Rain: The Growth Agency

JANUARY 29, 2021

“Mercari Presents The SHAQ Bowl”, which is being dubbed as the biggest pre-game extravaganza, will be live-streamed ahead of the Big Game on Sunday, February 7, 2021 at 3 p.m. Rain the Growth Agency’s Strategic Partnerships team planned, negotiated and managed the terms of the SHAQ Bowl presenting sponsorship.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Contently

NOVEMBER 29, 2021

Almost nobody can simply be present on social media and watch the dollars roll in. We just get bombarded by viral content constantly, which makes it seem very accessible, and very achievable,” says Andrea Jones , an Ontario-based social media strategist. “And Social media management will be a $41.6 And it can be.

Social Media 170

Social Media Media Viral Marketing Class 170

Navigate the Channel

JANUARY 17, 2024

In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. That presents both B2C and B2B brands with a great opportunity draw audience engagement and to grow brand affinity. Snapchat has come a long way since it burst on the scene 5 years ago.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Convince & Convert

NOVEMBER 10, 2010

Back in February of 1998, Jeffrey Brewer of Goto.com first presented the concept of pay-per-click advertising (PPC) at the TED conference. We feel like we’ve cracked the code on a new kind of advertising — advertising that starts out as organic content,” said Dick Costolo , Twitter CEO. She writes extensively at Resource Nation.

PPC 117

PPC Advertising Agencies Twitter Advertisements 117

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

seo.co

JANUARY 1, 2023

To create an effective infographic, today’s website owners need to conduct a large amount of research so that they can present new and quirky information in an engaging way. Think of an infographic not just as a way to virally communicate with outside users and websites, but also as a way to engage in product placement.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Martech Advisor

APRIL 3, 2020

While memes and political news are viral like the flu, B2B content behaves like a miserable fungus, with virality close to zero. But there is a huge gap between a relevant article and a hilarious meme—these are completely different levels of virality. Why is spreading ideas so hard, and can it become more effective?

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

SocialPilot

JANUARY 21, 2024

It is too early to tell whether this feature will shake up the platform as Instagram Stories did or whether it will die on the vine as Twitter Fleets did. A big part of your routine content strategy for TikTok may revolve around increasing your reach and gaining new followers via viral videos. Consequently, it’s worth attempting!

Social Media 83

Social Media Ideal Customer Profiles Work Management Interactive Marketing 83

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million followers on Twitter, and 2.4 Key takeaways from this book include: Data science proves how ‘viral content’ is a myth.

Social Media 135

Social Media Social Marketing Media Planning 135

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analytics tools for social media. ”, “How?”,

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Content Standard

OCTOBER 15, 2016

I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow. But things get tougher when those Tweets don’t become viral hits. Even the experts will say you can’t predict what goes viral. And let’s be honest: most don’t.

Twitter 40

Twitter Psychographics Planning Viral Marketing 40

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Oktopost

SEPTEMBER 13, 2022

There are a number of benefits that financial services can experience by being present on social media, which include: Build trust: Financial services is a relationship-based industry. Twitter is a fast-paced social media platform that’s perfect for sharing news, articles, and other timely content. High viral possibility.

Social Media 84

Social Media Work Management Marketing Management Service 84

Sprout Social

OCTOBER 16, 2023

Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. — Forrester (@forrester) October 27, 2021.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Conductor

OCTOBER 11, 2022

Twitter: Seeing related tweets can help you find information on Twitter or access more details surrounding a specific person or company that tweets often. Video: Similar to images, videos, or video carousels can make it easy to find recordings of large events, viral moments, and more. Securing the top spot can lead to a 34.2%

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Sprout Social

MARCH 16, 2022

Helpful Twitter video metrics. A video view on Twitter is counted when someone has watched your video for at least two seconds with at least 50% of the video visible in their window. Twitter’s algorithm favors engagement as one of several key signals. On Twitter, engagements include: Retweets. Engagements.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Sprout Social

OCTOBER 17, 2022

What better way to celebrate a loved one than with meticulous, secretive planning complete with a bounty of presents and delectable eats? Also, notice how Chewy references the pet by name when interacting with customers on Twitter: @Chewy truly is amazing. Hosting a surprise birthday party is on my bucket list. so romantic ??

Brand Identity 98

Brand Identity Branding Viral Marketing Ideal Customer Profiles 98

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? Alexandra Daniels ??

Stats 101

Stats Viral Marketing Startups Transparency 101

Sprout Social

NOVEMBER 21, 2023

Or there might be a new viral trend your competitors are all hopping on. Compare metrics like engagement rates, impressions and share of voice across multiple sources, like Facebook, X (formerly Twitter), Instagram and more. Stay on top of industry trends Things are always changing in business. Want to dive deeper?

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Companies today not only need to do good; they also need to tell stories about the good that they’re doing so consumers know about it.

Storytelling 211

Storytelling Trends Ethics Content 211

Brandpoint

AUGUST 6, 2018

He talks to us about ways brands — even in regulated industries — can make connections on social media to grow business, what “going viral” actually means, and what you need to execute a social strategy. What are your thoughts on “going viral,” and is it something that brands can strategize for?

Social Media 59

Social Media Activities Media Viral Marketing 59

Sprout Social

MARCH 8, 2021

While you can’t plan when a topic trends, you can set your team up to be ready to create when the right opportunity presents itself. The article received an additional boost after it was threaded in a viral Tweet explaining the GameStop phenomenon, and it’s continued to gain traction since then. Fail to prepare and prepare to fail.

Content 130

Content Trends Social Media Eye-Tracking 130

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. One thing that did surprise me was that fewer people were viewing live videos on Twitter. Additionally, emerging platforms like Twitch.tv

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Oktopost

SEPTEMBER 24, 2019

The primary function of ORM is to lessen the impact of negative online content about a business such as bad reviews, social media callouts, and viral videos that depict the company in a bad light. It’s about building credibility and positive regard before you have a viral Twitter mess to clean up. Practice Transparency.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

Moz

JULY 14, 2020

This presentation was 163 slides of actionable insights. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails. Take a stand.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

This presentation was 163 slides of actionable insights. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails. Take a stand.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

This presentation was 163 slides of actionable insights. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails. Take a stand.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Brandpoint

NOVEMBER 10, 2020

But, Twitter still gives you the time to have one-on-one conversations, share your own thought leadership, and connect directly with speakers who are probably online during their recorded sessions. What will they do in the virtual scenario that presents itself in 2020? Relatable, right?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

KoMarketing Associates

JUNE 12, 2018

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” searchlove Love this presentation by @Casieg !

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

JUNE 13, 2017

This content marketing tactic presents organizations with a compelling visual way to share data in a story format, and in addition to being a nice “change of pace,” it’s. The viral capabilities of infographics give your brand an asset that can drive links from reputable websites, and as a result, improve your reputation with search engines.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

NetLine

JULY 2, 2020

We’ve seen this question asked hundreds, if not thousands, of times on LinkedIn, Twitter, and in dozens of newsletters. As we explored and shared within our 2020 State of Content Consumption and Demand Report for Marketers , one of the insights we presented centered on delivering immediate value. Where Does B2B Marketing Go From Here?

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Brand Identity 134