Marketing Craftmanship

JANUARY 20, 2017

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. With very little expectation that such shoddy market research would qualify for exposure in the financial press, and dreading inquiries from journalists asking about our research methodology, the press release went out.

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

ClearVoice

DECEMBER 19, 2023

And no, “going viral” is not a content strategy.) If you’re creating content without a strategy in place, you’ll be hard-pressed to justify your content marketing budget to the keepers of the purse strings. Conduct research and plan. Examine any existing content and conduct keyword research. Research and planning.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. When researching for this article, I instinctively began to write that the majority of users were still under 25 years of age. At its core, virality is about resonance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

JANUARY 31, 2019

While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. It should help you more effectively capitalize on trends and address pressing problems in your industry. An audit will help with your research and provide answers to performance questions. Conclusion.

Social Media 244

Social Media Media Word of Mouth Analysis 244

Sprout Social

FEBRUARY 15, 2023

The same research found that 42% of consumers have started or stopped using a brand because of its response to protests against systemic racism and racial injustice. According to the press release, this program was designed to “invest in and support emerging Black creators and music artists on TikTok.

Brand Identity 92

Brand Identity Branding Budget Programs Communities 92

Oktopost

JUNE 14, 2021

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. Yet as fishing without the right line and bait will return dismal results, it’s essential to research what keywords are appropriate, to begin with. . What is a Viral Contest?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Hashtags aren’t always a force of social change—some viral hashtags are just plain fun. After you have an endgame in mind, start digging into hashtag research.

Effectiveness 114

Effectiveness Social Media Paid Search Agency Viral Marketing 114

Optinmonster

FEBRUARY 11, 2024

For example, if you create a post or a video on Facebook, you can press the “Boost” button to enter their ad creation interface. Conduct keyword research and content gap analysis to identify terms and topics your competitor covers and ranks for. Examples include: Viral marketing campaigns. Leveraging social proof.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists.

Public Relations 102

Public Relations Stats Work Management PR 102

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. As you start your research, there are three things to consider: Your sales process. It has a drag and drop giveaway builder that is perfect for creating and managing a viral online contest.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Digilant

MARCH 23, 2021

Study the job sites, job review sites, and press releases. Research and development also play a role in determining how your competitors move. Check social media accounts and any other press going on with you and other brands. Do research on the competitor’s sales tactics and results. Uncover threats.

Analysis 59

Analysis SWOT Planning Advertising Agencies 59

Sprout Social

FEBRUARY 15, 2023

Contact info: Include a public-facing email where people can contact you for business or press inquiries. For example, when I managed social for Shedd Aquarium, we repurposed a video from a viral Tweet on YouTube, where it also racked up impressive views. Then, we built an entire playlist based on the successful, viral videos.

Youtube 82

Youtube Advertising Channels Brand Identity Branding 82

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) White, Head of Research, Oracle Marketing Consulting. Want to learn more predictions—from both the Litmus team and the email community? Hank Hoffmeier, Sr.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Hype them up Everyone wants to go viral. Research your way into their world Research is the groundwork. If it’s a small or medium business (SMB), then set up Google alerts to learn about their press, and devour everything they put out there about themselves. Follow the prospect’s activity and help drum up engagement.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Contently

JULY 23, 2018

After all, if you want journalists to write about your brand, you need to tell a good story about the interesting things your brand is does, or at the very least put out newsworthy research, entertaining campaigns, and other content into the world. Its posts go viral on Reddit and serve as the source material for articles across the web.

Marketing Report 117

Marketing Report Content Marketing Business Content 117

Hubspot

OCTOBER 16, 2019

When the announcement was made by Planned Parenthood, the story went viral on social media with attacks coming from all sides. Speech writing is a useful public relations tactic that you might use if your company holds press conferences and events or your employees speak at industry events. Press releases. Market research.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Contently

JULY 23, 2018

After all, if you want journalists to write about your brand, you need to tell a good story about the interesting things your brand is doing, or at the very least put out newsworthy research, entertaining campaigns, and other content into the world. Its posts go viral on Reddit and serve as the source material for articles across the web.

