WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. Try to think like a prospective customer—what phrases would they likely use to try to find the product, service or information you offer?—rather

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

NOVEMBER 3, 2008

How can you optimize SEO benefits from internal link building? What key weapon in the SEO arsenal do many companies overlook? Read on for all of this and much else in some (more) of the best articles and blog posts written about SEO to date this year. Cheap SEO: it's about quality, not price by Internet Business U.K.-based

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

NOVEMBER 15, 2007

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find? So, case made, how do you select an SEO partner?

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

JANUARY 28, 2008

SEO is dead? Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. A trained SEO should be able to spot what your keyword phrases are, but it shouldn't be glaringly obvious."

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

JUNE 3, 2009

What do sales people need from marketing when launching a new product? How to run marketing like a profit center by iMedia Connection Is your marketing department more focused on "firefighting" than executing productive strategies? Is it difficult to measure the ROI of marketing activities and prove the value to the CEO?

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 18, 2009

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JUNE 30, 2009

a month;" and my favorite: "If you're spending $250,000 to build your product and get it to market, don't tell me you can't spend $15,000 to give it a decent web site, unless you want to watch my eyes bug out like I've been suddenly depressurized." 16 Free Search Engines For Finding Music Online – Start Listening Now!

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? PR Firms: Spend your Money on SEO by Orange Soda A helpful, if perhaps somewhat controversial, post about what's dead in PR (e.g., blogging and SEO). SEO social media interactive PR? SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

JANUARY 23, 2009

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. While much of the material here is well-covered in blogs and other books, even experienced SEOs are likely to find a few new ideas here.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

SEPTEMBER 10, 2008

But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

MARCH 6, 2009

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

OCTOBER 13, 2008

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? and "Apply Your PPC Intelligence to SEO." There is no explanation, however, for the incredibly wrongheaded statement about SEO in the last paragraph; typo? Where should you apply direct marketing methods to your website?

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

JULY 13, 2009

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. But as General Eric Shinseki said, 'If you don’t like change, you’re going to like irrelevance even less.'”

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

DECEMBER 17, 2008

Which tools can help make your efforts more productive and effective? It's heartening that he refers to SEO as "probably THE most essential element of Web design." What are the most important factors to consider when designing (or redesigning) a website? Where should you start? Flash, widgets and Web 2.0

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

FEBRUARY 24, 2009

Copywriting: 7 Ways To Trigger Emotions by Self SEO After stating "all human beings buy on emotion. does anyone who's not immersed in SEO know or care what " canonicalization " means?).

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

NOVEMBER 18, 2009

Expecting a vendor to objectively rate its products against those of competitors is like asking a mom to honestly evaluate her kid's artwork against the rest of the class. Through SEO, it continues to draw traffic in both places. Ratings and Rankings. Not possible.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

FEBRUARY 4, 2008

Landing pages are important of course, but not every SEM visitor will convert immediately—some will want to check out your site to learn more about your company, products and/or services first. Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

AUGUST 14, 2008

SEO and SEM Shortcuts, Spying and Stats to Dominate Google! by SiteProNews Writer Michael Small supplies some now-slightly-out-of-date but still useful statistics on usage of the leading search engines as well as advice on tools to help improve both SEO and search marketing results.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

JULY 23, 2009

By embracing conversion metrics other than the immediate sale of a product, PPC search marketing is able to maintain the accountability and results-driven approach that makes it so effective, yet avoid the strategic identity crisis that online banner advertising is still going through." Search marketers embrace conversion reporting. "By

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. I'm going to be really blunt here: I could care less about your product, service, solution or your company." Organic SEO vs. PPC? Can you buy customer loyalty?

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 5, 2009

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. I was most interested in learning that the average SEM conversion rate for B2B technology companies is 2.8%.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Brown, SEO Scoop, DazzlinDonna, Dan Zarrella, Search Marketing Blog Online, Jon Clark, Mixx, Linkinn, MetaFilter, Elliance, evil nofollow links, Spokeo, Pandia Search Engine News, Phil Bradley, Spokeo, eBizMBA, Compete, Max Freiert del.icio.us

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

MARCH 5, 2008

Get Your Meta On with One Dozen Metasearch Engines by SEO Scoop DazzlinDonna reviews 12 metasearch engines—sites that compile search query results from several major search engines and combine them in one place. Using these qualifiers can make searching much less frustrating and more productive. We need a lot more crazy people."

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

FEBRUARY 25, 2008

And how can you most effectively use web analytics to make productive changes? One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. But which metrics are really important?

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

MAY 18, 2007

Low-Involvement B2B Products and Services For low-cost products and services, or infrequently-purchased higher cost offerings, one frequently used method is offering discounts. The thought-leadership community turns your employees, existing customers, and even prospects into marketers for your product or service. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

AUGUST 21, 2007

Traffic increases were driven by two factors: improved SEO to drive new traffic, and increased repeat visits (due to having better content on the site). Use high-production value assets such as Flash and online video sparingly. These include new site visits (SEO-driven), repeat visits, conversion rate and service call deflection rate.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

MAY 3, 2007

Third, I got an email from Shawn Henry of the Britopian Marketing Blog , a highly engaging blog devoted to SEO, social media optimization and online marketing. tools and social tagging to effectively promote products and services without "brochure-speak." She probably should have added: "Or at least you'll be led to believe that."

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

JULY 16, 2008

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. If your product is unique and interesting, it should be blogworthy in its own right.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

FEBRUARY 23, 2007

On the other hand, long term, regular activities such as monthly newsletters, blogs , and SEO activities produce less dramatic but more sustainable traffic growth, which generally corresponds more reliably with sales growth as well. Second, marketers should also look beyond immediate sales conversions to also track "marketing conversions."

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

NOVEMBER 9, 2009

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. For example, this article on H1N1 and pandemic planning was self-published on a company site, drawing traffic through SEO and social media.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

JULY 14, 2008

Revisit SEO Technologies, needs and customers change over time. In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

AUGUST 4, 2009

It also sets you apart and builds credibility on the front-end of the buying cycle, making efforts from SEO to banner advertising and AdWords more effective and productive.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

JANUARY 5, 2009

Write an article (or articles) for Google Knol on topics pertaining to your product or service. Upload company-related photos—you, other executives on your team, your building, your products, screenshots (if there is any software component to your product), your logo, etc.—to Social Tagging SEO Practice. Start Twittering.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20