Hubspot

DECEMBER 23, 2021

There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Cross-Selling a Cheeseburger. Let's jump in.

Cross-Selling 97

Cross-Selling Work Management Marketing Management Forecasting 97

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

SmartBug Media

AUGUST 14, 2020

One of the main levers of revenue growth is selling to your existing customer base. Here are five account-based tactics for generating more cross-selling opportunities. The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Huptech Web

JUNE 2, 2023

What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. What is Upselling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

Valasys

MARCH 20, 2024

Ecommerce retailers need to get creative with their partnership tactics and incentives to fully capitalize on this channel. Instead, laser-target affiliates who cater to highly specific niches that closely match your products. You can also offer free shipping, flash sales, or limited-edition products just for affiliate traffic.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Outgrow

DECEMBER 16, 2019

Cross-Selling: Convincing Customers That They Do Need 1 More Thing. And, can I add similar e-commerce cross-selling and get the same excitement? And, can I add similar e-commerce cross-selling and get the same excitement? The cross-sell is your weapon, and you get to choose how to wield it.

Cross-Selling 45

Cross-Selling Fulfillment eCommerce Outgrow 45

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Top of Funnel 126

Top of Funnel Planning Product Ad Frequency 126

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. Social media marketing is about advertising your products, engaging customers, and driving traffic to your website or landing page where customers can make a purchase.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Spiralytics

APRIL 25, 2024

We have some tactics to share that help harness your CRM into a powerful customer retention engine. The process involves several key steps: Segmentation: CRM data can segment customers for more targeted communication strategies based on various criteria like Industry company size product usage patterns engagement history, etc.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Zoominfo

JULY 13, 2023

Execution: Tools & Tactics Your sales strategy won’t come to life without specific tools and tactics to execute the plan. From there, you can develop tactics based on those insights. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Product adoption is the lifeblood of your business and your bottom line. It also serves as a constant reminder that keeping your customers happy—largely via product adoption—can seriously impact your bottom line.

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling is when a seller encourages a customer to buy a more expensive version of a product or service than they originally intended. Instead of selling just one training session, I have the potential to sell four. Cross-selling looks different. This surfaces needs you can address with upsells (and cross-sells).

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Liveintent

APRIL 18, 2018

Once you put in the hard work of acquiring a new customer, why wouldn’t you strategically try to get them to engage more with your brand and products? Have you considered all email marketing tactics, specifically for return visitors to your site and those who have purchased? Cross-selling emails. Up-selling emails.

Tactics 78

Tactics Email Marketing Cross-Selling Open Rate 78

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview. For instance, who will drive results?

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Hubspot

MAY 17, 2021

Focusing on selling products rather than helping your audience. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. When businesses first started using social media sites, one of the older marketing tactics was to sell, sell, sell. They want help.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Marketing Insider Group

NOVEMBER 30, 2021

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Marketing Insider Group

MAY 11, 2021

Monitor your model over time: Monitor and track new tactics and campaigns you deploy, and report on their performance over time. Cluster modeling allows you to target specific personas or demographics based on behavior data, past product purchases, or brand engagement. Determining Better Product or Service Fit.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

Vision Edge Marketing

JANUARY 30, 2024

Customer-centricity is not a one-time tactic; it’s a philosophy, an approach, and a set of practices that guide every aspect of an organization’s growth efforts. This ensures that your products and services remain relevant and competitive in the market.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. Frame this conversation as a partnership.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. Focus on the benefits to the user.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Through valuable content, you’re able to persuade your key audiences to convert and buy your products or services.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Guest post by Nina Petrov.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Optinmonster

MARCH 22, 2023

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” Upselling is a sales strategy in which a business offers customers an upgraded or additional product or service that complements or enhances their original purchase.

Examples 122

Examples Tips Cross-Selling Bundling 122

Lead Forensics

APRIL 16, 2024

AI-powered lead generation tools analyze vast data sets, including demographics, online behavior, and social media activity, to pinpoint potential customers with a genuine interest in your product or service. AI can analyze customer purchase history and identify complementary products or services that would enhance their experience.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

MAY 20, 2021

These early-stage emails should provide more information about your product or service. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. This information can help you make strategic decisions about how you should sell to this segment and.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Heinz Marketing

MAY 20, 2022

There’s also a school of thought called PLG (product-led growth) that serves as a great strategy for expansion. With PLG, marketers use tools to leverage data that shows how employees at customer accounts are interacting with their product. Product Marketing. Product Design. Customer Marketing. Customer Success.

Cross-Selling 107

Cross-Selling Work Management Marketing Management Lead Ranking 107

ANNUITAS

AUGUST 19, 2022

Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage. Much of that investment can be leveraged by sales to digitize selling. Prophet / Altimeter : “Sales’ digital transformation will rely on new levels of trust among sales teams for the data and tools they use to navigate digital selling.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

accelerate agency

APRIL 12, 2023

There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit. What marks it out as slightly different is the nature of the product. You can’t pick a SaaS product off the shelf at a grocery store or receive it in a parcel by mail.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. For each tip, we also share an additional resource that dives deeper into the specific tactic to help you learn how to implement it in your business.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Martech

FEBRUARY 19, 2024

Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities.

Acquisitions 91

Acquisitions Marketing Budget Analytics Allocation 91

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. Each has its own target audience expertise and product preferences. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent PWC survey found that a consumer’s top reason for leaving a brand is typically related to experience — 37% say it’s because they had a bad experience with the product or service itself. These measures provide insights into strategies that will increase customer retention and upsell/cross-sell opportunities.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

ANNUITAS

MARCH 21, 2023

As nearly everyone seems to be talking generative AI, this is not surprising but an addition that adds significant value in terms of potential productivity gains. We will continue to watch how Adobe builds this out as a more cross-functional nurture engine. Let’s dig in to these new and advanced features.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130