B2B Marketing Traction

SEPTEMBER 27, 2011

But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? If someone at your company is a prolific speaker, take their most popular presentation and create a whitepaper or an article from the same content. The answer is re-purposing. Repurpose the same content into a video.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

JANUARY 15, 2013

So how do you make sure your information is presented well on mobile devices? Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live).

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

OCTOBER 20, 2010

I’ve been doing a presentation called “Leverage Technology for Marketing Success” for about the past ten years. My presentations on social media are intended to help people manage their time investment in social media so they see a way to participate and get results. No, no, no!

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

MAY 1, 2015

I just heard in a presentation by Business Development Consultant Brad Grob that trusted advisors who challenge their clients perform better than advisors who merely deliver their product and maintain the relationship.). They should provide new insights which, if they are actionable, can transform your marketing and possibly your business.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 16, 2014

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. By telling the world how your company gives back through charitable donations or volunteerism. People buy based on their emotions.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

AUGUST 17, 2011

Having all the information on one page makes this analysis easy to digest and share with others – one of my clients included it in her presentation to investors because it so well presented exactly where the company was at and what it was doing to move forward.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 14, 2013

Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. (I Instead of sending valuable, helpful content, they are spamming their customers and prospects.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

OCTOBER 15, 2010

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

JANUARY 6, 2014

84 Speaking visually , in which instead of manuals and presentations, we use more images and fewer words to provide information. #87 . #64 Needle free vaccine using dissolvable patches, non-needle “jet” transmission of liquid medicine, dry vaccines. #84

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

MAY 8, 2013

While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. Google came out with a new concept about how consumers buy things: the Zero Moment of Truth. What is ZMOT? Recommendations from others is essentially what the ZMOT is.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

JANUARY 16, 2012

Don’t include your past, present and future including who you were, who you want to be, your product or company’s entire history, every product detail or specification, where you got your degrees, what awards you’ve received, what associations you belong to, where you were born, etc. Been there done that!

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

JANUARY 14, 2014

Make sure your posts have photos or images at the top and present a topic in some amount of detail. Recent Google algorithm changes focus on the depth of information your site has. If you hired someone to quickly populate a blog with fluffy, “light” posts, this will hurt you.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

MARCH 30, 2012

From my marketing soapbox - twelve years ago I did a very popular presentation that was much in demand, called “No One is Searching for ‘Home’ on the Internet.” If you want help figuring out how to better use LinkedIn, we offer LinkedIn workshops, one-on-one training and LinkedIn profile writing and optimization.

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

B2B Marketing Traction

FEBRUARY 28, 2013

Unfortunately, at present, few managers reach this level. They regularly apply prevailing ethical norms and laws and also have moral imagination – the ability to imagine the effects and ramifications of certain marketing actions. CMOs – what type of marketer are you? What were you before / what do you strive to be?

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

JANUARY 17, 2013

One, either the owner of the business or an influential champion within the company has to understand the opportunities social media presents. My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

SEPTEMBER 21, 2012

It’s not uncommon for an outsource marketing resource to execute marketing for a startup, including website creation, social media marketing, creating presentations for investors, writing and distributing press releases and generating leads. Execute marketing according to the tactical plan.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

MAY 24, 2013

In our early presentations about social media, marketing and social media consultants focused a lot on how the average marketer could manage to have a presence on social media – in addition to everything else they were doing. Are you turning off your buyers before they buy?

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

MAY 31, 2012

” Ernst goes on to say that thought leadership marketing presents a strong point of view in an industry. Buyers want to do business with firms that share their outlook on the world and have philosophies on solving key problems that align with their own. Yet so many marketers only talk about their features and benefits.”

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

NOVEMBER 14, 2012

If you agree with all the skills presented, click on the yellow button. You can only endorse your connections. To endorse someone, go to their profile. You will probably see a message at the top that looks like the image below. If you only agree with one or two of the skills, endorse them individually.

