markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He writes, "I dont have to spend my day with my head buried in Salesforce.com. " Here is his original concept. Bloggers over-hype RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Customer Experience Matrix

DECEMBER 20, 2012

The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Okay, now we can talk about Salesforce.com. Wouldn’t that be nice?

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

APRIL 10, 2014

Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. I wasn’t at the conference but Marketo briefed me on their plans.)

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

SEPTEMBER 7, 2016

Similarly, marketers up that time worked with the same data – audience counts and customer lists – they had since Ben Franklin and before. It was only in the 1960’s, when mailing lists were computerized, that new technologies begin to make more data available and marketers get new tools to work with it.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Webbiquity

MARCH 12, 2019

Funding rounds: We have primarily been internally funded by our team and a small group of investors including Gary Flake (former CTO at Salesforce.com), Brian Cohen (former CMO at Farmers Insurance), and Gary Rubens (founder of ATG Stores). We also have worked with Chicago-base Ringleader Ventures. I’m personally not a fan.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Customer Experience Matrix

MAY 5, 2016

Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along. None of that matters, according to Engagio ’s Jon Miller, because ABM is dead. Let’s look a little closer.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Service Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 24, 2016

Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations. It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Biznology

JUNE 6, 2018

You can remarket ads more intelligently based on specific interests or positions in the sales funnel. – Allow agents to tag and segment prospects based on interest or funnel position. According to Salesforce.com , 92% of customer interactions happen on the phone. Your emails are more relevant. The Disconnect.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Customer Experience Matrix

NOVEMBER 5, 2009

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Markempa

MAY 24, 2021

I don’t mean that all other brands are passive because they do a lot of work, but the implication is that companies carry reputations, and they want to carry a good reputation. Then brands moved into trying to define the company’s positioning, but not social positioning. So, her brand was active. Anyone else?

Activities 76

Activities Brand Identity Branding Planning 76

ANNUITAS

JUNE 18, 2012

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Zoominfo

NOVEMBER 22, 2019

Understanding your account’s position in the customer journey can help craft your strategy. Who works there, what do they do, and who do they report to? In addition to the customer journey, you’ll still need more information about these accounts, contacts, and personas. How big are these companies?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Rev

JUNE 14, 2019

In a post on the D&B website sharing this news, Lattice is positioned as a ‘ leading AI-powered customer data platform, enabling B2B organizations to scale their account-based marketing and sales programs across every channel.’. Stick with what works. Oh, hells yes. But what does this mean, really? Too many cooks in the kitchen.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Adobe Experience Cloud Blog

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. This is the future, and it’s why we are proud to be the leading independent marketing software company today working with ALL leading CRM solutions, including salesforce.com, Microsoft Dynamics, SAP, Oracle, Netsuite, and SugarCRM.

Acquisitions 48

Acquisitions Enterprise Management Salesforce.com Work Management 48

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. Join me at next week’s Webinar for a roadmap to making this happen.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

ViewPoint

FEBRUARY 23, 2018

Over the past two decades we’ve worked hard to crack the code on this. One dictionary defines agile as “relating to a method of project management … characterized by the division of tasks into short phases of work and frequent reassessment and adaptation of plans.”. Nice makes for a great working environment.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

DiscoverOrg

AUGUST 14, 2018

(This is the easy part; if everyone is a Chief Revenue Officer, your work will be easy.) At Digital Reach , we usually work with three, and break them down by authority/role, but you can break out different personas in any combination you like: Executive – the decision-maker whose primary interest is revenue and growth.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

(This is the easy part; if everyone is a Chief Revenue Officer, your work will be easy.) At Digital Reach , we usually work with three, and break them down by authority/role, but you can break out different personas in any combination you like: Executive – the decision-maker whose primary interest is revenue and growth.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

The ROI Guy

MARCH 28, 2018

So what should you look for to tell if the program is working and your launch is a success? Anything north of 50% means they are aware and following your lead, but short of 100% access means you have work to do in order to get everyone aware and registered. You’ve launched your interactive ROI / TCO Tool to your sales team.

ROI 45

ROI Tools Sales Qualified Leads Validation 45

Vidyard

JULY 21, 2014

. “Vidyard recognizes the importance of integrating video marketing with the CRM and marketing automation tools that organizations already rely on for their everyday work,” said Clare Price, Vice President of Research at Demand Metric.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Vidyard

JULY 21, 2014

. “Vidyard recognizes the importance of integrating video marketing with the CRM and marketing automation tools that organizations already rely on for their everyday work,” said Clare Price, Vice President of Research at Demand Metric.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Valasys

MAY 22, 2019

According to a study by Salesforce.com, CRM can improve customer retention by up to 27%. An organization where sales & marketing teams work in alignment witnesses higher sales conversions. According to a report by Salesforce, 75% of the customers spend more money on a company because of positive customer experience.

B2B Sales 53

B2B Sales Top of Funnel CRM Work Management 53

LeanData

MARCH 25, 2014

Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives. Dan has an extensive background in branding, strategic positioning, digital & social marketing, product marketing, and demand generation for emerging software companies.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives. Dan has an extensive background in branding, strategic positioning, digital & social marketing, product marketing, and demand generation for emerging software companies.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 13, 2014

There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less. Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Content Standard

SEPTEMBER 29, 2014

Eventually, it will come time for you to measure content performance and show return on investment (ROI) for your work. While it seems counterintuitive to prove ROI by investing more in creative work, it’s the best place to start. Most brands today include content strategy and creation in their overall marketing budgets.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Smashmouth Marketing

JUNE 25, 2009

Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Does it work? I’d say that’s proof positive the system works. and then once I did a 15 page session, my phone rang and there he was.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Does it work? I’d say that’s proof positive the system works. and then once I did a 15 page session, my phone rang and there he was.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Does it work? I’d say that’s proof positive the system works. and then once I did a 15 page session, my phone rang and there he was.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

LeadSloth

OCTOBER 16, 2009

Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. Sales Force Automation software (primarily Salesforce.com). But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Anything Goes Marketing

OCTOBER 8, 2007

I'm still working on the 2 runs per week but I'm getting there. When I do go for a run I see the positive results - great motivation to keep on exercising. With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Marketing Insider Group

DECEMBER 7, 2020

This works even when the funnel is inverted (ABM). All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere. salesforce.com. Authority Score. Paid Costs.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279