Valasys

JULY 16, 2021

According to a study on the latest trends in e-commerce, this sector has witnessed a 279% growth in sales volume worldwide, & is expected to yield nearly 4.5 – Social engineering like phishing and so on. Phishing and Spear attacks come under this category. trillion dollars in 2021. – Information interception.

Phishing 52

Phishing Digital Asset Management Enterprise Management Work Management 52

Martech

AUGUST 31, 2022

As with the Cardly example, this mistake isn’t enough to turn me off the brand or wonder if it were a phishing or spear phishing attempt. Further, 70% of marketers who used the advanced personalization that is part of helpful marketing saw their campaigns earn an average of 200% ROI, according to a 2020 study by KoMarketing.

Personalization 104

Personalization Phishing Work Management Customer Satisfaction 104

Champion Communications

SEPTEMBER 14, 2021

Then, in January 2020, the news broke that Jeff Bezos’ 2018 phone hack was triggered by a phishing attack via a WhatsApp message from the crown prince of Saudi Arabia. Read the entire case study here: MOBILEIRON: TROUBLE AT THE TOP . The post Do your prospects recognise the value of your solutions?

Enterprise Management 62

Enterprise Management Lead Ranking Marketing Management Lead Scoring 62

Champion Communications

MARCH 11, 2021

26% of respondents to Aptum’s latest Cloud Impact Study view lack of skills to be a barrier to cloud transformation. Why phishing and ransomware should be at the top of your c-suite’s security concerns . Introducing February’s Cloud Security Champion .

Privacy 62

Privacy Phishing Work Management Barriers 62

SendX

FEBRUARY 26, 2021

So, why did only 2% of the 7 billion emails analyzed in the 2017 study use personalization? A 2014 study by BIA Kelsey showed that around 61% of American small businesses earn more than half of their annual revenues from repeat customers. Personalization goes way beyond just putting someone’s name in the subject line or greeting.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Aberdeen

FEBRUARY 17, 2023

The Effects of Security Failures and Their Causes As an analyst, Brink studies the effects of security failures and their causes. Brink notes that the industry still has a measurement problem with respect to the cost of a data breach, as the “cost of a data breach” study is not very helpful beyond click-bait for B2B marketing.

Allocation 40

Allocation Organization Phishing Video Marketing 40

Webbiquity

SEPTEMBER 27, 2019

According to industry studies, the “best” time to send any email varies by industry, target audience, time of year, and other factors. Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. Next, evaluate the timing of execution of your email campaign. Deliverability.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Televerde

DECEMBER 13, 2021

A total of 86% of respondents in the Deloitte study indicated that their productivity expectations with RPA technology were met or exceeded. An RPA system can help reduce the threat of these attacks and other security issues, such as phishing scams and data breaches. A Deloitte report expects near-universal adoption of RPA by 2023.

Marketing Automation Services 52

Marketing Automation Services Service Phishing Automation 52

Heinz Marketing

APRIL 27, 2023

It has the potential to increase brand recognition, trust, and engagement and can help prevent phishing attacks by verifying the authenticity of the sender’s domain. Check back next month for a case study on how we at Heinz Marketing optimized our own email marketing with these suggestions.

Deliverability 107

Deliverability Optimization CAN-SPAM Domain 107

The Lead Agency

AUGUST 25, 2020

Why Privacy Is So Important When customer information is stored online, it is vulnerable to falling into the wrong hands and being misused for fraud, such as phishing scams and identity theft. It is also vital for businesses to ensure they are doing all they can to protect the customer data that they are collecting, storing and using.

Privacy 98

Privacy Privacy Policies Phishing Paid Search Agency 98

Salesforce Marketing Cloud

FEBRUARY 20, 2024

There are roughly 4 million cybersecurity professionals needed globally, according to a 2023 ISC2 Cybersecurity Workforce Study. The rise of AI has only made the need for cybersecurity more pressing. Job prospects in cybersecurity are strong and there’s an average salary of $106,810 per year. What is cybersecurity?

Resource Management 52

Resource Management Work Management Allocation Ethics 52

DotDigital

AUGUST 17, 2021

M³AAWG, an industry body group on senders and receivers conducted a study in 2007 and considers approximately 85% of given email traffic is most likely spam. the destination domain is not regionally/globally recognized by a typical recipient)- best to remove them, as filters may think of it as a phishing attempt.

