Webbiquity

FEBRUARY 10, 2022

Although comprehensive customer experience platforms that can initiate chats with new website visitors improve engagement, only 13% of sites use a proactive strategy, starting the conversation before the visitors asks for help. How to Use One Live Chat for Different Channels. and track your platform’s analytics.

Conversion 267

Conversion Marketing Websites Work Management Marketing Management 267

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways. For senior living communities, this means the opportunity to truly showcase what makes your community stand out.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. A final, sometimes overlooked element, is your webinar technology platform. Videos can be streamed in HD with no delay through Facebook Live, Periscope, or YouTube Live. WebinarJam.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

AUGUST 17, 2020

You can place brand content and ads from your exhibitors and sponsors in strategic locations for the audience to see on your virtual platform or mobile event app. Event’s Homepage Logo or Banner Placement: Feature the sponsors’ logo or banner on the homepage or login page of your virtual event platform or mobile event app.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Marketing Insider Group

JULY 15, 2020

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. They have also been able to retain and engage their audiences through the use of virtual platforms. More People Can Be Attracted to Attend Live.

Sales Qualified Leads 319

Sales Qualified Leads Budget Programs Conference Marketing Budget 319

Marketing Insider Group

DECEMBER 28, 2020

It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. Given how volatile the platform has become, it’s understandable if you’re reconsidering how you use X for your B2B marketing initiatives. Unfortunately, there’s no one-size-fits-all answer.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Add another level of engagement by taking live questions from fans. Upwards of 80% of leads come from LinkedIn, meaning that all other social platformed combined provide 20% of leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. But where do you start with building a chatbot?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Anyword

APRIL 15, 2024

Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels. Seamless Integration for Real-Time Data Our analytics tool is designed to sync automatically with your live data, ensuring that all insights are up-to-date and immediately actionable.

Analytics 85

Analytics Paid Search Agency Aggregators Efficiency 85

SmartBrief - Marketing

FEBRUARY 27, 2024

Live expert demonstrations combined with digital enhancements like animations, videos and in-depth how-to guides can transform a simple product showcase into an immersive learning experience. Over 8 million viewers watched this live on YouTube, setting a record for the highest concurrent viewership on the platform at the time.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. The iSpot partnership allows B2B marketers to measure campaign effectiveness across platforms, including on linear and CTV. Live Event Ads. Driving results. Get MarTech! In your inbox.

Linkedin 81

Linkedin Paid Search Agency Ads Campaigns 81

Convince & Convert

DECEMBER 15, 2023

While this approach can be done via podcasts, webinars, and pre-recorded videos, Agorapulse went full-force into a realm that makes other marketers quiver: putting their C-suite on live-stream video! According to Wyzowl , live video is still an underrated marketing tool, with only 36% of marketers creating live streams for social media.

Rules 151

Rules Planning Brand Identity Branding 151

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. The company also enhanced Marketo and Workfront integration with a quick way to implement Review and Approval workflows between the two platforms. View Dialogues, Conversational Flows, or both.

Marketo 119

Marketo Enterprise Management Template Sales Qualified Leads 119

Martech

JANUARY 24, 2024

And then there are the opportunities for StreamAlive live and in-person. You can get people to scan a QR code in a live situation and have the audience share their feedback.” These were mostly on Zoom, a couple were on Google Meet; 56 live sessions that happened over a compressed six week period.

Webinar Metrics 110

Webinar Metrics Conference Aggregators Communities 110

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool. Live audio-only conversations. Scheduled posts.

Linkedin 115

Linkedin Features B2B Marketing B2B 115

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Webinars provide a platform for real-time interaction between your brand and its audience. It’s an ideal platform to introduce your brand’s offering to prospective customers. A webinar is a virtual seminar.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Contently

APRIL 27, 2023

Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Not sure where to start when choosing a content creation platform? These reviews, left by businesses within your industry, provide intel on platforms already tested by content marketing teams.

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Martech

SEPTEMBER 20, 2023

Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint.

