Trade Press Services

FEBRUARY 19, 2024

Do leverage press and media exposure. Press coverage is different from contributed articles. Generating positive visibility and credibility through media exposure demands specific skills, such as crafting effective press releases, and can benefit from the expertise of others. For example, a recent U.S.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Champion Communications

DECEMBER 15, 2022

74% of MQLs come through PR, so why aren’t business development teams using editorial coverage? . . This is a quick fix and is something that marketing, and comms teams can take control of by sending business development executives a round-up of recent coverage.

PR 62

PR Lead Generation Marketing Qualified Leads Lead Ranking 62

Champion Communications

AUGUST 7, 2023

Although it’s the middle of summer and the height of the holiday season, we haven’t taken a break from securing our coverage ! Speaking with a variety of press verticals from HR to tech, our clients made big strides in answering some of the most pressing questions.

Press 62

Press Barriers Verticals Training 62

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. Myth #6: PR professionals just write press releases. While press releases are a major part of public relations tactics, it is just one facet of PR. How to Improve Your Press Release Best Practices with Storytelling.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Walker Sands

DECEMBER 12, 2023

Most recently, Kyle covered cybersecurity for Protocol, a now-defunct but once highly regarded tech news outlet. Originally from Massachusetts, Kyle recently settled in New York City after living in Portland, OR for a number of years. Kyle’s resumé includes jobs at eight different news outlets. The answer? Not so much. “I’m

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Marketing Insider Group

MARCH 8, 2011

But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. Q: How did your initial conversation almost 2 years ago turn into this recent story? This is no easy task.

Press 100

Press Social Media PR Media 100

Brandpoint

JUNE 23, 2021

In a recent effort, Annette Albrecht, Brandpoint’s Business Development Director , said, “The team at Finn was very prepared and provided us with the most incredible background information and outlines of what they were hoping to accomplish.”. Another great way of using the coverage gained from Premium MAT Releases is within the social realm.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Campaigns Ethics 112

Champion Communications

OCTOBER 4, 2023

Check out our top coverage highlights for this month: SmartRecruiters 5 ways AI is helping businesses hire better – and two ways it isn’t AI has supercharged recruitment, helping job hunters to improve their CVs and recruiters to identify the best candidates. From AI aiding recruitment to anniversaries, September taught us a lot.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

Zoominfo

OCTOBER 28, 2020

Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. Making that leap is really important,” Schuck said during a recent podcast with ChurnZero. Slack creates branded sneakers with footwear company Cole Haan.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Champion Communications

JULY 24, 2023

With most of the media coverage focusing on the brand’s PR efforts and collaborations, Barbie has successfully positioned itself as a cultural phenomenon, captivating audiences far beyond the realms of the movie trailer. Check out our recent rebranding case study with SoftwareOne here.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

ConvertKit

SEPTEMBER 15, 2021

It's how a lot of people get to know you before (for example, journalists who are sent your electronic press kit ) or directly after first hearing your music. That’s probably your most recent record, but it could also be a collaboration or something equally exciting. It should be easy, right? Make sure your personality shines through.

Impressions 78

Impressions Advertising Mediums Press Social Media 78

Rain: The Growth Agency

JULY 23, 2020

We have learned from a recent national consumer study of American fans by DraftKings that, as a result of the pandemic, more than 25% of American fans began following a new sport, and almost 70% of them plan to continue. Furthermore, Golf Channel’s final round lead-in coverage of the Memorial Tournament earned 1.5 million viewers.

Advertising Agencies 98

Advertising Agencies Lead Scoring Lead Ranking Press 98

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. If you still adhere to old-school marketing initiatives , your product announcement likely comes in the form of a standard press release. Provide live event coverage. And, other video streaming statistics support this.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Outgrow

MARCH 17, 2022

Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations and content marketing’s friendship. . Statistics say that content marketing that generates mainstream press is likely to be 2x more effective than the original thought.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Marketing Craftmanship

MARCH 8, 2018

Wall Street Journal columnist Jason Zweig recently called out “marketing services specialist” Clint Arthur for selling speaking opportunities at the Harvard Faculty Club and the West Point Club, as a means for his paying clients to leverage the credibility associated with those two respected institutions.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Hubspot

SEPTEMBER 18, 2023

Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2. Track this event with : Google alerts, press releases page, industry news 4. Track this event with : Google alerts, press releases page 5. Track this event with : Google alerts, press releases page 6.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Valasys

MARCH 14, 2023

5 trending Public relations management tools and tactics Press releases The tried-and-true, mainstay media relations tactic is this one. Press releases are a relatively affordable outreach strategy. Although there is nothing wrong with this aspiration, getting coverage in the national media is actually very difficult.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Hubspot

FEBRUARY 26, 2020

How to Get Radio Coverage. Probably one of the most beneficial forms of publicity is traditional radio and the accompanying blog coverage. For instance, a campaign uncovering popular baby names through generations saw coverage on the iHeart Radio network and was a top performer for our client when it came to natural syndication.

Television marketing 94

Television marketing Paid Search Agency Marketing Agencies 1 Advertising Agencies 94

Tomorrow People

MARCH 2, 2012

Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. The explosion of the internet and, more recently, social media, means that truly effective PR is a very different thing from gaining a few column inches.

PR 120

PR Press Profiling Internet Marketing 120

Navigate the Channel

OCTOBER 5, 2023

Harnessing the Power of Influencers The influencer marketing landscape has evolved significantly in recent years. These metrics go beyond traditional measures like media coverage and press release distribution. FAQs How has reputation management evolved recently?

