Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

SnapApp

AUGUST 11, 2015

Without it, your marketing becomes a waste of time and energy—and your ROI plummets. So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Explainer Video for InVision App from Mac Screencast Productions on Vimeo. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Act-On

NOVEMBER 15, 2023

If you want more tips and examples, we wrote a complete guide about creating buyer personas that increase ROI. The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions. The size of deals.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. But how can you measure this? DOWNLOAD NOW!

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Here are key examples: Website visits: Consistent visits to specific product pages or resource sections signal deeper engagement.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Marketing Insider Group

FEBRUARY 3, 2021

Because that is our goal: content marketing ROI. For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. One or the other will certainly get short shrift.

Marketing Agencies 2 270

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 270

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. For many B2B organizations, email collection counts as a conversion because email campaigns carry large ROI. Ebooks & White Papers. White Papers. Part of this is making it more exclusive.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

The Point

APRIL 16, 2019

Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Why Spend Your Budget on Digital Marketing Services? Content Creation. Distribution. Optimization.

Marketing Automation Services 320

Marketing Automation Services Marketing Budget Paid Search Agency Service 320

ViewPoint

MARCH 1, 2016

Most ROI calculators I see published are flawed. By including oft-overlooked metrics, and evolving your ROI Calculator into a comprehensive Lead/Revenue Calculator, you can get more accurate predictions of potential leads and expected revenue. Read this white paper to learn more. It doesn’t have to be that way.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

Tiecas

MAY 17, 2024

Creating an Industrial Value Proposition that Converts: Understanding Your Target Audience Your industrial website’s value proposition is the core message that communicates how your products or services solve your customers’ specific problems and deliver tangible benefits. What do they value most in a product or service provider?

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

The Point

JULY 27, 2016

A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. In fact, as I explained in more detail in this white paper , focusing demand generation activity exclusively on generating only “hot” (read: ready to buy) leads is a very expensive proposition.

Demand Generation Agencies 100

Demand Generation Agencies Buy Product Demand Generation 100

Zoominfo

AUGUST 5, 2021

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Equip Your Reps with Knowledge.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Anteriad

FEBRUARY 15, 2023

Do you want to cast a wide net with a general handbook or do you want to reach a niche group with a specific white paper or buyer’s guide? By aligning their problems with your product or service, you’re more likely to get them to engage with you. Ready to get better ROI out of your content syndication campaigns?

Top of Funnel 52

Top of Funnel ROI Ideal Customer Profiles Content 52

The ROI Guy

SEPTEMBER 13, 2011

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions.

Paper 40

Paper Co-Registration Buying Cycle Comparison 40

The Point

APRIL 19, 2017

Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? Does that same issue translate inherently into someone who could ultimately use your product, whether or not he/she realizes it yet? What’s the problem or challenge that your content purports to help address?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

MAY 17, 2021

And this much is true: late-stage offers are more likely to attract prospects who are genuinely in the market for a particular product or solution. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program. Another channel where a healthy content mix is vital is paid search (SEM).

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. They want to be informed and educated about brands, products, and services. Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. And that’s just marketing.

Marketing AI 554

Marketing AI Stats Planning Case Studies 554

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. Explaining what their products and expertise can do for those customers. You might think that your product can make the entire world a better place. That’s why SaaS companies win with content marketing.

Startups 335

Startups B2B Marketing Buyer Personas Advertising Agencies 335

Trade Press Services

MAY 6, 2024

B2B trade shows offer companies the opportunity to debut new products and services, demonstrate thought leadership , enhance brand awareness, examine the offerings of competitors and industry leaders, and introduce new products and services—all in one location. A solid focus will help you optimize your efforts.

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

ViewPoint

MARCH 19, 2018

She now has a quota for raw inquiries, qualified leads, and revenue by product tied to marketing campaigns and various website stats. Disregarding that and taking the subject seriously, the time has come for marketing to worry not only about marketing ROI, but to have the skills to make good on the promise. About the Author.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

The Point

SEPTEMBER 21, 2017

By putting informational content, content of real value (versus content that simply sells your product) in front of prospects on a regular basis, you’ll generate conversations with buyers who, at minimum, have an active interest in solving the very problem or issue that your solution or service can address. Click To Tweet.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224

The Point

JULY 17, 2017

FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016. IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies).

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Relationship Building B2B relationships are built on trust and delivery of quality products or services.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Marketing Insider Group

OCTOBER 20, 2020

How can you effectively build a webinar strategy that drives ROI? Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products. Ready to develop impactful webinars that drive ROI? However, where do you start?

Webinar Metrics 344

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 344

Martech

NOVEMBER 9, 2022

Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. 16% higher engagement.

Advertising Channels 130

Advertising Channels B2B Marketing Planning B2B 130

Zoominfo

OCTOBER 18, 2022

Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent? Is this a brand-new thing you’re creating with this product?” According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Zoominfo

AUGUST 5, 2021

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

The Mx Group

SEPTEMBER 20, 2018

In a business world obsessed with all things digital and moving at what feels like the speed of light, marketing an industrial, rugged or obscure B2B product or service can be tough! Buyers may need your products, but they don’t necessarily get excited about them. Product selectors and configurators. More like a conversation.

Product 76

Product Tools Top of Funnel Digital Marketing Funnels 76

Marketing Insider Group

DECEMBER 4, 2019

However, on the landing page, everything is contingent to the details based on the companies products and solutions. Classifying the benefits of your product and services provides them with a concise user experience. Tweaking it to maximize conversations will positively affect the ROI of your entire B2B marketing efforts.

Landing Pages 320

Landing Pages Conversion Top of Funnel Classified Ads 320

SmartBug Media

MAY 8, 2023

The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Demonstrate how your product solves a critical problem that will free up resources in other areas. “I can get a cheaper version of your product elsewhere.” Objections: Price & Budget 1.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52