Marketing Report 108

Marketing Report Content Marketing Business Content 108

ClearVoice

JANUARY 26, 2024

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. This means shoring up your search visibility is critical.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). Also writing press releases announcing news, policy changes and new members joining the organisation.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Sprout Social

JANUARY 12, 2022

Blog posts , press mentions and earned media. rating or review is most valuable to someone researching a brand for the first time or buying a new product. In fact, recent research from R.R. We’re not talking about PR stunts or viral marketing attempts, but rather: Launching a genuinely unique or high-remand product.

Word of Mouth 132

Word of Mouth Paid Content Conversion Work Management 132

Chris Koch

NOVEMBER 12, 2010

Most journalists have discovered social media as an important research tool. And research shows that even the stodgiest C-level executive does at least three web searches per day. PR creates a communications campaign with press releases, calling and emailing influencers, etc. Gatekeeper. Encourage them to blog. Facilitation.

PR 100

PR Peer-to-peer Press Public Relations 100

Spiralytics

NOVEMBER 14, 2023

Their preferences will dictate the research direction and success of tech companies, making them a crucial focal point for tech marketers. Climate advocates Climate change is perhaps humanity’s most pressing issue, and Gen Alpha is distinctly aware of that. Over half (63%) said they would work somewhere helping to save the planet.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Vidyard

NOVEMBER 29, 2016

While many brands continue to chase the viral video hype, this report makes it clear that videos don’t need to go viral to be successful,” said Michael Litt, CEO and co-founder of Vidyard, which sponsored the survey. “In Nearly half of respondents said they use internal staff and resources to produce videos, up from 38% a year ago.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Brightedge

MAY 16, 2021

You may be surprised by the findings in BrightEdge Research's latest channel share report. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. See how to maximize the SEO value of press releases with this checklist. Blue Ocean Shift by W.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Outgrow

DECEMBER 17, 2020

Since the virus went viral , marketers started looking for new ways to communicate with their audiences. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. A press release by Amazon on their 2020 Q3 financial figures, showed an increase in sales by 37% YoY worldwide.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Do not start believing your own press clippings. Find them, pick their brains and read their writings.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. To see the full list of categories, visit https://www.vidyard.com/press-releases/vidyard-announces-2016-video-marketing-awards/. press@vidyard.com.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. There’s a reason doctors and researchers have such a long educational journey. That’s an understandable feeling.

Paid Search Agency 84

Paid Search Agency Advertising Agencies Social Media Classified Ads 84

Martech Advisor

JANUARY 30, 2020

In fact, according to BuzzSumo’s research, video posts are outperforming photo and still image posts by 73%,” he added. Though much of Facebook’s press is related to user privacy and experience, Facebook continues to expand options for advertisers as well. Maximize the potential of Facebook video ads.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Hubspot

APRIL 21, 2020

Because, in content, there's a strong relationship between virality and emotion. What better way to drive email traffic to your content without lifting a finger (except for the finger you use to press "Publish", of course) than growing a giant base of followers and subscribers? 2) Surprise people. …

Tips 69

Tips Content SERP Custom Publishing 69

Biznology

JANUARY 9, 2014

Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. The service offers rich social research and content curation capabilities.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.

Public Relations 101

Public Relations Examples Campaigns PR 101

Vidyard

NOVEMBER 29, 2016

While many brands continue to chase the viral video hype, this report makes it clear that videos don’t need to go viral to be successful,” said Michael Litt, CEO and co-founder of Vidyard, which sponsored the survey. “In press@vidyard.com. About Demand Metric. Media Contact: Brad Hem. Phone: (281) 543-0669.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Hubspot

AUGUST 20, 2018

Today’s consumer base is better educated and better equipped to research what they don’t already know. Anger and passion make us stubborn … and stubbornness leads to viral content and loyal followers. Studies show that producing content that purposely elicits anger and anxiety will lead to virality and increased views.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Once again, these recommendations are based on personal experience as well as research from the experts at MarketingSherpa. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

SocialPilot

FEBRUARY 12, 2024

Step 1 : First, open Twitter, type the search query on the search tool, and press the enter key. Just type a trending hashtag or niche, including elements such as account or niche and tada, and you have a viral reel in your search domain in the media section. Researching competitors is another such method.

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

ClearVoice

OCTOBER 21, 2022

Thanks to a couple of viral videos, the account now enjoys 4.9 Research shows that if a similarly-sized business doubles its marketing spend – where you do not – you stand to lose up to 15% of your business to that company. Where your competitors may pull back, press forward! That’s a lot of people watching video content.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96