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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

The title tag that appears in search results is usually pulled from the HTML title of the web page. Best Practices for Title Tags. HTML title tags should be 55 – 60 characters and / or 512 pixels in width. Consider adding brand name at end of HTML title tag (example: “Keyword | Brand”). Search Result Titles.

SERP 295
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Schema Markup for Attorneys

DAGMAR Marketing

Schema markup, or schema tags, is a semantic vocabulary of code (or microdata) added to the HTML within the pages on your site. Typically, search engines struggle to differentiate the price of a product from a 5-star review. This can include reviews, prices, related links, location information, an embedded Wikipedia article, etc.

SERP 103
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The Plain English Guide to Google's Knowledge Graph

Hubspot

To gather all this information, Google officially refers to three high-quality sites to collect data: Wikipedia , Wikidata , and CIA World Factbook. Utilize schema markup and meta tags to optimize your site for Google. First, you could fill out meta tags. Make a Wikipedia and Wikidata page.

Google 68
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SERP Features in 2019: The Complete Guide

KoMarketing Associates

This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keywords. Most relevant locations are shown on a map with additional information including hours, reviews/ratings, prices, images, etc. Best Practices.

SERP 120
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3 Reasons Why SEO's Are Upset About Google's Rel=nofollow Announcement

Hubspot

Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. Following the success of my Wikipedia page, I get an email in my inbox. I cash my money, link to their site, and add a rel=nofollow tag to their link, so Google can't follow the source and I'm not giving them any backlink power.

SEO 69
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Google Knowledge Graph: the What, Why, and How

Adobe Experience Cloud Blog

At the same time, everything comes with a price. Unless you are Wikipedia, which is often cited by Google, there are no surefire ways for your website to get on Knowledge Graph as the search engine collects data on its own. Don’t forget to use the <ol> <ul> list tags or identify a table with <table> HTML tag.

Google 134
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Schemas, microformats, rich snippets, and SEO

Biznology

Image via Wikipedia. It's time to start coding tags that tell the search engines what your data means (it's a price) not just how it looks (make it bold). If you don't know what those words mean, you should, because these concepts are turning SEO on its ear.

SEO 80