Zoominfo

JANUARY 11, 2021

Salespeople need to determine pain points in order to customize their pitch and present their product or service as the best possible solution to their challenges. Because the whole point of your product or service is to solve a problem, right? Below are a few open-ended questions to get them talking about their most pressing issues.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

JANUARY 11, 2021

Salespeople need to determine pain points in order to customize their pitch and present their product or service as the best possible solution to their challenges. Because the whole point of your product or service is to solve a problem, right? Below are a few open-ended questions to get them talking about their most pressing issues.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

OCTOBER 28, 2020

Offer expansion centers on the introduction of new features, technology integrations, and services to a product line. Through September, companies have released more new products in 2020 than in either 2019 or 2018, according to research by ZoomInfo. Source: ZoomInfo. Source: ZoomInfo. Source: Zoominfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Zoominfo

FEBRUARY 9, 2022

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. Q: Why did you join ZoomInfo? A: I was really struck by ZoomInfo’s core belief that you can be a privacy-first organization and use that as a competitive differentiator.

Zoominfo 130

Zoominfo Privacy Opt-out Ad brokers 130

Zoominfo

OCTOBER 18, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Zoominfo

NOVEMBER 29, 2023

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers.

Buy 130

Buy Generation Peer-to-peer B2B 130

Zoominfo

JULY 25, 2023

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Your products and services themselves can even be shaped by this information to ensure you’re always offering exactly what your TAM wants and expects — and staying one step ahead of the competition.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. Download the Professional Services Guide to Research – Second Edition. Product/service offerings. Press coverage.

Marketing Automation Services 104

Marketing Automation Services Research Service Ideal Customer Profiles 104

Zoominfo

JANUARY 11, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Salespeople need to determine pain points in order to customize their pitch and present their product or service as the best possible solution to their challenges. Because the whole point of your product or service is to solve a problem, right?

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Zoominfo

JUNE 9, 2022

Henry Schuck founded ZoomInfo while still in law school. Avail​​able wherever you listen to podcasts: Apple | Spotify | Website SAM BALTER Before ZoomInfo, what was your first experience in sales? And I remember when I was writing the first sales training manual at ZoomInfo, thinking about how similar that process was.

Zoominfo 130

Zoominfo Training Enterprise Management Marketing Automation Services 130

SalesIntel

MAY 17, 2023

For instance, there’s a limit on ZoomInfo credits (10k per year). Let’s go over the common challenges we hear from our prospects (mostly existing ZoomInfo users) because of their limited credits and how your marketing plan can benefit from switching to an unlimited credit plan. You get around 1000 credits to use in a month.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Zoominfo

JUNE 28, 2022

However, while this may be true to a certain extent — particularly in the case of decentralized finance, or DeFi, which is credited with expanding access to financial services — many popular blockchain technologies still rely on architectures such as Amazon Web Services (AWS). Which Industries are Embracing Web3 Startups?

Startups 100

Startups Web 2.0 Digital Asset Management Work Management 100

Zoominfo

NOVEMBER 1, 2018

In today’s post, we explore the world of social demand generation and answering your most pressing questions surrounding the subject. Work with industry leaders and social influencers to promote your products and services across social media. Contact ZoomInfo today to accelerate your B2B marketing efforts!

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. If segmenting by job function consider the different departments you serve—like sales, marketing, customer service, or IT. Contact ZoomInfo today to learn more about email lists and segmentation.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. Think about it– people pay for ad-free services, skip through commercials, and change the station when ads invade their personal space. In fact, research suggests mass marketing engagement rates are at an all-time low.

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Zoominfo

JUNE 19, 2018

If you still adhere to old-school marketing initiatives , your product announcement likely comes in the form of a standard press release. If your business offers many different products and services, you can host several live demos throughout the year, with each video focused on a specific product.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Zoominfo

APRIL 29, 2021

While you may think it’s up to the Account Manager (AM) to handle renewals, Customer Service Managers (CSMs) play a massive part in whether or not a customer will churn. ZoomInfo CSM Sam Basile gave us some insight into some of the red flags that sales professionals and customer service managers should be on the lookout for: 1.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Lead Scoring 130

Zoominfo

NOVEMBER 22, 2019

Products & Services What products or services interested them at the beginning? It’s also useful to look through and learn the first product or service that they purchased – their point of entry. Discover your highest ROI products and services. If you only market one product or service, you can ignore this one).

