B2B Marketing Traction

NOVEMBER 14, 2012

It used to be that the only way to provide a recommendation on LinkedIn was to go to the Recommendations option under the Profile menu , write your recommendation for someone, submit it for their review, and upon their approval it was posted. To endorse someone, go to their profile.

Linkedin 100

Linkedin B2B Marketing Ideal Customer Profiles Opinions 100

B2B Marketing Traction

SEPTEMBER 20, 2012

That means the more “relevant” you are to the person searching, your profile will come up higher in their search results. If you would like to get better results from your LinkedIn profile, contact me , Jennifer Beever. I offer LinkedIn profile optimization, coaching and training.

Relevance 100

Relevance Linkedin Ideal Customer Profiles CMO 100

B2B Marketing Traction

FEBRUARY 6, 2015

See the example below of my colleague Art Hobba’s profile, with the Relationship tab selected showing our recent activity. LinkedIn has the right to take down your profile and its content. Art is an expert in leadership and talent development and author of five books. ” https://www.linkedin.com/legal/user-agreement.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

NOVEMBER 1, 2012

There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit. When it comes to Facebook Company Pages, anyone with a profile on Facebook can create any company page. Facebook believes in open networking.

Facebook 100

Facebook Brand Identity Branding Privacy 100

B2B Marketing Traction

NOVEMBER 16, 2012

Endorsements allow you to endorse one or more skills that your connection claims to have on their profile. Take my profile, for example. When LinkedIn added endorsements, I went to my profile to check it out. You can also add a skill to endorse, if you’re so inclined.

Linkedin 100

Linkedin Ad brokers Work Management Opinions 100

B2B Marketing Traction

SEPTEMBER 18, 2015

After analyzing competitors’ social media profiles and posts, it was clear to me that having a strong and consistent position reinforcing it on social media really makes a difference. Their positioning statement on their website carried through to their social media profiles. My competitive analysis focused on social media.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

MARCH 30, 2012

Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure. If you want help figuring out how to better use LinkedIn, we offer LinkedIn workshops, one-on-one training and LinkedIn profile writing and optimization. Contact Jennifer Beever today for more information!

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

B2B Marketing Traction

JANUARY 30, 2013

LinkedIn has personal profiles and company profiles. It is safe because people have to request connections on LinkedIn, and they can’t comment, post photos, or otherwise contact you on LinkedIn without your permission. Business to Consumer marketers should start with Facebook.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

JUNE 15, 2011

Know what keywords and phrases customers use when they search for your products and services, and then strategically include those in your company and employee profiles, in answers and group discussions. Maintain complete profile information.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

MARCH 8, 2013

The Facebook business page was pretty much empty of content and the owner had set up a personal page as if it were the business (this is against Facebook’s guidelines and can get a profile taken down).

Online Marketing 100

Online Marketing Ideal Customer Profiles Marketing Proposals Statistics 100

B2B Marketing Traction

JANUARY 24, 2012

You need at least three recommendations to have a Linkedin profile that is 100% complete. For more information about LinkedIn, please visit New Incite’s LinkedIn resource page , and contact us about our LinkedIn individual and company profile completion and optimization services.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

DECEMBER 12, 2012

Watch this video to learn how endorsements and skills work on your LinkedIn profile! I’ve had many questions on how to use LinkedIn endorsements. You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features.

Linkedin 100

Linkedin Work Management Video Marketing Profiling 100

B2B Marketing Traction

DECEMBER 16, 2010

Facebook company pages are secure and have no visible connection to your personal profile. In order to create a Facebook company page, you do need to be a human being with a profile on Facebook. You don’t need to do anything on or with the profile if you don’t want to. Take advantage of this opportunity.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 24, 2014

To do this, you need to set up a Twitter profile. Go to your profile to read Tweets from the Twitter accounts you are following. A good way to learn about Twitter is to follow some hashtags and people and read their tweets for a while before you start Tweeting. During setup Twitter will prompt you to follow at least five people.

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

DECEMBER 26, 2011

Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. As a result, the company name in the logo may not be legible. What’s the Solution?

