Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Catch all episodes here. Episode Summary. And on Spotify.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Top Rank Marketing

SEPTEMBER 20, 2023

Ross School of Business Amber Naslund @AmberCadabra Enterprise Sales Leader, Marketing Solutions, LinkedIn* Derek Thompson @DKThomp Writer & Editor, The Atlantic Avinash Kaushik @avinash Chief Strategy Officer, Croud Melanie Deziel @mdeziel Speaker & Consultant, StoryFuel Dennis Shiao @dshiao Founder and Head of Retention, Attention Retention (..)

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. As the VP of Marketing at Veyo , Sarah manages the marketing, communications, public relations, and driver recruitment effort for Veyo’s stakeholders.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Vidyard

OCTOBER 26, 2021

Now live on the Sales Feed YouTube channel. Sales Feed has no subscriptions fees, is free of any advertising to distract from the experience, and is available on LinkedIn , YouTube , TikTok , Instagram , and SalesFeedMedia.com. Sign up for the Sales Feed newsletter today. To learn more about Vidyard, visit vidyard.com.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. Many hands make light work.”. John Heywood. That’s not over.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Scoop.it

APRIL 20, 2021

But we probably have over 100 volunteers online and we have huge social presences on Youtube, Facebook, Instagram and Tiktok. So do you have more of a management role and public relations for Big Cat Rescue? CB: We used to have one paid employee, a director of public relations, she used to manage our account.

Public Relations 93

Public Relations Content Youtube Work Management 93

Content Marketing Institute

AUGUST 31, 2023

Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Many of them offer COVID-19 vaccinations. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Lake One

SEPTEMBER 28, 2022

Although born in the Dominican Republic, he grew up in Florida and then moved to Boston to study Public Relations and Marketing at Suffolk University. ” That was the motto of an influencer on YouTube that I used to watch, and it honestly stuck with me for years. “Success lies outside your comfort zone.”

Public Relations 52

Public Relations Youtube Hubspot Advertising Agencies 52

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

seo.co

DECEMBER 18, 2020

A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success. Get Active on YouTube. Be Active on Public Forums.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Social Media Research cision prnews public relations social media social media advertising social media research social media usage' Share in the comments below!

PR 152

PR Social Media Studies Media 152

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. While there are certainly lessons to learn from these public relations debacles, there is perhaps even more to take away from successful responses.

Examples 112

Examples Brand Identity Branding Public Relations 112

Convince & Convert

FEBRUARY 22, 2017

Social strategists must now be able to unearth appropriate influencers and connect with them; skills that are right out of the historic public relations toolbox. Those, plus Instagram, Linkedin, Snapchat, Youtube, Whatsapp, FB Messenger, possibly social media customer service, and more is another thing entirely. Do you agree?

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Onalytica B2B

OCTOBER 26, 2016

It comes as no surprise that YouTubers, on average, take home the biggest pay-cheques, earning over $300,000 with 7+ Million followers. You have to consciously decide to engage with a YouTubers’ content, meaning you’re already in a trusting, receptive position as an audience member. WHAT DOES THE DATA SAY?

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Vidyard

OCTOBER 26, 2021

Now live on the Sales Feed YouTube channel. Sales Feed has no subscriptions fees, is free of any advertising to distract from the experience, and is available on LinkedIn , YouTube , TikTok , Instagram , and SalesFeedMedia.com. Sign up for the Sales Feed newsletter today. To learn more about Vidyard, visit vidyard.com.

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Brandpoint

NOVEMBER 6, 2019

He pretends to be a YouTuber, for example, and his reaction to having a great ice cream cone at a local shop is to give the workers “a tweet out” for not just the good food, but a job well done. Fake news and public relations. ” How the industry is evolving.

Conference 108

Conference Generation PR Peer-to-peer 108

Sprout Social

JANUARY 18, 2022

Such a pleasure talking with @kevonstage about how YouTube can better support creators from all communities. The conversation spread from Reddit to Twitter, YouTube and beyond. Media relations . If you’re working with a social-savvy CEO, they may be able to manage their profiles themselves with some strategic guidance.