Linkedin 100

Linkedin B2B Marketing Ideal Customer Profiles Opinions 100

B2B Marketing Traction

JANUARY 20, 2012

Now is the time to write articles, start blogging, create video, write whitepapers and eBooks, post slideshows and presentations. Online content is more important than ever in getting found on the Internet. Not only should you write and post them, but you should share them and get your contacts buzzing about them. Google loves that.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

MARCH 11, 2011

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. In the workshop Tom mentioned that the number of inside sales people hires in recent years exceeded the number of external sales people.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

MARCH 11, 2011

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. In the workshop Tom mentioned that the number of inside sales people hires in recent years exceeded the number of external sales people.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

AUGUST 29, 2011

Uncertain economic times present an excellent vowel-buying opportunity. ” So, U.S. companies, what do you say?

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

DECEMBER 7, 2012

When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information. If there is a QR code on the For Sale sign, you can scan it and see the listing details, including price.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

DECEMBER 13, 2011

At a recent presentation I gave on social media, one of the attendees commented that he had just cancelled his Twitter account, because he didn’t understand the value of that social media platform account or how to use it. How do I do it efficiently?

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

JANUARY 16, 2014

In an organization that has existed for a long time, the need for change can present a challenge to the CMO. All of this means that marketing must change. I wondered which skill to put in the center of this CMO skill diagram.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

AUGUST 4, 2011

presents expense totals and timelines on one page (attainable, realistic?), and includes due dates (timely?). Will the activity take too much time, so that the business needs to look at other alternatives to achieving objectives? My one-page Excel marketing plan has a SMART design. It has a place for task details (specifics?),

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 21, 2010

I think that there is or will be a backlash against webinars and virtual presentations and a move to more quality face-to-face meetings. That’s more work for the exhibitors and the show companies, and less work for the buyer. It’s another sign that the buyer, not the seller, is in control.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

I think that there is or will be a backlash against webinars and virtual presentations and a move to more quality face-to-face meetings. That’s more work for the exhibitors and the show companies, and less work for the buyer. It’s another sign that the buyer, not the seller, is in control.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

APRIL 2, 2012

Re-purpose content – use your books, whitepapers, popular presentations, user guides, articles, videos and other content and re-write it (re-purpose it) into your blog posts. There are some things you can do to be more efficient with your time spent on blogging. Here are a few ideas: 1.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

MARCH 27, 2012

A blog can be the impetus to create marketing content that can be re-purposed into videos, presentations, eBooks, whitepapers and more. They are a very cost-effective way to communicate your marketing messages. Increase content creation for your company. Today shareable content is king. Improve performance on search engine results.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

DECEMBER 12, 2014

Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. A good marketing consultant delivers solutions, implementation and results. But sometimes we have to deliver some not-so-pleasant news to clients. Your baby’s ugly.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

MARCH 13, 2012

Sales conversations and presentations – your salespeople are the front line to customer needs and wants. Here is a list of possible blog topic sources: Customer service conversations – what questions are you answering on a regular basis? What if you could simply send a link to the blog post that provides the answer to a question?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

NOVEMBER 18, 2009

Under its CMO for Hire Services, New Incite provides the following: Client CMO Representation for Key Alliances, Presentations and Events. Small businesses that need marketing assistance but don’t need a full-time CMO. B2B Inbound Marketing System Design. B2B Marketing Research and Analysis. B2B Marketing Plans. B2B Marketing Execution.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

OCTOBER 26, 2012

In a nut-shell, when shoppers were presented with many samples, they bought little. The example that was referenced at the time was Southwest Airlines home page, which had three buttons: 1.) Book a Flight, 2.) Check-in, and 3.) Arrival Times. There is a well-known jam study that illustrates this point.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

MAY 4, 2010

It is now an entire, global institution offering consulting, training and presentations on the topic. Blue Ocean Strategy first emerged as a book written by W. Chan Kim and Renée Mauborgne and published by Harvard Business Press in 2005.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy B2B Marketing B2B 100