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 17, 2011

I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I made sure my profile is complete. Having a complete and accurate profile can help more people can find you. I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

FEBRUARY 24, 2012

You do not contribute any content or interesting links to articles or studies on your LinkedIn profile. You do not have your photograph on your LinkedIn profile. You did not write a custom message in your invitation, explaining why we should connect. You invited me because we are in the same LinkedIn Discussion Group.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

JANUARY 18, 2013

Ramp up your LinkedIn profile. Create your own blog on Tumblr (it’s easy) and Twitter account. Post about your products, customer case studies, helpful how-to’s for customers. Create a Facebook company page. Connect and engage with people in your industry.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. We starting profiling not only on demographics but also on psychographics.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

NOVEMBER 18, 2015

A successful Instagram profile that tells your story and attracts and engages followers is well worth your marketing efforts. Pinterest is my first choice, and when time permits and we have a strategy, I think the benefits of a thoughtful, strategic Instagram profile will only add success to their marketing mix.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JULY 18, 2011

The detailed changes your LinkedIn connections make to their profiles that show on your LinkedIn Home page can be annoying. You can customize what updates you see on your LinkedIn Home page from the Settings page. Watch this video (just over 2 minutes) to learn how.

Linkedin 100

Linkedin Display Ideal Customer Profiles Profiling 100

B2B Marketing Traction

OCTOBER 16, 2015

Unlike LinkedIn, which requires that you have an email address with the business URL ( and have it registered on LinkedIn for some time and have established connections in your profile – see more here ), anyone can set up a Facebook page for a brand or organization. Facebook’s philosophy is if you are a fan you can set up a page.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JULY 12, 2013

As I looked up the bio of one of the participants, @Nimble, I complimented them on their profile on Twitter. After working on one such system yesterday (I will name no names), I popped onto one of my favorite Twitter chats – #B2Bchat. “We’re the #unCRM. Engagement. socialselling #socialbiz.”

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

NOVEMBER 19, 2014

You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. So if your marketplace is crowded with competition, don’t feel that it would be a waste of time to do your research.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

APRIL 26, 2013

In order to do this, they need to thoroughly understand the prospective customer profile and behaviors through the buying cycle (not the sales cycle) and co-own the quality of the CRM system. Now marketing must provide content and information online where their prospective buyers go.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

MAY 7, 2012

Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. You may not know it, but your company page already exists on Facebook. And, it’s blank. If your company page did not exist, Facebook created a blank page for you.

Facebook 100

Facebook Paid Search Agency Companies Planning 100

B2B Marketing Traction

APRIL 5, 2011

But, if you want to see who performs at the top for a certain title or industry for all LinkedIn profiles, you need to change the search sort to “keywords.” The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. Are you performing the way you’d like on LinkedIn?

Linkedin 100

Linkedin Ideal Customer Profiles Keywords Profiling 100

B2B Marketing Traction

JULY 31, 2013

So, for the foreseeable future (or until the next algorithm change) it’s time to add valuable content to your website and social media profiles. It’s no longer the behind the scenes tricks, but SMO, or social media optimization – having great content that people love, share, and comment on. Guest Blogging For Links?

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

SEPTEMBER 18, 2012

A LinkedIn company profile? Do you leverage technology? Or, are you behind the times? Are you using social media in a measured and effective way? Do you have a company blog? Do you showcase others in your marketing? Or, does your marketing say, “Me, me, me, it’s all about me!”

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 14, 2011

They should do a keyword analysis for your website and social media profiles and make sure your content is relevant to what your customers search for. If you do outsource your content and messaging, make sure your outsource provider is a good marketing writer who understands your industry, your customers, and your business.

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. Today it’s not enough to have a search-engine-optimized website with static content.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

APRIL 19, 2012

That is why, after stumbling around Twitter for a while, many delete their profiles. That is why Jason Alba wrote the book, I Am on LinkedIn, Now What? That is why the blog abandonment rate is over 90%. Start any marketing program with a solid foundation and understanding of what your business is now and what you want to be.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

APRIL 13, 2012

Backup your social media profiles, including content and contacts or followers. At a minimum, you should: Record login and payment information for all online marketing accounts , including your website host, website domain name registration, email marketing program, photography sites, and social media accounts.

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

OCTOBER 20, 2010

I never meant anyone should (for example) spam someone’s personal Facebook profile page with uninteresting, scheduled stream of links on your professional area of specialization. You mean visit their profiles, read their blog and visit their web sites? Astounding! Have an online conversation? ” I love that!

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

APRIL 16, 2012

You will want to use your logo on your social media profiles to ensure your brand is consistent. Can you read the company name or other words on the logo? Same as fax. Make sure you can identify the logo graphic and read any text. Social media. A lot of social media sites require thumbnail or square graphics.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

MAY 24, 2013

What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms. Some people took our advice and began populating the same messages everywhere.

Social Media 100

Social Media Media Curation Broadcasting 100