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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Salesforce.com. From the group introduction: Salesforce.com. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. Salesforce app ecosystem. Future trends. Data Science. Highly Selective.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Salesforce.com announces Chatter, social computing for enterprise companies. Social media use soars among b-to-b marketers. A Belkin employee is caught using Amazon's crowdsourcing service, Mechanical Turk, to generate positive online reviews. Few b-to-b firms are signing up for Super Bowl XLIII advertising.

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Content is King in B2B Marketing, but Customers are the Power Behind the Throne

MLT Creative

Every touch point with a customer, even prior to any transactions, is an opportunity to make a positive impression. ” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Some companies we work with have created customized programs for this purpose.

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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. The engine works like this: Social Media + Search-Engine Optimization + Blog + Call-to-Actions + Conversion and Lead Generation = Inbound Marketing. The fuel for this engine is content.

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How to Calculate Social Marketing ROI

Paul Gillin

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. In this chapter, we’ll suggest some approaches. Defining ROI.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. So to attain a position in this world of websites, you need to have a well optimized website. Salesforce.com (26). Web users spent an average of 4.6 Customer (302).