SalesIntel

AUGUST 14, 2023

As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. The age-old debate of whether marketing efforts genuinely contribute to the bottom line can leave us feeling like we speak a different language. But fear not, my fellow marketers!

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy.

Paid Content 121

Paid Content Organization Campaigns PPC 121

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search dominates the digital ad landscape.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., But organizations typically seek to accelerate this process as much as possible.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. There are so many tactics, channels, metrics and tools involved with modern SEO that trying to keep them all straight can be downright scary! The relevance and quality of your content drives it.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

KoMarketing Associates

OCTOBER 15, 2018

As marketers look to channels and tactics to achieve their key goals, new research suggests that they will be investing heavily in paid search and social media going forward. In addition, total spending on social media between this time period is expected to increase from $48 billion to $76 billion.

Paid Search Agency 123

Paid Search Agency Forecasting Social Media Search Marketing 123

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Automated Ads Automated ads are an efficient way to reach your target audience.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. People praising a product or brand through ratings and reviews increases its credibility and authority. What Is Social Proof In Marketing?

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Digilant

FEBRUARY 22, 2023

adults spend an average of 13 hours and 11 minutes with some form of media daily. Whether it holds their entire focus or is in the background while they multitask, in one way or another, people are constantly consuming content. What does all of this mean for advertisers? As such, advertisers can deliver on just that.

Paid Content 52

Paid Content Social Media Advertisements Advertising 52

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Personalize ads in users’ Gmail inboxes.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion per day.

Search Marketing 126

Search Marketing Paid Search Agency Planning PPC 126

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Social Media. billion people use social media regularly.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

SmartBug Media

JULY 14, 2021

Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in the beginning phases of your strategy or you’ve been executing a plan for some time, paid media can help you generate qualified leads quickly for your organization. What's the point of having a paid media budget?

Paid Content 105

Paid Content Cost Per Click CPC Media 105

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. What is Digital Advertising?

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.)

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Search Engine Journal

OCTOBER 18, 2021

Need to gain insight into the budgets, keywords, and product ads driving your competitors' paid search campaigns? Learn a tactical approach here. The post Competitor Paid Search Analysis: Why Is It So Important? appeared first on Search Engine Journal.

Analysis 122

Analysis Keywords Tactics Ads 122

Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. We looked at data from $130M in ad spend to help you answer that. What’s a call to action or CTA?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 87% of marketers say that video has a director and positive impact on sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. So how are your digital products supposed to stand out from the competition? So how are your digital products supposed to stand out from the competition? Get paid with ConvertKit Commerce.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Metadata

MAY 24, 2023

This is the second post in our new content series, Meta With Metadata. We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. That’s the question every demand gen marketer is asking themselves right now.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

Valasys

APRIL 25, 2024

25 th April, New Jersey: Reddit’s identity as an “ad-first” business is becoming increasingly clear. These ads can personalize product recommendations based on a user’s past interactions with advertiser websites or browsing habits on Reddit itself.

Paid Search Agency 40

Paid Search Agency Ads CAN-SPAM API 40

Liveintent

JULY 6, 2022

What are display ads? Display ads are text, image, or video advertisements in the digital, online space. They can be used on websites, social media, apps, email newsletters, or other online channels to attract audience attention. Display ads come in a variety of formats. What are native ads? Native Ads.

Display 109

Display Ads Advertorials CPC 109

Digilant

NOVEMBER 16, 2021

Whether your holiday decorations are still in the basement or already scattered around your house, there’s no doubt you’ve already seen ads highlighting holiday deals, early Black Friday Specials, and the like. In this blog, we’ll walk through the power social media advertising can have on your holiday advertising.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Hubspot

APRIL 13, 2021

In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn't study marketing in school. I wasn't aware that advertising and marketing work together and aren't mutually exclusive.

Paid Content 98

Paid Content Acquisitions Advertisements Advertising 98

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

Social Media 80

Social Media Media B2B Advertising Agencies 80

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Read about Larry’s philosophy on productive unicorns… trust us.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. You cast a wide net, then keep narrowing things down to identify those more likely to engage with your product or service. Marketing is designed to increase awareness of what you offer and lead your audiences to a conversion—whether that is a purchase, meeting, or other connection.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

EveryoneSocial

FEBRUARY 15, 2022

There are a million ways you can go about saving money on paid advertising, but I want to focus on the most impactful strategies. I’ve been a paid search specialist for more than six years, and – using the tactics I’ll discuss in this blog — I’ve helped accounts improve their campaign cost per conversion by as much as 50%!

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

Sprout Social

JULY 15, 2020

And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience.

Advertising Agencies 140

Advertising Agencies Paid Search Agency Advertisements Advertising 140

Salesforce Marketing Cloud

JUNE 30, 2022

As marketers, our goal is to attract people to our brand. Good lead-generation tactics can help. We define lead generation as the process of creating consumer interest for a service or product, with the end goal of turning that interest into revenue. My job at Salesforce focuses on paid channels. Don’t worry.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96