The Point

NOVEMBER 29, 2017

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. It seems almost quaint to suggest that B2B marketers should track success. Click To Tweet.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Contently

MARCH 30, 2020

Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The biggest mistake people make with content marketing ROI is taking a short-term view. The vast majority of advertising and marketing is fleeting. Take, for instance, this piece on how to write a white paper.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Use more storytelling.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

The Point

AUGUST 27, 2019

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month. Non-Content Offers.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Vidyard

MAY 7, 2015

As one respondent said: “Two years ago, my video content budget was probably zero. In my 2016 plan, I have budgeted $15 million.” And without that, there’s no ROI to be calculated. Measuring the ROI of Video As you well know, measuring ROI means measuring dollars in and comparing them to dollars out.

Marketing Report 51

Marketing Report ROI Planning Video Marketing 51

Tomorrow People

MARCH 8, 2018

Recent research has found that consumers now pay more attention to online reviews than to traditional word of mouth when choosing a product or service. The missing element is a clear content marketing strategy. Reduce your marketing budget. Measure your whole marketing spend. Improve your ROI on marketing spend.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Before You Spend: Campaign Planning.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Sana Commerce

AUGUST 27, 2022

Read on to see exactly what makes a successful e-commerce project plan, and what is the best way to start your e-commerce website. With the right plan and preparation, nothing stands in the way of a successful e-commerce website launch on time and on budget! How do they buy products? Download our free ROI calculator.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Allocadia

JUNE 13, 2019

John O’Rourke is Vice President of Strategic Marketing at Host Analytics. With a background in accounting and finance, John has over 30 years of experience in the software industry, including 20 years of experience in EPM Product Marketing at Hyperion Solutions, Oracle and Host Analytics.

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

PureB2B

MAY 30, 2022

What is B2B Marketing? At its most basic , marketing in B2B is simply defined as the processes and activities that make your B2B products and services appealing and interesting to potential buyers. Advertising, for its part, is a paid means of communication with potential buyers of your B2B products and services.

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

Webbiquity

FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. 59% of marketers increased spending on content last year, while just 7% cut that area.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

SWZD

MARCH 21, 2018

We start with two demand generation road maps, both with compelling examples: An eBook that presents a plan for content development. A white paper that does the same for channel selection. Download The White Paper. There’s even a graphic Demand Generation Content Plan for the Complex Sale (and ABM environments).

Demand 48

Demand Sales Qualified Leads Demand Generation Top of Funnel 48

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Free Trial or a Freemium Product Promotion.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Free Trial or a Freemium Product Promotion.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Onalytica B2B

JANUARY 8, 2019

I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I always enjoy doing webinars and podcasts.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

accelerate agency

APRIL 12, 2023

Nevertheless, to stay one step ahead of the field, you’ll need a watertight SaaS marketing plan. Marketing of any kind is all about finding ways to stand out from the crowd. Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Hubspot

APRIL 5, 2017

When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. Marketing agencies cannot guarantee ROI, and every marketing campaign carries with it the risk of underperformance.

Small Business Marketing 71

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 71

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

DealSignal

JUNE 7, 2023

When a business experiences financial hardship, marketing budgets are usually the first to get cut. Even with fewer dollars (and resources) at your disposal for b2b data driven marketing, the expectation to generate revenue remains. Which case studies prove that you can deliver measurable ROI to your customers?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Work Management 52

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Some examples of direct (hard) benefits are: 1.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

QuanticMind

FEBRUARY 14, 2019

And for digital practitioners, it is a powerful tool to help drive conversions and ROI. These facts alone should turn the heads of digital practitioners at companies both large and small; cause enough to consider the opportunities that such an influential tool can have on marketing campaigns, and go-to-market strategies in general.

Social Media 40

Social Media Conversion Media Marketing Budget 40

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Improving IT productivity 4.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

ClearVoice

APRIL 2, 2020

As you scale your content production, hiring freelancers to inform and execute the tasks your team doesn’t have the bandwidth for means you’re able to reach more goals, generate better-qualified leads and close those lingering sales. Again, your granola bars will get a glowing recommendation and backlink to a product page.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

SnapApp

NOVEMBER 15, 2016

Interactive content such as maturity assessments and interactive white papers can make your company stand out in the narrowing list of solution alternatives. Content that provides results for the buyer as they engage with it, such as ROI calculators and product comparisons, will help to get the customer off the fence at this stage.

Marketing Budget 48

Marketing Budget Allocation Cross-Selling Comparison 48

DealSignal

DECEMBER 17, 2020

When a business experiences financial hardship, marketing budgets are usually the first to get cut. When you sit down with your team, start by appointing someone who will take an analytical approach to determining what works efficiently with limited budget. And you don’t have to create the same old white papers and eBooks.

Marketing Budget 89

Marketing Budget Marketing Budget Creation Budget Programs Top of Funnel 89

Zoominfo

JULY 11, 2018

The Importance of Content Marketing. 60% of people are inspired to seek out a product after reading content about it ( source ). Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 In comparison, 86% of B2C marketers use content marketing ( source ). B2B Content Marketing ROI.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Set Your Marketing Budget.

Paid Content 268

Paid Content Marketing Budget Paid Search Agency Advertising Channels 268