Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million followers on Twitter, and 2.4 Key takeaways from this book include: Data science proves how ‘viral content’ is a myth.

Social Media 135

Social Media Social Marketing Media Planning 135

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analytics tools for social media. ”, “How?”,

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Encourage customer engagement and community building People tend to trust the opinions of people they know, which is why social proof works so well. Screenshot taken from Spotify’s Twitter account.

Work Management 77

Work Management Marketing Management Branding Brand Identity 77

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Sprout Social

OCTOBER 17, 2022

What better way to celebrate a loved one than with meticulous, secretive planning complete with a bounty of presents and delectable eats? Also, notice how Chewy references the pet by name when interacting with customers on Twitter: @Chewy truly is amazing. Hosting a surprise birthday party is on my bucket list. so romantic ??

Branding 97

Branding Brand Identity Viral Marketing Ideal Customer Profiles 97

Oktopost

SEPTEMBER 24, 2019

The primary function of ORM is to lessen the impact of negative online content about a business such as bad reviews, social media callouts, and viral videos that depict the company in a bad light. It’s about building credibility and positive regard before you have a viral Twitter mess to clean up. Practice Transparency.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Brandpoint

NOVEMBER 10, 2020

One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity. But, Twitter still gives you the time to have one-on-one conversations, share your own thought leadership, and connect directly with speakers who are probably online during their recorded sessions.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Sprout Social

MARCH 8, 2021

While you can’t plan when a topic trends, you can set your team up to be ready to create when the right opportunity presents itself. The article received an additional boost after it was threaded in a viral Tweet explaining the GameStop phenomenon, and it’s continued to gain traction since then. Fail to prepare and prepare to fail.

Content 129

Content Trends Social Media Eye-Tracking 129

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. Since many users come to the site solely to find and discuss news and journalistic content, that presents a fairly obvious value for publishers. But in 2016, one of ours did.

Branding 114

Branding Brand Identity Distribution Rules 114

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My expertise, however, is online community outreach and engagement. ” Trying GroupHigh for blogger outreach campaigns.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Valasys

APRIL 22, 2020

While Twitter boasts of nearly 500 million tweets sent each day, Instagram is another very busy social channel, with more than 100 million videos and photos uploaded daily. On Twitter, the brands usually prefer using a hashtag for a store location over tagging themselves in their own posts.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

SocialPilot

JANUARY 21, 2024

Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. Take Hyatt Hotels Corporation, for instance.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

NetLine

JULY 2, 2020

The reality many B2B businesses face is that in order to support their employees and communities effectively, let alone operate, they need to be driving revenue. . We’ve seen this question asked hundreds, if not thousands, of times on LinkedIn, Twitter, and in dozens of newsletters. Where Does B2B Marketing Go From Here?

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. One thing that did surprise me was that fewer people were viewing live videos on Twitter. Additionally, emerging platforms like Twitch.tv

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Moz

JULY 14, 2020

This presentation was 163 slides of actionable insights. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails. Take a stand.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

This presentation was 163 slides of actionable insights. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails. Take a stand.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

This presentation was 163 slides of actionable insights. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails. Take a stand.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

seo.co

DECEMBER 30, 2020

How to Create Viral Content. + Next, you can share great content (and potentially, viral content) to earn more shares, more attention, and more links from a wide audience. Create viral content. Next, you’ll need to think about making your content more viral—in other words, making it more likely to be shared. Conclusion.

Link Building 83

Link Building Social Media SEO Ad Building 83

Kapost

JUNE 24, 2016

Video appeals to both the auditory and visual senses, and because of that dual stimulation, people end up retaining 68 percent of the information they’re presented with. Lose the viral obsession. Regardless of what video marketing companies might say, there’s no blueprint for creating a viral video campaign. Don’t stop.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. Since many users come to the site solely to find and discuss news and journalistic content, that presents a fairly obvious value for publishers. But in 2016, one of ours did.

Branding 73

Branding Brand Identity Distribution Rules 73

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. whiteboardfriday on Twitter. User-generated content inspires your community to create and share content about your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. This presentation was a great disappointment for me, since I have read so much great stuff from his blog and was expecting a bit more depth in his presentation.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Valasys

SEPTEMBER 21, 2021

Using social media platforms such as Facebook, Twitter, Instagram, and TikTok to promote your brand simply makes sense in 2021. Limiting yourself to images only on Instagram, or written content only on Twitter will hinder your marketing efforts.

Social Media 52

Social Media Examples Campaigns Media 52

ClearVoice

MAY 12, 2020

External: community, customers, generic public, potential candidates, et al. Both internal and external parties require effective communication to inform them of the steps you are taking to support them and provide them the answers they might need. viral tweet, natural disaster, company-wide lockdown, security breach).

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MAY 7, 2010

The presentation is not only funny is also engaging. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Content Marketing Institute

NOVEMBER 6, 2018

The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. For example, your audience might be open to connecting with your brand in a Twitter chat but prefers to reserve Snapchat for conversations with personal friends. Visit our site?

Planning 111

Planning Social Media Template Marketing Plans 111

Buffer

AUGUST 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy. Reddit is one of the most vibrant communities on the Internet.

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

Envy

JANUARY 17, 2022

Recordings of the call went viral after he accused the employees of stealing from their customers by not being productive. In a recent presentation, Ariella Jackson, Mentor at Google, claimed that branding is ‘the beacon of light you shine to the world’. So it seems that sometimes it actually does pay to be nice, AKA, behave ethically!

Ad Building 118

Ad Building Startups Paid Search Agency B2B 118

Sprout Social

JULY 30, 2019

In Twitter, you navigate to Twitter Analytics. In Sprout, all plans come with presentation-ready social media reports , filterable by platform and date. If you’re looking to build a community, how many people do your posts engage on average? Measuring the right social media metrics.

Social Media 108

Social Media Media Budget Programs Response Rate 108

The Effective Marketer

NOVEMBER 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Six Minutes Challenge Presentations can be boring. The rules are you have to present 20 slides with 20 seconds for each (total of 6:40). To present well in this kind of format you have to rehearse very well.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

Martech Advisor

OCTOBER 1, 2019

Additionally, “ Young Chinese consumers view ownership and affiliation with designer brands as a form of social capital; not just something to wear, but a lifestyle choice that marks them as part of a distinct and exclusive community ,” according to McKinsey & Company , China Luxury Report 2019. Social Media Marketing.

Marketing & Strategy 47

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 47

The Effective Marketer

JANUARY 7, 2011

From the discussion thread I liked two presentations that were shared, posted below. The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. Like Be the first to like this post.

Creativity 100

Creativity Planning Work Management Marketing Management 100

Scoop.it

NOVEMBER 3, 2020

As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Everything you put out there—whether it’s a blog post on LinkedIn or a meme on Twitter—should be purposeful and completely on-brand. typically using professional or expert knowledge.”.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70