Webinar Metrics 116

Webinar Metrics Email Marketing Analytics Campaigns 116

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Live streaming. Microblogging platforms. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Live streaming apps. What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

Salesforce Marketing Cloud

APRIL 24, 2024

Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. The actual mechanism differs from platform to platform and is different whether you are accessing data from the CDP into the data warehouse or vice versa. They don’t have to.

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

Martech

AUGUST 15, 2023

Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. VideoAmp joins Set-Top Box and smart TV data, along with other data inputs, to measure audiences across platforms.

Paid Search Agency 97

Paid Search Agency Broadcasting Impressions Demographics 97

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. They’re tired of all the options and just want to make a decision so they can move on with their lives. Footnotes: Reddit Custom Survey, U.S.,

Research 145

Research Loyalty Case Studies Communities 145

Oktopost

APRIL 26, 2024

We live in an age where promoting our services online is essential. The right social media management platform can help law firms leverage social media to boost brand awareness and bring in new clients, while protecting their reputation and integrity. Why should social media management for law firms be on your immediate to-do list?

Social Media 62

Social Media Work Management Marketing Management Media 62

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. Now you can publish webinar recordings for those who didn’t attend the live event, creating on-demand webinars. Why we care. The more insight the better!

Webinar Metrics 107

Webinar Metrics Demand Marketo API 107

Top Rank Marketing

FEBRUARY 12, 2024

Driving organic reach and engagement on these competitive platforms is a perpetual challenge for brands. Sprout Social found that half of all marketers consider elevated engagement rates on social platforms as the most valuable opportunity through influencer marketing.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. Dig deeper: Why marketers should care about consumer privacy With more jobs and daily tasks requiring everyday people to upload and share private information online, data is a driving force in our modern lives. The solution to this data conundrum? More technology.

Privacy 117

Privacy Ad Building Work Management Marketing Management 117

Martech

FEBRUARY 6, 2024

Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives. The viral nature of TikTok makes the platform attractive to creators and brands alike, especially for the critical 18-55 demographic, said La Vecchia.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 115

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Universal Data Activation integrations are available for Adobe Experience Platform, Braze and Twilio Segment. Integrations. Why we care.

Activities 127

Activities Advertising Channels Personalization Marketing AI 127

Top Rank Marketing

JANUARY 31, 2024

Today’s platforms offer a multimedia-rich ecosystem, ultimately shaping modern digital culture and commerce. Customer behavior has grown in tandem with these platforms as users vote with their views and clicks. Features like one-click reordering, quick customer support, and easily navigable platforms can make or break a deal.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

Martech

NOVEMBER 27, 2023

Wambach pointed out that when women soccer players finish their careers they do so with no retirement plan and little to live on — which is the exact opposite of the conditions for male players. Funds from HubSpot, designated by the club as a “Founding Partner” and exclusive customer platform, will be going to the Player 22 Fund.

Hubspot 110

Hubspot Advertising Agencies Terms and Conditions CRM 110

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Like other social media platforms, TikTok became an excellent channel for businesses to drive sales and for creators to earn money by making fun and creative content. Can You Earn Money on TikTok?

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Martech

NOVEMBER 10, 2022

Over the last year, many brands have pivoted to emerging Web3 platforms. A large swath of younger Gen Z consumers flock first to these platforms and build strong communities around them. So that’s why this new designation, Web3, is used by marketers — to distinguish from legacy Web2 social platforms like Facebook and Instagram.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Content Communities 117

Launch Marketing

NOVEMBER 15, 2023

The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms. Despite its recognized importance, video remains underutilized across various major social media platforms. times more engaging than long-form videos.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Martech

MAY 2, 2023

This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones. Why we care.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 117

Bannersnack

APRIL 4, 2024

5 minutes read We live in a world where we have plenty of opportunities to connect with customers on their device of choice, or different platforms and in many ways. But all these opportunities are doubled by the same amount of responsibility.

Design 52

Design Ads Validation Creativity 52

Martech

MARCH 14, 2024

A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying out, but I disagree and the point was driven home to me rather forcefully not long ago by a letter I received which said: ‘Darling, I love you and I cannot live without you.

Marketing AI 119

Marketing AI Enterprise Management eCommerce User-Generated Content 119