experience Matrix

OCTOBER 2, 2013

What idio does is ingest content – typically from a publisher such as ESPN , Virgin Media , Guardian Media , or eConsultancy (all clients) – but also from brands with large content stores such as Diageo , Unilever , and C Spire (also all clients).

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Customer Experience Matrix

APRIL 15, 2012

Epsilon Email Trends and Benchmarks Q42011 Epsilon is another industry stalwart, publishing regular quarterly reports. But they only provide one category for B2B Products and Services, plus another for Business Publishing.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Customer Experience Matrix

NOVEMBER 24, 2016

Companies with the scale to afford the system can expect it to pay for itself: in one published study, the three-year cost was $7.7 I won't go into details of other Decision Hub components, but they’re equally advanced. million but incremental revenue was $362 million. As I say, this isn’t a system for everyone.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 3, 2017

The system can generate presentation-ready messages or send data elements for the delivery system to transform into the published format. SessionM is working on a governance module to manage campaign precedence and limit the total number of messages.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

AUGUST 27, 2015

I would have looked so much more prescient had they announced the acquisition after I had published this post! It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Customer Experience Matrix

JUNE 11, 2015

Pricing for the Enterprise Edition isn’t published but the vendor says that, once volume discounts are included, it is usually less than the $30 per month per user charged for the Business Edition. The system is now sold primarily to marketing departments as the system of record for marketing content.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Customer Experience Matrix

JUNE 2, 2015

The fact that prices are published is itself a mark of a later entrant.) Pricing for the most basic version of Blueshift starts at $999 per month and tops out at $3,999 per month for all features and up to 1 million “active users” across all channels. How simple? Well, one measure is implementation time.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

AUGUST 2, 2012

In a young industry like B2B marketing automation, the primary focus is growth, and I published some figures on that yesterday (repeated below). Eloqua is the only company in this group with published financial statements, so any profitability analysis has to be speculative. Still, profits will have to matter eventually.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

JULY 10, 2013

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. Its primary clients were then, and still remain, digital marketing agencies.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

NOVEMBER 30, 2011

In hopes of avoiding these mistakes, Raab Associates has just published a workbook on assessing integration capabilities before you buy. Sadly, most marketers pay little attention to these nuances until they've already selected a product. Then they learn they hard way what they should have asked.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

Customer Experience Matrix

NOVEMBER 19, 2011

I’m also working on four more workbooks on specific aspects of vendor selection, which should all be published over the next month or so. You’ll find a helpful (and free) vendor selection workbook in the Resources section of the Raab Guide site. So stay tuned and good luck.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 4, 2009

Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To I’m just waiting for the official release (due in for late February) to publish a detailed review. Click here to read the review, published in April.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

OCTOBER 15, 2015

Some vendors also added intent data based on visits to a network of publisher Web sites, but those networks capture a small share of total Web activity. These were typically sourced from public information such as Web sites, job postings, and social media.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. In other words, publishing aggregate functionality scores, or any type of simple vendor ranking, would actually do more harm than good. I've now come back to my senses. it's not much work at all.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120