Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Convince & Convert

FEBRUARY 9, 2024

Ultimately, you want to augment your human intelligence resources, not replace them. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. Conversational Marketing Conversational toolsets are set up perfectly for AI augmentation.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now. Create intelligent campaigns. Automatic campaign optimization. Lead and account scoring/prioritization.

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Marketing Insider Group

SEPTEMBER 12, 2023

So, if you want to keep up with the competition and continue to thrive in the digital space , the key is understanding this: It’s not about handing the reins over to artificial intelligence, but rather knowing how to collaborate with it. As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

SEPTEMBER 20, 2023

Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. Types of AI every marketer should know are: machine learning, generative AI, natural language processing, conversational AI, and programmatic advertising. That’s what we’ll cover in this article.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. In this article Overview What to Look for in an AI Platform How is AI helping in B2B marketing? Applications Conclusion [ps2id id=’aiplatform’ target=”/]What to Look for in an AI Platform?

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

FEBRUARY 13, 2024

The influencer marketing platform Influential measured positive sentiment for the Super Bowl’s participating brands and celebrities and found that the most positive vibes came from Oreo’s “Twist on it” ad. Image: Influential Market Intelligence. B2B brands like Salesforce also listen closely to social media.) How has it been for you?

Digital Asset Management 133

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 133

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

There was no shortage of things to do and learn at the largest and most magical artificial intelligence (AI) event ever at Dreamforce. Einstein 1 Platform — A trusted AI platform for customer companies, Einstein 1 Platform is driving productivity and trusted customer experiences powered by Data + AI + CRM.

CRM 122

CRM Ethics Communities Automation 122

Top Rank Marketing

JANUARY 31, 2024

Today’s platforms offer a multimedia-rich ecosystem, ultimately shaping modern digital culture and commerce. Customer behavior has grown in tandem with these platforms as users vote with their views and clicks. Features like one-click reordering, quick customer support, and easily navigable platforms can make or break a deal.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Social media platforms like Meta are, of course, rich in data. Meta saw 16.6%

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Contentful’s Composable Content Platform’s Scale is an AI content generator feature.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. Salsify PXM OpenAI Accelerator is part of the company’s commerce experience platform.

Marketing AI 110

Marketing AI Paid Search Agency Training Search Engine Marketing 110

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Benefits of artificial intelligence in B2B marketing. Components of artificial intelligence.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Martech

AUGUST 9, 2022

Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call agents and customers. Read next: Invoca unveils no-code integrations. What it does.

Marketing Management 112

Marketing Management Ad Exchange Paid Search Agency Touchpoints 112

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing.

Marketing AI 104

Marketing AI Optimization Conversion Enterprise Management 104

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. NER is essential to all types of data analysis for intelligence gathering.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Unbounce

OCTOBER 14, 2021

It’s time you run your marketing through conversion intelligence. That same effortlessness describes conversion intelligence —a new approach to marketing where you partner with AI to create those dazzling marketing campaigns you’ve always wanted. The three-step conversion intelligence loop: Here’s how it works.

Planning 132

Planning Landing Pages Paid Search Agency Small Business Marketing 132

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Web solutions.

Godaddy 103

Godaddy Planning Paid Search Agency Zoominfo 103

Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. Need to know how to set up form conversion tracking in Google Tag Manager? Artificial intelligence is the next technological innovation that will fundamentally shift marketing approaches. Marketers everywhere are obsessing over the newly discovered power of AI.

Marketing AI 145

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 145

Martech

DECEMBER 26, 2023

Dig deeper: Salesforce updates Einstein 1 Platform with unified business data Translating in-person experiences virtually Whether using improved AI-powered chatbots, or delivering more informed experiences fueled by customer data, brands will provide more quality customer interactions traditionally associated with high-end retail. “A

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

Marketing AI 101

Marketing AI SMS User-Generated Content Customer Surveys 101

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Artificial Intelligence refers to the simulation of human cognitive functions by machines. Why this surge? What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Albacross

NOVEMBER 13, 2023

This strategic alliance will see Bombora’s comprehensive third-party intent data integrated within the Albacross platform, marking a first-of-its-kind collaboration in Europe. Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Martech

NOVEMBER 28, 2023

It also leads to higher engagement and conversion rates. Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. This increases ad campaign efficiency by eliminating wasted impressions.

Marketing AI 105

Marketing AI Advertisements Advertising Trends 105

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Martech

NOVEMBER 30, 2023

Anyway, here’s this week’s latest AI-powered martech releases, integrations and upgrades: CivicScience ’s Sage AI is designed to address trust issues surrounding artificial intelligence. Synthetic Acumen’s ResearchGOAT is a generative AI platform designed for in-depth qualitative customer and market research.

Marketing AI 108

Marketing AI Marketing Management User-Generated Content Amazon 108

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. MarTech platform providers took a bet that marketers would be some of the earliest and most active adopters of AI in the enterprise. But it’s a new year.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Martech

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Marketers are using a growing number of different platforms in their tech stack to advertise, engage customers, deliver better experiences and ultimately get people to convert. But it’s not only about connecting the data.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Bizongo’s Artwork Flow has a new creative automation and proofing solution powered by artificial intelligence. Get MarTech! In your inbox. See terms.

Digital Asset Management 115

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 115

Valasys

APRIL 25, 2024

The Rise of Artificial Intelligence Artificial intelligence is not limited to sci-fi movies anymore. With artificial intelligence, it only takes a few seconds to get everything you need to know, such as the user’s buying behavior and preferences, by scrolling through the answer questions and searches. Wait, there is more.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

InsightSquared

SEPTEMBER 21, 2020

The InsightSquared (IS2) Revenue Intelligence Platform was architected from the ground up for scale, security and speed. Profile of Conversations for winning deals by keywords, competitors, value props, etc. Six Integrated Solutions in One Revenue Intelligence Platform. BOSTON — SEPT. BOSTON — SEPT.

Conversion 156

Conversion Forecasting Top of Funnel Digital Marketing Funnels 156

Martech

OCTOBER 19, 2023

marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share.

Marketing AI 119

Marketing AI Paid Search Agency Aggregators Forecasting 119

Martech

MARCH 7, 2023

Social media platforms are an important arena for consumers to talk about brands that affect their lives. Dig deeper: Social media marketing guide for brands Defining social media intelligence First, Haleon had to define social media intelligence. and North America social intelligence lead for Haleon, at The MarTech Conference.

Social Media 93

Social Media Media Marketing Management Conference 93

Convince & Convert

APRIL 25, 2024

When NetLine introduced INTENTIVE last summer, we instantly had unrivaled visibility into a platform providing real-time, buyer-level intent data, capturing billions of intent-rich data points to discern genuine purchase readiness among B2B buyers. So what did we learn from this? Without such an approach…you’re asking for trouble.

B2B 105

B2B Case Study Case Studies Content 105

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. For example, you could announce a new product launch through your email newsletter, share the product’s features in-depth in your blog post, and promote it via social media platforms.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Where are companies using AI the most?

Marketing AI 122

Marketing AI Work Management Marketing Management Automation 122

SmartBug Media

JANUARY 23, 2023

As we know, having too many questions on a form field can decrease lead conversions, so you shouldn’t ask for all of the information you want at once. The image below displays progressive profiling on the HubSpot platform. For example, you probably wouldn’t ask for a phone number on a form for a how-to guide.

Profiling 98

Profiling Marketing Automation Services Buying Cycle Sales Qualified Leads 98