CAN-SPAM 59

CAN-SPAM Deliverability Phishing Guidelines 59

RebelMouse

AUGUST 2, 2023

AI Chatbot Misuse: Misusing AI chatbots to engage in phishing attacks, scamming users, or impersonating legitimate services to deceive people can quickly land you in hot water. It's crucial to use AI ethically and adequately to avoid any penalties.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Biznology

JANUARY 7, 2019

This finding was reinforced by JEM’s 2018 State of Digital Risk Management study. Make sure to include instruction on how hacks like email phishing attacks happen, password best practices, etc. One of our survey respondents commented, “You must have the C-suite on board. to best protect accounts.

Digital Asset Management 99

Digital Asset Management Tips Marketing Management Privacy Policies 99

DealSignal

MAY 22, 2024

Additionally, domains should be properly configured with authentication protocols such as SPF, DKIM, and DMARC to enhance deliverability and protect against spoofing and phishing attacks.

Outreach 52

Outreach Allocation Peer-to-peer Marketing & Strategy 52

Madison Logic

OCTOBER 26, 2023

Fintech solutions are increasingly vulnerable to cyberattacks such as data breaches, ransomware attacks, and phishing attempts. However, you should still keep an eye on companies in the Asia-Pacific (APAC) region, which show an 85% YoY increase in fintech research despite a 52% decrease in targeting for fintech-related content and messaging.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech Advisor

DECEMBER 13, 2019

A recent study by PwC shows that more than 90% of consumers feel that companies must be more proactive about data protection. The software also helps protect your Wi-Fi from phishing and attacks. In such a scenario, data is collected directly from users and the business maintains full disclosure of its usage.

Privacy 60

Privacy Privacy Policies Spyware Phishing 60

Integrated B2B

DECEMBER 7, 2018

A regular onslaught of phishing emails and fake news is pushing the standards for credibility even higher. Back in 2009, Usability.gov did a study on factors that impact website credibility – and typos are one of them. Consumers are understandably cautious and want to deal with trustworthy companies.

Phishing 40

Phishing Business High Quality Lead Impressions 40

Hubspot

DECEMBER 9, 2020

That kind of approach might start with something like this: "We find that retail outlets, like yours, tend to employ younger workers who are more prone to social engineering attacks like phishing. That's why Adamson, Dixon, and Toman say a solution sales rep “can be more of an annoyance than an asset.”.

Work Management 95

Work Management RFP Phishing Bundling 95

Belkins

MARCH 5, 2020

These smart classifiers are able to categorize all incoming spam, study their characteristics and general features. By using the data gathered from the most recent spam attacks, it creates and runs through various phishing/spam scenarios, calculates what tricks spammers would be inclined to use or how their behavior patterns will change.

Marketing AI 45

Marketing AI CAN-SPAM Phishing Classified Ads 45

Walker Sands

APRIL 8, 2021

Safe-Browsing – Safe-Browsing assesses whether a website contains malicious or deceptive content to ensure users can browse safely without malware or phishing attacks. According to a study published by Screaming Frog in August 2020, less than 15% of websites were optimized well enough to pass a Core Vitals assessment.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Websites Phishing 52

Martech Advisor

DECEMBER 11, 2019

Learn More: Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday. By consistently gathering data generating intelligent insights, and studying the implementation results, you can finetune your marketing plan for the most meaningful impacts. How to Understand Customer Values?

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Belkins

NOVEMBER 18, 2019

When studying your statistics, you must pay attention to the following data: Number of sent emails. This is a defense system that protects your recipients from phishing through your company domain. The email algorithms change regularly to adjust to the new phishing and cybersecurity threats and there will always be collateral damage.

CAN-SPAM 40

CAN-SPAM Phishing Domain Opt-out 40

SWZD

OCTOBER 7, 2019

In university he studied fine arts, printing, and sculpture, but also excelled in applied math, physics, chemistry, and the emerging field at the time of computer science. Case Study: Global Conglomerate. Case Study: Medical Device Company. Background and Career. Navigating a Highly Fragmented Market.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Budget Programs 48

Content Standard

OCTOBER 17, 2016

As The Next Web pointed out , Europe need look no further than New York City to find a case study of how free internet can go south in a major way: the city’s free internet kiosks have been plagued with reports of people using them to watch pornography. Not necessarily.

