Contently

NOVEMBER 14, 2019

They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. I recently spoke with the person behind the account: Chapin Clark , R/GA’s EVP and managing director of copywriting. That was the early days for Twitter.

Twitter 118

Twitter Advertising Agencies Paid Search Agency Best Practices 118

Hubspot

JUNE 13, 2019

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. Siemens suffers negative comments on Twitter with regard to environmental issues. Is it working?

Twitter 152

Twitter Marketing Strategy Marketing & Strategy Planning 152

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Buffer

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Intent 86

Intent Personalization Ad Building Brand Identity 86

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Marketing AI 69

Marketing AI B2B Marketing B2B Thought Leadership B2B 69

Webbiquity

NOVEMBER 9, 2021

Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression. News Release Boilerplate. Sometimes it will be used as a standalone statement, and at other times with one or more of your differentiating claims. Your Website Home Page (and Product Pages).

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. There are no Twitter graphics, usernames, or quotes called out until the ending credits. Once the video is released, you will want contributors to help future spread the message, video, etc. to their network as well.

Twitter 155

Twitter Case Study Case Studies Budget Programs 155

Martech

MAY 2, 2022

Users must have a paid Service Hub seat to receive calls on their personal devices. HubSpot Academy has released over five hours of content in their free Revenue Operations (RevOps) certification course. Additional notable releases. Admins with Sales or Service Hub Starter and above can now buy a U.S., Where to find it.

CMS Development 52

CMS Development Enterprise Management Multi-Touch Attribution Work Management 52

Convince & Convert

SEPTEMBER 26, 2013

Call it the ultimate teaser – cosmetics company NARS recently turned to Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection. To promote the exclusive Snapchat preview, the company spread the news via its @NARSissist Twitter and Instagram account. EST on September 24 th had access to the preview content.

Buzz 142

Buzz Paid Search Agency Social Media User-Generated Content 142

Sharpspring

JUNE 3, 2021

Then it’s time to start working on your personal brand: Why Personal Branding Matters. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Add a section listing the (e)books and whitepapers you release.

Personalization 129

Personalization SEO Brand Identity Branding 129

Webbiquity

FEBRUARY 21, 2023

We showcased the platform on Product Hunt; implemented SEO practices; prepared a press-release published in 59 media outlets. I believe that a person who never made a mistake has never tried anything new. Surround yourself with forceful personalities. We came up with an entire campaign that brought us first users.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Litmus

SEPTEMBER 12, 2023

We’re invested in using all the latest tools at our disposal to help you send better emails, and that’s what this month’s release is all about. So without further ado, let’s take a look at the latest email testing and personalization solutions from Litmus! Want to try out Email Guardian or our new Litmus Personalize options?

Marketing AI 90

Marketing AI Template Email Marketing Features 90

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Contently

SEPTEMBER 21, 2021

If the person running your Twitter doesn’t know how to speak Twitter, they’re unlikely to succeed. Trust their weird Twitter meme ideas. Eschew the press release, and focus on stories that illustrate your company’s larger initiatives. But if they are, don’t micro-manage them.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

SocialPilot

JANUARY 21, 2024

Issue a challenge: Wendy’s Wendy’s Twitter is legendary as a social media strategy, and it works wonders for their bottom line. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes. Wendy’s encouragement for one person to get 18 million shares brought more attention to their brand in quite a unique way.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Twitter remains the second-most popular network, used by 85% of B2B marketers. What the biggest missed opportunity is for B2B marketers?

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. Aside from ongoing feature releases, Meta is also working to build Threads into the fediverse. Meta has yet to announce when the Threads API will be released. The response to Threads was different.

API 93

API Ideal Customer Profiles Social Media Social Networks 93

Marketing Insider Group

NOVEMBER 15, 2021

As we move into 2022, digital marketing trends such as more widespread adoption of marketing automation , the massive shift to video marketing , and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down. My best advice for getting the most out of Twitter.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Champion Communications

MAY 16, 2023

In this year’s State of Journalism Report , Muck Rack partnered with 10 journalist organizations to survey 2,500+ journalists on everything from popular reporting mediums and in-person event coverage to the most effective PR pitching strategies. 78% of reporters find Twitter the most valuable for their work.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

SnapApp

MAY 2, 2016

FOR IMMEDIATE RELEASE. Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

ClearVoice

MARCH 31, 2021

We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Users can include links to external websites or personal blogs, images, and documents to showcase specific details of their achievements to your profile visitors.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

DealSignal

JUNE 7, 2018

DealSignal Releases New TAM Module. Using your fine-grained personas and ideal customer profile, the DealSignal On-Demand Contact Data Platform can provide a TAM analysis, as well as contact discovery, enrichment and verification, so your team will have all the data needed to effectively personalize their outreach.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM API 40

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M monthly active users Open-source social media platform Mastodon has ridden on the wave of uncertainty surrounding Twitter — renamed X — to amass 5.8 MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Walker Sands

DECEMBER 12, 2023

Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I I find that a lot of releases just say what the top-level significance is,” he said. These articles are released monthly, typically during the first week of the month. The answer? Not so much. “I’m

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Webbiquity

JULY 30, 2020

First, ensure that you have a blog post and press release that outlines the mission and purpose of your event. Find Ways to Personalize Your Marketing. You can use event personalization to create a more unique and targeted marketing strategy. She writes on Design Roast and can be followed on Twitter @lexieludesigner.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Top Rank Marketing

JANUARY 5, 2024

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” followers) X (Twitter): @julietrandall (2.5K

Account Based Marketing 90

Account Based Marketing ABM DemandBase Marketing Analytics Tools 90

Webbiquity

MARCH 13, 2019

I’ve also started using Twitter to communicate with existing and prospective clients and have used my blog to drive traffic to my Twitter page and build up my Twitter fanbase. Your blog is your place to be YOU; to be a real person. Yes, I’m tragically connected . But, so are many of our prospects.).

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Top Rank Marketing

NOVEMBER 17, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Marketing Insider Group

SEPTEMBER 16, 2020

LinkedIn released Stories at the perfect time. . Twitter staff , for example, is working from home permanently now and they’re far from the only one. Let your personality shine a bit and open yourself up. Look a little deeper and you’ll see how Stories can let B2B Marketers connect on a more personal and deeper level.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Vidyard’s Award-Winning Personalized Video Campaign. Learn about Personalized Video at Scale by Vidyard: [link] . More Information.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Adobe Experience Cloud Blog

APRIL 14, 2015

They have created a strategy and then built campaigns spread across all the various channels in an effort to reach their customers and prospects on Facebook, Twitter, digital advertising , mobile, email , and more. Historically, digital marketers have operated their individual programs in a vacuum. It’s time to finally break down these silos.

Product 48

Product B2B Thought Leadership Mobile Advertising Marketo 48