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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes.

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Gene De Libero: Spotlight on the expert

Martech

The role of education is also a significant thread in Gene’s career. He self-educated himself about emerging technologies that then had no manual. Along the way he’s been advising executives at major enterprises and agencies while teaching marketers of the future at New York University. I became a professional musician.

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Is Your Website ADA-Compliant? Here’s What You Should Know

Brandpoint

The internet provides global access to information, stores, education, financial institutions, audio and video, but often remains restricted or dependent on assistive devices for millions of people to gain unhindered access,” notes Kim Krause Berg in Search Engine Journal. Some are seizing the opportunity to expand their audiences.

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From RSA to Black Hat and DEF CON: Navigating the Top Cybersecurity Conferences of 2023

Walker Sands

RSA Conference 2023, held in San Francisco in April, attracted over 40,000 attendees from the global cybersecurity community, including 650+ speakers, 500+ exhibitors and 500+ media members. Cybersecurity professionals have a reputation for knowledge-sharing.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, it also impacts our professional lives as well—i.e. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Go check out this channel for in-depth, educational marketing content. Today’s blog post is for you! 7. Carla Johnson.

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