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Zoominfo

JANUARY 22, 2019

Generally, most customers who post negative reviews are plagued by a very specific, often pressing, issue. If you have very little information about the customer, you might need to delegate ownership to an experienced customer service rep who can adapt on the fly and handle many different scenarios. Here’s what we recommend: 1.

Business 213

Business Zoominfo Opinions Contact Marketing 213

Zoominfo

SEPTEMBER 5, 2018

Examples include: Press releases and mass media: Industry news and press often contain information relevant to your business decision-making process. Interviewing sales reps or customer service personnel will provide unique, firsthand information about your buyers and industry.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

OCTOBER 8, 2019

But, leads who voluntarily choose to complete every field are generally more interested in your services. Using this format, visitors answer a couple questions and press a “Continue” button to see the remaining fields. Are you offering a free trial of a service? Vague, non-descriptive language like “Sign up today!”

Optimization 157

Optimization Conversion Privacy Policies Tips 157

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. That description sounds quite a bit like ZoomInfo’s core offering today. It was ZoomInfo. ZoomInfo’s press release announcing the Bizo spin off.

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Zoominfo

APRIL 29, 2021

While you may think it’s up to the Account Manager (AM) to handle renewals, Customer Service Managers (CSMs) play a massive part in whether or not a customer will churn. ZoomInfo CSM Sam Basile gave us some insight into some of the red flags that sales professionals and customer service managers should be on the lookout for: 1.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Scoring 100

Zoominfo

DECEMBER 13, 2018

Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s four locations. Mark Hunter, The Sales Hunter, is a ZoomInfo favorite—and has spoken at several of our events.

Youtube 187

Youtube Advertising Channels B2B Thought Leadership Zoominfo 187

Hubspot

JULY 3, 2020

Depending on the goods/service sold and the operational impact it may have in the account, there may be a need to expand the roles to meet the specific needs of the account, so you can edit or add new roles as needed. Using tools such as LinkedIn or ZoomInfo can be helpful when researching an account and the key contacts within the account.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Zoominfo

NOVEMBER 1, 2018

In today’s post, we explore the world of social demand generation and answer your most pressing questions surrounding the subject. Work with industry leaders and social influencers to promote your products and services across social media. Contact ZoomInfo today to accelerate your B2B marketing efforts!

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Zoominfo

JANUARY 31, 2018

Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. If segmenting by job function consider the different departments you serve—like sales, marketing, customer service, or IT. Contact ZoomInfo today to learn more about email lists and segmentation.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Capterra is a free online service to help businesses find the software they need. Leadit Marketing specializes in B2B technology and B2B professional services companies.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

JANUARY 19, 2020

Generally, most customers who post negative reviews are plagued by a very specific, often pressing, issue. If you have very little information about the customer, you might need to delegate ownership to an experienced customer service rep who can adapt on the fly and handle many different scenarios. Monitor your online reputation.

Business 130

Business Opinions Press Contact Marketing 130

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

SalesIntel

MAY 13, 2024

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. Improved Products and Services: Customer data provides valuable insights into customer needs, pain points, and preferences.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Zoominfo

FEBRUARY 5, 2018

Not only will this information help you determine if they’re a good fit for your product or service, but if they are, it will also help you deliver a more precise, tailored sales pitch. Use your prospect research to uncover the following: Business basics: What product or service does the prospect’s company provide?

Research 113

Research B2B Thought Leadership Work Management Zoominfo 113

Zoominfo

FEBRUARY 11, 2021

Email marketing may be one of the most successful marketing channels out there, but that doesn’t mean email service providers want you clogging up their servers with it. It can be difficult, especially with limited resources and pressing deadlines. Money back Get paid Cash Dollars Price Big bucks Credit or Debit Profit $$$.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Capterra Capterra is a free online service to help businesses find the software they need. Leadit Marketing specializes in B2B technology and B2B professional services companies.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

FEBRUARY 17, 2021

The business-focused social platform allows you to connect with professional people who need your product or service. Company: Press releases, news, 10-K (annual report). With around 722 million members, LinkedIn is a gold mine for your sales prospecting strategy. For this touch, the goal is to build connections.

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Zoominfo

DECEMBER 13, 2018

Gary Vaynerchuck Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s four locations. Featured Video: How to Handle Bad Press and Online Negativity About Your Company.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Launch Marketing

JULY 8, 2020

Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Use a virtual event to support your next product or service launch. And ZoomInfo reports that 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71