SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Content Marketing Institute

MAY 2, 2019

A press pack or media kit sounds simple and obvious for public relations pros pitching media to write about a company. But many marketers don’t think about how a press kit can be helpful to their content promotion. Here’s what you need to know.

Media 105

Media Public Relations Press Content 105

Trade Press Services

JANUARY 2, 2024

As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!) as businesses around the globe navigated the complex world of marketing. Generative artificial intelligence (AI) is here to stay but has its limits.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Alejandro Rioja

FEBRUARY 21, 2023

A press kit is a package of promotional information and materials you send to get media coverage for your project. The best press kits include everything from high-quality photos and videos to print materials and other items that define who you…

Press 40

Press High Quality Lead Business Promotion 40

ClearVoice

JANUARY 12, 2021

How do you create a successful press kit or media kit? Before we get into the winners of the medium along with some things you should never do, it would probably help to define just exactly what a press kit is and why you need to create them. And your press kit doesn’t have to be extensive.

Press 128

Press Examples Practices Media 128

Outgrow

OCTOBER 7, 2021

Do not commit the sin of being absent on the go-to social media platform for growing ecommerce business – Instagram! In fact, according to Nasdaq estimates, by 2040, 95% of purchases would be conducted online, making traditional physical stores virtually redundant. 1 Bank Upon Your Customer Reviews. 2 Hangout on Instagram.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Of those using video, 94% report that it performs as well, if not better, than other outreach forms.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

KoMarketing Associates

DECEMBER 16, 2014

Here are a few ideas to consider: Connect with PR-Based Media Relations Initiatives. “editorial calendar” +”media kit” Cision offers a free global database of upcoming media opportunities with EdCals. Chart: What Content Sources Do Customers Trust? What do you think is generally higher quality?

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

Trade Press Services

OCTOBER 16, 2023

Creating content that captures your audience’s attention, engages their emotions and communicates your message is a balancing act. But what if we told you there’s a secret ingredient that can transform your content from dull and forgettable to lively and memorable? That secret ingredient is brand storytelling. Follow a story arc.

Storytelling 52

Storytelling Branding Brand Identity Tips 52

ClearVoice

MAY 14, 2020

As a marketer or a writer, you’ve probably spent a certain amount of time thinking about who your audience is. Perhaps you’ve done exercises to better identify and understand them. It often takes another pass through a draft to hone in on your audience, but the process is easier if you have defined who they might be beforehand. Existing customers.

Work Management 112

Work Management Marketing Management Press Content 112

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

ConvertKit

SEPTEMBER 15, 2021

It's how a lot of people get to know you before (for example, journalists who are sent your electronic press kit ) or directly after first hearing your music. Most artists should have three biographies, each with different lengths: A short bio for social media. It should be easy, right? A medium bio for websites.

Impressions 78

Impressions Advertising Mediums Press Social Media 78

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Scoop.it

JANUARY 7, 2021

To achieve this consistency, start by preparing your press kit that should contain the following elements: logos in PNG format. press releases. This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Optimize Your Presence on All Channels. company backgrounder. contact information.

Ad Building 98

Ad Building Branding Brand Identity Business 98

Sharpspring

JUNE 3, 2021

Use the story in your site’s About sections and use a concise version in social media profiles. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Well, there are many reasons. Google knows brands and people.

Personalization 129

Personalization SEO Branding Brand Identity 129

Bionic

AUGUST 27, 2020

Bionic today unveiled new ad sales tools that enable ad salespeople to respond to media planner RFPs in minutes instead of hours. Unlike programmatic media buying where the publisher only gets half the advertising investment , direct ad sales are more profitable because it cuts out intermediaries and maximizes revenue for the ad seller.

Paid Search Agency 52

Paid Search Agency Ads RFP Work Management 52

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. This comprehensive blog post, informed by insights from Thinkers360.com, What are you hoping to achieve?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Media Relations. Social Media Community. What is Public Relations?

Public Relations 74

Public Relations PR Press Conference 74

markempa

JUNE 3, 2012

Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. Multimedia press releases spread news faster.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. Now, that’s a compelling number, right? And account-based marketing is no different.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

ClearVoice

FEBRUARY 21, 2023

Like students’ different learning styles, there are various ways that audiences prefer their content. Video, audio, and written content are all forms that you can use in your strategy to reach a wider audience. In our busy world, podcast listeners have grown year after year. In our busy world, podcast listeners have grown year after year.