Internet Marketing 40

Internet Marketing Marketing Strategy Marketing & Strategy Planning 40

Envy

DECEMBER 22, 2021

Abnormal Security focuses on fighting the email security problem by offering protection from a wide range of attacks including phishing, malware, ransomware, social engineering, executive impersonation, supply chain compromise, internal account compromise, spam, and graymail. billion in financial losses yearly. BreachQuest.

Enterprise Management 118

Enterprise Management Startups Work Management Marketing Management 118

Act-On

NOVEMBER 7, 2023

Email deliverability is worth careful strategy and study if you don’t want other elements of your email strategy to suffer. We suspect that statistic has a lot to do with companies and employees becoming more savvy about increased hacking and phishing attacks around the web. Email Deliverability: What is it, anyway?

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Salesforce Marketing Cloud

DECEMBER 14, 2023

There are roughly 4 million cybersecurity professionals needed globally, according to a 2023 ISC2 Cybersecurity Workforce Study. The rise of AI has only made the need for cybersecurity more pressing. The cybersecurity workforce gap has grown. The list goes on of all the tasks that require a careful eye and detailed execution.

Work Management 105

Work Management Business Resource Management Allocation 105

Optinmonster

APRIL 11, 2024

Email Content The content of your emails can affect your email marketing deliverability in 2 ways: Email servers may flag your messages as spam if you use spammy words, excessive links, or other content that’s common such as phishing, spoofing, and unsolicited emails. ActiveCampaign also offers a dedicated verification tool.

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104

Zoominfo

OCTOBER 14, 2021

This is largely due to security services, such as Mimecast, that help protect against threats like phishing attacks by obscuring whether the intended addresses were valid. Some email domains appear to accept all incoming mail regardless of whether contacts are valid or not.

Zoominfo 100

Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

Hubspot

FEBRUARY 21, 2019

Studies show that, after a company data breach, many consumers take a break from shopping at that business — and some consumers quit altogether. Phishing Attack. Phishing Attack. A phishing attack is when hackers disguise their identity and intent through a seemingly legitimate download, link, or message. Malware Attack.

Enterprise Management 77

Enterprise Management Digital Asset Management Phishing Work Management 77

Walker Sands

DECEMBER 6, 2022

The MarCom Awards recognize creative marketing campaigns that produce excellent results, and we’re honored to receive three awards this year in the integrated marketing, research/study and Twitter engagement categories. Great Payments Disruption Campaign Elevates Entrust’s Profile in Payments Industry – Platinum Award, Research/Study.

Research 96

Research Social Marketing Phishing Planning 96

Sprout Social

APRIL 15, 2024

Or, an employee accidentally clicking on a phishing link in an email, leading to a data breach. A Gallup study found companies with crisis management teams in place tailored their response to the public health crisis depending on employees’ location. These are crises caused by someone or something within an organization.

Work Management 89

Work Management Marketing Management Planning Contingency Planning 89

Biznology

AUGUST 26, 2020

But I soon learned that biological infections, such as COVID-19 and digital infections such as phishing and ransomware have a great deal in common. It studies how malware affects a computer system’s behavior and prevents inevitable mutations from breaking through enterprise cyber-defenses. Digital Heuristics.

Phishing 104

Phishing Case Studies Terms and Conditions Contacts 104

Single Grain

OCTOBER 12, 2023

For a topic like phishing, a simple visual like a 2D animated video can help, while a 3D animated video is better suited for a medical device company because it allows them to illustrate the intricacies of how the device works. The video shows an animated girl studying with a cat sitting on the windowsill.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

ClearVoice

AUGUST 14, 2023

For example, individual users may need information on spotting a phishing attack or creating a strong password. In cybersecurity content marketing, storytelling can take the following forms: case studies and success stories, security breach narratives, and stories that showcase the human side of cybersecurity.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

nDash

OCTOBER 5, 2021

Email phishing, ransomware, cryptojacking, and social engineering cyber attack attempts are all on the rise. Get in touch with Rose for eBooks, case studies, white papers, articles, blog posts, micrographics, infographics, and even video scripts. She’s ready to tackle complex topics across whitepapers, blog posts, and social media.

Marketing Budget 52

Marketing Budget Marketing AI Budget Programs Phishing 52