Marketing Insider Group

MAY 31, 2023

Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth. Today, we’re sharing 11 customer journey mapping tools you can start using to make the mapping process more manageable and effective.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Webbiquity

AUGUST 4, 2020

GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. Remember when shopping and advertising were simple?

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Drew Neisser

JUNE 30, 2023

These are just a few of the generative AI tools that are helping simplify the tedious and clear the way for bigger and better ideas in the marketing world, and that’s the focus of this conversation with Cathy McPhillips , Chief Growth Officer of Marketing AI Institute. We have a discount code for CMO Huddles members.

Product 52

Product Tools Generation B2B 52

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Marketing Insider Group

JULY 25, 2023

Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? and ClosersCopy are top AI content writing tools for copywriting.

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

Alejandro Rioja

MARCH 13, 2024

And because of the change in sales, various digital tools designed to streamline processes and enhance results have emerged. Success in modern sales, where digital methods rule, requires efficiency. If you’re someone who is new in this industry and looking for help to learn more, I will be able to help you. In this article,…

Tools 52

Tools Product Optimization Rules 52

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. We need tools that not only function flawlessly but surpass expectations. The market is saturated with me-too products, copies of copies with little to differentiate them.

Work Management 112

Work Management Marketing Management Product Differentiation 112

DivvyHQ

MARCH 16, 2023

These days, with so much budget tied up in software tools, budget cuts often force marketing and comms teams to evaluate and consolidate the wide variety of tools they use. There's certainly a lot to consider, so check how our latest how-to guide on consolidating productivity or task management tools.

Budget Programs 52

Budget Programs Marketing Management Tools Product 52

Goodish Agency

SEPTEMBER 25, 2023

Explore how InVideo transforms video creation with strong collaboration tools, ensuring smooth teamwork and outstanding results.

Tools 52

Tools Product Video Marketing Features 52

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

Content Marketing Institute

MARCH 16, 2020

The content production process seemed like a never-ending series of hurdles. But that changed when this content marketing team armed themselves with the right process and helpful tools. Continue reading → The post Helpful Tools to Streamline Your Content Production Process appeared first on Content Marketing Institute.

Process 124

Process Product Tools Content 124

Content Marketing Institute

MARCH 26, 2020

Here are the 16 tools she tested on her successful journey. Continue reading → The post 16 Apps and Tools to Keep You Productive and Sane appeared first on Content Marketing Institute. Her workload felt out of control. Find worthwhile shortcuts and workarounds, and make life simpler.

Tools 140

Tools Product Content Marketing Content 140

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

Marketing AI 119

Marketing AI Tools Enterprise Management B2B 119

PureB2B

MAY 30, 2022

However, with admin work and repetitive tasks taking up hours every day, it can be hard to stay productive. There are a wide variety of tools that can help with sales productivity. There are a wide variety of tools that can help with sales productivity. What are Sales Productivity Tools? Scheduling.

Product 62

Product Tools Work Management Best Practices 62

Martech

JANUARY 19, 2024

Product recommendations. As a marketing team, you need tools to help. And there is nor shortage of tools available on the market. As with other martech applications, AI is rapidly changing the landscape for email marketing and automation tools. Drip campaigns. Abandoned cart emails. Reactivation campaigns. Get MarTech!

Email Marketing 131

Email Marketing Automation Tools Planning 131

SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A You are making the declarative statements of what your product does and doesn’t do. The post Legal risks loom for Firefly users after Adobe’s AI image tool training exposed appeared first on MarTech.

Marketing AI 110

Marketing AI Training Tools Copyright 110

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Marketri

APRIL 4, 2024

This CEO, like many others, now has two tools and a tactician as his marketing function, but a nagging question in the back of his mind remains, “Now what do we do?” A problem, however, arises when a business contracts for a tool without having a team of talent in place to use it as it was intended.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

EveryoneSocial

SEPTEMBER 15, 2020

So how do organizations ensure their remote teams are productive, engaged, and still feeling like a community? Remote Work Tools for Distributed Teams. With the growth of remote teams and a distributed workforce, the need for different remote work tools has grown significantly. Top Tools For Remote Teams.

Work Management 88

Work Management Product Tools Marketing Management 88

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

DivvyHQ

DECEMBER 15, 2020

Between the holidays and a global pandemic, maintaining a high level of productivity is almost impossible right now. Luckily we have Marija Kojic, productivity researcher and writer at Clockify, sharing her list of the best productivity tools available for content marketers. But the content beast never sleeps.

Product 59

Product Tools Content Marketing Best Practices 59

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. Google is piloting an AI image generation tool for shopping, which is now available to all U.S. Brand preferences. Virtual try-on technology.

Google 90

Google Personalization Tools Marketing AI 90

Martech

FEBRUARY 22, 2024

Purposefully harnessing the energy of the tools and minds needed to produce a desired state. With this understanding, the key to success as the orchestrator is sustainable productivity and balance. For example, music and a calming environment can be powerful tools for speeding up or slowing down brain activity. But how exactly?

Product 101

Product Intent Creativity Customer Surveys 101

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78