products professional-services 
Lake One
APRIL 9, 2020
Selling products by their features, advantages and ultimately, the benefits of the product is a technique known as FAB selling. It’s a widely used and accepted method within sales and typically very effective when the product has genuinely positive features. Professional services marketing isn’t like marketing a car.
B2B Digital Marketer
NOVEMBER 4, 2021
Product and service boundaries are being blurred. In order to remain relevant in a global competitive landscape dominated by increasing global players, you’ll need service packages with clear, measurable deliverables. When deciding whether to begin productizing your services, how would you know if you are ready?
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Lake One
APRIL 9, 2020
When marketing a product, people typically talk about FABs (features, advantages, and benefits). It’s a widely used and accepted method within sales and typically very effective when the product lives up to the FABs. But what does that have to do with professional services marketing? Well, a lot actually.
Trade Press Services Newsletter
MARCH 7, 2024
Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. While the process is unique to each author, the path to success requires careful planning and execution.
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it? If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development.
Trade Press Services Newsletter
APRIL 4, 2024
Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Having reliable equipment improves sound and demonstrates a commitment to professionalism,” Corcoran says. To captivate and engage the audience, focus on storytelling.
Webbiquity
MARCH 3, 2020
Differentiating a product is (usually) easy. Differentiating professional services is hard. Take an IT services business for example. And yet—each professional services business, in IT, digital marketing , accounting, or any other function, is unique. The Service. Anyone can do the simple things.
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