Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing.

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

Marketing Insider Group

AUGUST 23, 2017

You put all the time and energy into designing and manufacturing a new product for your ecommerce store, and you’re finally ready to add it to your website and start selling it to customers. Getting initial traction on a new product isn’t always easy—it doesn’t […]. The question is, where do you start?

Tactics 157

Tactics Product eCommerce Design 157

Webbiquity

MARCH 8, 2022

One way to avoid this issue and ensure fewer people return products is to provide gift cards or credits people can buy and gift to their friends, family, or colleagues who can later exchange the value of the cards for products. This helps it promote the most relevant products and maximize sales. Here’s another one from AppSumo.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

SEPTEMBER 7, 2020

The only way to fix the situation is to start practicing CRO tactics that actually work. However, how much action can you expect from visitors who have seen these same tactics used over and over again? Or more realistically, start utilizing website conversion rate optimization tactics that often go ignored. Quick Takeaways.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. The triple touch is a tactic that salespeople use to engage prospects. The business-focused social platform allows you to connect with professional people who need your product or service. What are the benefits that your product offers? Adapt it to your talking points.

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Oktopost

APRIL 13, 2023

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Demonstrating credibility on trends and topics through thought leadership content translates to trust in your product or service and addressing their needs. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Work Management 112

Work Management Marketing Management Product Differentiation 112

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Get paid with ConvertKit Commerce.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Zoominfo

AUGUST 18, 2020

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. In fact, there are a host of obstacles that keep sales reps from being their most productive selves. Whether you realize it or not, sales productivity is directly related to the quality of your data.

Product 264

Product Zoominfo Ideal Customer Profiles Work Management 264

Martech

APRIL 5, 2023

when a country’s gross domestic product falls in two consecutive business quarters). ” Email retains its advantage over search, social and web marketing because we can message our customers at tactical times. ” You have to be smart and work out the best frequency or cadence for your product or service and audience.

Tactics 127

Tactics Email Marketing Planning Marketing Budget 127

Navigate the Channel

NOVEMBER 8, 2023

However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Trade shows allow representatives to see your products and your brand up close. The post Old B2B Marketing Tactics that Still Work Today appeared first on ER Marketing.

Tactics 65

Tactics Trade Show B2B Marketing B2B 65

Zoominfo

JUNE 12, 2023

Here are some of the most important takeaways from the discussion, including essential research on effective go-to-market tactics and the results of our “speed to lead” experiment. But the most successful companies have been able to amplify their sales productivity along with their GTM efficiency.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Marketing Insider Group

DECEMBER 17, 2019

B2B products tend to be much more complex and at a higher price point. Instead of touting stats about productivity and efficiency in the usual dull and boring way, Slack created a campaign that was both educational and memorable. Of course, it’s still important to get across why buying your product or service makes good business sense.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. Overview and Methods Traditional sales tactics have long been the backbone of business strategies.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

APRIL 12, 2024

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. This capability ensures clients can leverage complete data insights to refine marketing tactics and improve ROI.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Marketing Insider Group

NOVEMBER 26, 2018

Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services. The post The Marketing Tactic Your Company Is Most Likely Not Utilizing appeared first on Marketing Insider Group.

Tactics 214

Tactics Paid Search Agency Companies Marketing & Strategy 214

Hubspot

MARCH 18, 2024

It doesn’t matter if you're operating in the luxury market or if your product is as cheap as chips — it’s how you frame those prices that will influence prospects and accelerate your close rate. Here, I‘ll discuss four tactics you can use to frame your prices as effectively as possible — without resorting to discounting.

Pricing 72

Pricing Price Tactics Customer Satisfaction 72

Martech

AUGUST 22, 2023

Up to that point, we had a balance between tactics and strategy — and that was important. It’s time to go back to strategy and let it lead tactics. As I look around the marketplace, I see companies stuck in tactical mode. Tactics are the “how.” That mentality needs to transform into a harmonic balance.

Planning 98

Planning Tactics Marketing Plans Marketing & Strategy 98

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Is the product needed in the market right now?

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Rev

MAY 10, 2023

What ABM tactics should you use? And how do you use them in a way that stands out from all of your competitors using the same tactics? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Martech

NOVEMBER 3, 2022

Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. 3 first-party data tactics. 3 tactics for zero-party data. Product feedback. Similarly, customers may be willing to provide data when ask for product feedback after a purchase. Get MarTech!

Tactics 115

Tactics Marketing Automation Services Paid Search Agency Work Management 115

Webbiquity

DECEMBER 4, 2018

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Determine Product Messaging. To close deals, product language has to be consistent from the top of the funnel down to when a prospect becomes a client. Conclusion. Sales enablement is not a done and dusted thing.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Ultimately, content is the key driver of all digital fintech marketing tactics.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Launch Marketing

APRIL 8, 2022

But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution. While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Salesforce Marketing Cloud

JUNE 30, 2022

Good lead-generation tactics can help. We define lead generation as the process of creating consumer interest for a service or product, with the end goal of turning that interest into revenue. Here are three tips to help you improve your lead generation tactics, using examples from how we do things here at Salesforce.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

Marketing Insider Group

MARCH 7, 2018

Whether you sell a one time product or a long term service, customer retention needs to be a top priority. After all, you’ve spent tons of time and money to get people to buy your product, why would you throw all of that away? Every customer becomes a valuable asset to your business, either in […].

Tactics 204

Tactics Marketing & Strategy Marketing Buy 204

Zoominfo

SEPTEMBER 29, 2022

Bringing product people into those brass-tacks discussions doesn’t come naturally for a lot of companies. But Henry Schuck, ZoomInfo’s founder and CEO, says a company really can’t deliver its best products unless the people building them hear directly from skeptical prospects. Schuck’s advice?

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Launch Marketing

NOVEMBER 15, 2023

It all depends on your target audience and product mix. The post Evolution of B2B Social Media Marketing Strategy: Trends and Tactics in the Current Landscape appeared first on Launch Marketing. However, you shouldn’t necessarily abandon a low benchmark social media channel. Especially if it is part of your digital strategy.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Heinz Marketing

AUGUST 10, 2018

If you want to be as productive as possible at work, you need to take back control of your time. While there’s no shortage of time management tactics and tips, here are nine of the most impactful tactics I’ve found in my research and in helping clients become extremely productive. 9 Time Management Tactics.

Tactics 68

Tactics Work Management Product Spending 68