The Forward Observer
DECEMBER 15, 2023
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups.
Blue Flame Thinking
MARCH 28, 2024
A strategic marketing plan is like a funnel. You cast a wide net, then keep narrowing things down to identify those more likely to engage with your product or service. Marketing is designed to increase awareness of what you offer and lead your audiences to a conversion—whether that is a purchase, meeting, or other connection.
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Martech
APRIL 22, 2024
See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services.
Marketing Insider Group
MARCH 30, 2021
When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.
Webbiquity
MARCH 8, 2022
There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.
Ahrefs
MAY 16, 2023
Each marketing funnel is split into three stages: Today, we’ll be talking about top-of-the-funnel marketing. Top-of-the-funnel marketing refers to the marketing strategies and tactics used to create awareness of your brand or product.
The Marketing Blender
JULY 19, 2022
How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.
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