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The CMO’s practical guide to personalization

Martech

Personalization is not just a marketing buzzword. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

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EU authorities ban Meta from using personal data for advertising

Martech

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. Get MarTech! In your inbox.

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State of Experiential Research Study Survey Terms & Conditions

AgencyEA

How to Enter: Limit one survey completion per person. Open to legal residents of the continental United States and Washington DC who as of 09/22/19 are 21 years of age or older. Sponsor: Agency EA LLC (“EA”). Participant […]

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Why and How to Send A Personalized Discount Email

SendX

Personalized email campaigns work much better than generic ones. What’s a personalized discount email. How to collect customer data for personalization. How to use the data in creating personalized email campaigns. But before jumping into details, let’s understand what exactly personalized discount emails are.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

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State of Experiential Research Study Survey Terms & Conditions

AgencyEA

How to Enter: Limit one survey completion per person. Open to legal residents of the continental United States and Washington DC who as of 10/24/19 are 21 years of age or older. Sponsor: agencyEA LLC (“EA”). Participant must […]

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Stop doing short-term digital campaigns

Biznology

But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. If this is your situation, the culprit is short-term campaigns. Short-term campaigns undercut any chance for this kind of digital success. How does this help?