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Biznology

JANUARY 5, 2016

Since 2005, he has blogged at ProPr.ca , and is co-host with Gini Dietrich and Martin Waxman of the Inside PR podcast , which, since its launch in March 2006, is now the second longest continuously running public relations podcast. He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Zoominfo

JANUARY 31, 2019

In fact, “How-to” searches are growing by a rate of 70% year-over-year on YouTube, and 91% of smartphone users turn to their phones for ideas or advice while doing a task ( source ). Whether the person is looking for a way to fix a leaking pipe or trying to file paperwork at the DMV, these queries occur frequently.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Zoominfo

APRIL 24, 2019

If you’d like to learn more about SEO, beyond these six outdated SEO tactics, check out the following articles: How to Optimize a YouTube Channel for SEO Success Buyer Personas: The Missing Piece of Your SEO Strategy 5 SEO Lessons for the Modern Content Creator Public Relations and B2B SEO Best Practices.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Convince & Convert

APRIL 26, 2013

69% of marketers expect to put the most increased efforts into YouTube in 2013. Perhaps this is because of the enormous content being produced there; 72 hours of video are uploaded to YouTube every minute. Video is becoming an increasingly pivotal way of delivering quality content, and not just on YouTube.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Biznology

JUNE 2, 2021

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. On Christmas day, I streamed HBO Plus’s Wonder Woman 1984 into my home while it was simultaneously released in theaters.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

SEPTEMBER 18, 2014

If you have a sleepy B2B business, maybe you won’t end up on CNN when your VP of Supply Chain Management abuses some poor victim on video, but you might end up on YouTube in front of all of your customers. If all of your customers see it, it doesn’t matter whether it was on TMZ or YouTube.

Cable 80

Cable Public Relations Blast Campaigns Youtube 80

Digilant

MARCH 4, 2021

Paid Social across Facebook, Instagram, Tiktok, Snapchat, Twitter, YouTube. Social Predict Segments: Peer39 – Identify the top trending keywords across social media, blogs, and other publications related to March Madness and serve placements across the web where content contains these trending keywords. Paid Search.

Multi-Channel 52

Multi-Channel Advertising Agencies Banners Public Relations 52

Convince & Convert

NOVEMBER 17, 2015

“I’m not just doing public relations and I’m not just doing social media, but I’m also doing customer service.” Sexy Hair on Facebook , Twitter , Instagram , Pinterest , YouTube. ” —@GlendaVee. ” —@GlendaVee. ” —@GlendaVee. If our customers trust us, they will trust the brand.

Skype 125

Skype Paid Search Agency Advertising Agencies Impressions 125

Sprout Social

AUGUST 22, 2022

As a powerhouse for video content, it’s no wonder that YouTube continues to be one of the most popular websites in the world. In this post, we’ll explain everything you need to know about moderating and editing your YouTube comments. Why businesses should monitor their YouTube comments. Positively? Negatively? Not at all?

Youtube 79

Youtube Verticals Click Rate Communities 79

Biznology

OCTOBER 11, 2016

Well, earned media refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising — in other words, influencer marketing and micro-influencer marketing are both forms of advertising, neither of which are marketing, publicity, or public relations.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

MARCH 20, 2018

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. I may well be mistaken.” That’s cool.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Sprout Social

FEBRUARY 1, 2024

And because customer and brand advocacy are built on relatable stories, inspiring customers to share their own stories and genuine experiences, they further build brand trust. Her YouTube channel and newsletter provide tips on how to use the tool. This is a powerful recommendation for Trello because it’s a personal endorsement.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

QuanticMind

APRIL 9, 2020

May also include YouTube video marketing and paid social media ads. Public Relations. Public relations services include messaging, reputation management, media relations, and content marketing. Agencies can manage SEO and PPC together to ensure the respective strategies complement each other. .

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

Leading Results Rambings

OCTOBER 2, 2013

3: Create a public relations activity based on the testimonial. Depending on the client, the success and their willingness to collaborate, you can do a range of public relations activity with a client testimonial. 4: Get the testimonial as a video, and leverage YouTube. You can see an example of one of ours below.

Lead Scoring 58

Lead Scoring Lead Ranking Generation Public Relations 58

KEO Marketing

MAY 4, 2017

You must have buy-in from all the relevant departments at your company, from the executives to the public relations team and your salespeople. Executives will provide you with a budget, the public relations team or agency will promote your content, and salespeople will work in tandem with you to guide leads through the sales funnel.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Top of Funnel Planning 59

Buffer

FEBRUARY 21, 2023

We created our own press From the start, I was intent on public relations being a part of our marketing strategy. On top of getting to honor their work, we always see a bump in website traffic during nominations and after the list is published, and find that many new members discover our community thanks to this list.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88