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Think Like a Virus: B2B Marketing Strategy in the WFH World

Martech Advisor

This is a wake-up call for marketers, since, according to Demand Gen Report’s survey in January 2020, 53% of US B2B marketers consider in-person events and trade shows an effective channel for driving conversion! However, LinkedIn, Facebook, Twitter, and even Snap now offer much more comprehensive and precise toolkits.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

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Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

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tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

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How to Create an Infographic From Start to Finish in 5 Steps

KoMarketing Associates

CMI data shows us that B2B marketers use an average of eight different content marketing tactics as a part of their overall content strategies, and 58 percent of them regularly use infographics. This way, when the infographic is promoted at a trade show or on social media, your audience will be exposed to your brand in a creative way.

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

But, Twitter still gives you the time to have one-on-one conversations, share your own thought leadership, and connect directly with speakers who are probably online during their recorded sessions. What will they do in the virtual scenario that presents itself in 2020? This year, we are extremely bearish on virtual conferences.

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Think Like a Virus: B2B Marketing Strategy in the WFH World

Martech Advisor

This is a wake-up call for marketers, since, according to Demand Gen Report’s survey in January 2020, 53% of US B2B marketers consider in-person events and trade shows an effective channel for driving conversion! However, LinkedIn, Facebook, Twitter, and even Snap now offer much more comprehensive and precise toolkits.