PR 65

PR Trends Public Relations Transparency 65

Tomorrow People

MARCH 7, 2012

Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. In a recent LinkedIn survey 18% of companies stated that they will continue to do so in the year ahead. Myth 2: “PR is simply about sending out press releases and getting featured in newspapers and magazines.”

PR 120

PR Inbound Marketing Effectiveness Planning 120

Outgrow

SEPTEMBER 8, 2022

We recently interviewed Freelancer of the Month ‘Pierre Zarokian’ for our monthly podcast – ‘ Marketer of the Month ’! That’s, been a big part of my business recently, especially on Upwork, where I do most of my freelancing because it’s kind of like a niche, Industry, and Market.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Liveintent

NOVEMBER 2, 2020

. “People are clamoring for credible news, so they’re going back to visiting local media sites directly,” says Fran Wills, CEO of Local Media Consortium, in a recent Real Time Banter webinar. The biggest problem is that advertisers are blocklisting COVID-19 news coverage, afraid to run their ads alongside negative content.

Traffic 124

Traffic Paid Search Agency Advertising Agencies Cost Per Thousand 124

Digilant

JUNE 29, 2021

The delay is just that, a delay – in large part to combat recent scrutiny over FLOC and to ensure industry stakeholders are well prepared for the demise of cookies. Have a question about the recent Google news or the depreciation of third-party cookies in general? Feel free to reach out anytime. Feel free to reach out anytime.

Google 52

Google Mobile Advertising Curation Press 52

Scoop.it

MARCH 26, 2020

Creating press releases. When you’re responsible for all of your company’s external communications, keeping track of all the company news, press coverage, interviews, and industry trends can seem overwhelming. In my automated search for recent Scoop.it press mentions, this article came up. The secret sauce?

Curation 74

Curation Press Paid Search Agency Content 74

Champion Communications

MAY 18, 2021

The appointment is Champion’s seventh new business win of 2021, following recent partnerships with HeleCloud , Clear Junction , Versarien PLC , GreyOrange , Ivanti WaveLink , and Logicalis UK. . For press enquiries, email: smartrecruiters@championcomms.com . This is an incredibly exciting time for us at SmartRecruiters.

Work Management 62

Work Management Advertising Agencies Marketing Management Ideal Customer Profiles 62

Marketing Craftmanship

NOVEMBER 29, 2013

But because the press can deliver exposure and credibility that PR craves, journalists have always been in a more powerful position. Over the past decade, three developments have upset the already rocky relationship between PR and the press: Email, and “blast email” in particular, has become PR’s most frequently used communication device.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

Champion Communications

AUGUST 6, 2020

We revealed our new website, launched several new PR campaigns, and achieved coverage for clients that aligns well with their individual growth strategies.? . Aptum’s CIO, Alberto Da Anunciacao , made his UK press debut in a five-page feature spread on Data as Infrastructure in Digital Bulletin. Data-As-Infrastructure? .

Enterprise Management 71

Enterprise Management B2B Thought Leadership Work Management Thought Leadership 71

Biznology

JULY 22, 2016

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. If they can’t find it quickly and easily, you might have lost a press hit. Press Releases. Links to Media Coverage.

Press 80

Press Public Relations Content Television marketing 80

Zoominfo

JUNE 28, 2022

Indeed, recent press coverage has focused on anecdotal reports from talent recruiters who note that compensation at Web3 companies is now a major driver in luring tech talent from established organizations in the tech sector. It follows that executive compensation would be similarly elevated at companies flush with VC cash.

Startups 100

Startups Web 2.0 Digital Asset Management Work Management 100

Biznology

JANUARY 19, 2018

The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I BIIA’s most recent conference in Bangkok was a sellout. I like to combine the art and science of marketing,” she says. I’m proud to serve on the BIIA board.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Walker Sands

APRIL 17, 2023

Recent hype surrounding the power of generative AI has unleashed a wave of optimism in the tech sector. Like other tech outlets, TechTarget had been flooded with ChatGPT articles in recent months, but taking a deep dive into a specific consequence of ChatGPT in the security space provided a compelling angle for the reporter.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

BuzzSumo

AUGUST 27, 2019

A lot of our users are manually screenshotting and collating their coverage or inspirational content into documents or slide decks to refer back to later, when our Projects functionality allows you to collate these things at the click of a button. We recently (oh gosh, it was actually months ago now, time flies!) Custom trending feeds.

API 91

API Screencast Ideal Customer Profiles Paid Search Agency 91

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. While we don’t newsjack often at Sprout, we successfully jumped on a trend involving a company you may have seen in the news recently: GameStop.

Content 130

Content Trends Social Media Eye-Tracking 130

NuSpark Consulting

JUNE 13, 2014

Let’s take a look at some recent research: Lattice Engines and CSO Insights report that sixty-eight percent of business are not getting enough quality leads through their lead generation efforts and blame their marketing people for it. Thought leaders get more press. Get third party coverage that generates more leads or higher quality.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Kevin Indig

APRIL 1, 2023

Essays, press releases, product announcements, and what’s sometimes called “thought leadership” falls into this category. We can measure the coverage of important sub-topics and how deeply they’re covered through SEO editors (Clearscope, Surfer, Frase, etc.) Don’t obsess over it.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Outgrow

DECEMBER 20, 2022

We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! Role of Press Releases in ranking higher in SERPs. Obtaining the right media coverage to help boost your small business. Obtaining the right media coverage to help boost your small business. Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52