Content 52

Content Distribution RSS Work Management 52

Hubspot

JUNE 27, 2016

Your brand story is communicated through visual identity, tone of voice, PR, and social media channels. That's why HubSpot and MOO teamed up to bring you this Social & PR Branding Kit. From setting goals to vamping up your social media game, we've got you covered. How to tell if your social media strategy is working.

PR 50

PR Branding Brand Identity Press 50

Stevens & Tate

JANUARY 9, 2020

When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Not only could you be mistaken, but audiences evolve over time.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

ClearVoice

APRIL 23, 2021

“Off-page optimization is the term for the tactics employed to carry your brand “off” your website,” said Digital Media, SEO and Web Expert Sandra Azzollini McKinley. What is off-page optimization? Hopefully, when done right, this does lead to a link back to your best work, brand recognition, or a sale.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

ClickZ

JUNE 25, 2020

By relying on automated algorithms to crunch large datasets, marketers can access continuous insights into their customers and find up-to-date answers to marketing’s two most pressing questions: How does my audience behave? AI is transforming marketing—giving marketers more accurate and more useful insights on a continuous basis.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

NuSpark Consulting

MARCH 30, 2016

Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Heading out to trade shows and conferences are one of the best ways to generate leads. In fact, research has proven this to be true. Geofencing. Example of a geofence.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Hubspot

FEBRUARY 9, 2021

Download HubSpot's Crisis Management & Communication Kit today! For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy. And one of the most necessary is clear and effective communication.

Template 100

Template Marketing & Strategy Paid Search Agency Work Management 100

ClearVoice

OCTOBER 25, 2018

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers. Not to mention, niche-focused.

Ad Building 88

Ad Building Work Management Guidelines Social Media 88

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

PR 100

PR Blogger Tips Best Practices 100

Hubspot

DECEMBER 21, 2020

Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release. Blogs give copywriters a chance to dive deeper into topics in a way that isn't captured through emails, ads, or social media posts. Introduction.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Vidyard

DECEMBER 10, 2019

With more than 2000+ volunteer hours contributed, 2070 community meals served, and 15 local charities supported in 2019, Vidyard continues to act upon its community engagement initiatives building a strong “give back” strategy that inspires others. Since Plugin began, Vidyard has supported 14 local charities. Some even go to donate blood together.”.

Communities 71

Communities Work Management Press Act-On 71

Vidyard

DECEMBER 10, 2019

With more than 2000+ volunteer hours contributed, 2070 community meals served, and 15 local charities supported in 2019, Vidyard continues to act upon its community engagement initiatives building a strong “give back” strategy that inspires others. Since Plugin began, Vidyard has supported 14 local charities. Some even go to donate blood together.”

Communities 65

Communities Work Management Press Act-On 65

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. Any discussion of marketing or demand generation within the CPG industry today requires taking a step back to understand how COVID-19 reshaped CPG brands.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Vidyard

OCTOBER 16, 2017

Boston University, Box, DTS, Graydon Holding NV, Mimecast, New Scientist, RBI, Silk Road, Software AG, Talentsoft, Tungsten Network, Wandera and others join Vidyard’s growing roster of top global brands embracing video to transform marketing, sales and customer service. ” Vidyard GoVideo and its Partner Ecosystem. .”

Enterprise Management 54

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 54

Vidyard

NOVEMBER 28, 2018

Known for ease of use in quickly capturing, sharing, hosting and tracking personalized videos, Vidyard GoVideo, Vidyards’s flagship video messaging app, helps sales professionals develop more pipeline by incorporating customized one-to-one video messages into every step of the customer journey.

Video Marketing 65

Video Marketing Sales Qualified Leads Lead Ranking Lead Scoring 65

Marketing Craftmanship

JANUARY 16, 2013

Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. Schedule ongoing maintenance of the activity.

Tactics 100

Tactics B2B Marketing Cost per Acquisition CPA 100

Vidyard

NOVEMBER 28, 2018

Known for ease of use in quickly capturing, sharing, hosting and tracking personalized videos, Vidyard GoVideo, Vidyards’s flagship video messaging app, helps sales professionals develop more pipeline by incorporating customized one-to-one video messages into every step of the customer journey.

Video Marketing 70

Video Marketing Sales Qualified Leads Lead Ranking Lead Scoring 70