DealSignal

NOVEMBER 2, 2022

Data accuracy and coverage are crucial to create the kind of personalized marketing messages customers are demanding. If you rely on B2B intelligence to make informed decisions , then Zoominfo might not be the best choice for you. The main issue that subscribers highlight is the inaccurate data that Zoominfo provides.

Zoominfo 52

Zoominfo B2B Sales Ideal Customer Profiles Paid Search Agency 52

Zoominfo

FEBRUARY 21, 2023

Make a Good Impression & Focus on Relationship Building Actress Andrea Lopez knows that impressions matter. For Lopez, that meant keeping in touch with a casting director after missing out on a part — and months later, seeing that person again as the hiring manager for another role. “If You just never know,” Lopez says.

Zoominfo 130

Zoominfo Work Management Marketing Management Impressions 130

Zoominfo

JANUARY 23, 2021

That starts with your ideal customer p ersona (ICP) — a representation of the person whose business needs fit your product or service. . link] — ZoomInfo (@ZoomInfo) January 20, 2021. Focus on Building Relationships. link] — ZoomInfo (@ZoomInfo) January 13, 2021. Make Cold Calling Feel Natural.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

JANUARY 23, 2021

Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. To ensure you reach your account sales goals while continuing to nurture your customer relationships long-term, let’s look at the sales account management best practices to implement now.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Zoominfo

MAY 23, 2023

One of the best ways to avoid this common pitfall is ensuring a personalized buying experience for every prospect — something that sales reps can achieve by using intent data. By customizing talk tracks, sales reps can build stronger relationships with prospects and increase their chances of closing deals.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

SEPTEMBER 30, 2020

This worked, and it’s easy to see why when 76% of people say they’re more likely to trust content shared by a ‘normal’ person over a brand. Source: ZoomInfo. That person is called a salesperson. Source: ZoomInfo. There can be no such thing as a brand ambassador who sells,” the post reads.

Brand Identity 246

Brand Identity Branding Zoominfo Loyalty 246

Zoominfo

FEBRUARY 28, 2021

In your CRM and other communication tools you can find valuable information, known as relationship intelligence, that goes beyond the surface level. Relationship intelligence broadens your outreach potential by connecting the dots that are laid out by other types of intelligence. What is Relationship Intelligence Data?

Ad Building 130

Ad Building Budget Programs Work Management Outreach 130

Zoominfo

FEBRUARY 28, 2021

In your CRM and other communication tools you can find valuable information, known as relationship intelligence, that goes beyond the surface level. Relationship intelligence broadens your outreach potential by connecting the dots that are laid out by other types of intelligence. What is Relationship Intelligence Data?

Ad Building 130

Ad Building CRM Budget Programs Work Management 130

Zoominfo

AUGUST 2, 2021

With the chatbot’s help, they can make a personal connection with your visitors, leverage context in their conversations, and maintain a friendly, engaging dialog. At ZoomInfo, our sales development reps (SDRs) respond to inbound leads within 90 seconds. Personalize Your Chat Messages. The result? Are they return visitors?

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Scoring 246

Zoominfo

MARCH 6, 2021

The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. Something to think about: According to Folloze, 77% of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships. What Is Customer Segmentation?

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

NOVEMBER 18, 2020

At ZoomInfo, we have no shortage of good accounts to go after. pic.twitter.com/c2kIEQEyAj — ZoomInfo (@ZoomInfo) October 27, 2020. At ZoomInfo, we’re lucky to work within an amazing platform. But just because we know how awesome ZoomInfo is, doesn’t mean our prospects do (yet). “It’s

Zoominfo 246

Zoominfo Work Management Marketing Prospects Contact Marketing 246

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. ZoomInfo Salesforce Sync: A Game-Changer.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

NOVEMBER 29, 2023

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. “These days, communities are the heart of B2B brands,” says Krystal Wu, senior manager of community and content at ZoomInfo.

Buy 130

Buy Generation Peer-to-peer B2B 130

Zoominfo

FEBRUARY 27, 2021

Sales intelligence can also supplement other types of intelligence like market, business, and relationship intelligence. ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams. Consideration stage — Lead nurture, email drip campaigns, and content personalization. Top 10 Sales Intelligence Tools.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

OCTOBER 13, 2022

That’s when Zambo discovered ZoomInfo. New Opportunities, New Ways to Sell Like many industries prior to the pandemic, business in the import/export sector was largely driven by in-person relationships. We operated in a traditional manner, leveraging existing relationships and pitching to prospects in face-to-face scenarios.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Zoominfo

NOVEMBER 16, 2022

They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event. At ZoomInfo, we’ve spent a lot of time thinking about and optimizing the way plays work and what makes them successful. What is a Play? See our plays here, and make them your own.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Paid Search Agency Trigger Marketing 130

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. It’s time to get personal. BASHO emails are alive and well—and thriving.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

OCTOBER 4, 2021

But they can cause lead routing problems, inconsistencies within a customer relationship management (CRM) system, and most importantly, missed deals. Dirty data is a long-term risk, which can lead to stale customer relationship management systems. These failure points might seem innocuous.

Enterprise Management 130

Enterprise Management Marketing Automation Services Work Management Marketing Management 130

Zoominfo

JULY 12, 2021

The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

SEPTEMBER 9, 2021

ZoomInfo changed that by creating access to more data than most organizations could have ever imagined. That’s why I’m excited to announce that ZoomInfo has acquired RingLead, a leader in data orchestration that helps organizations manage their first- and third-party data assets. Why did ZoomInfo Acquire RingLead?

Zoominfo 52

Zoominfo Enterprise Management Work Management Marketing Management 52

Zoominfo

DECEMBER 20, 2021

When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo Chat allows you to do all this with seamless integration and centralized tech stack abilities.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Zoominfo

OCTOBER 5, 2023

In the real world, cold outreach is still a necessity — even the strongest business relationships have to start somewhere. And crucially, they anchor the conversation at a more personal level. “This allows them to drop their guard, and they’re not immediately wondering what this person wants.”

Cold Calling 130

Cold Calling Outreach Marketing Analytics Tools Zoominfo 130

Zoominfo

AUGUST 11, 2020

Below are some of the key benefits of using ideal client profiles in your sales and marketing strategies: Personalization: Everyone’s favorite buzzword. Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. Client Data Collection.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

JULY 20, 2021

The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market.

Work Management 130

Work Management Marketing Management Zoominfo Ad Building 130

Zoominfo

JANUARY 26, 2021

At ZoomInfo, we’re always working to enable you to be the best. G2dotcom [link] pic.twitter.com/1FEAc6jlUP — ZoomInfo (@ZoomInfo) September 25, 2020. As we mentioned earlier, when conducting enterprise level sales, you’re typically not speaking to one person. Why Do You Need An Enterprise Lead Gen Strategy?

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

DECEMBER 17, 2021

Leverage Relationships In episode one, Bryan Tunick, a ZoomInfo sales manager, had to think quickly when a pretty fantastic deal nearly turned into a 90% discount. Integrity is Your Anchor In episode two , Susan Killen, an account manager at ZoomInfo, talks about a sale that almost wasn’t.

Zoominfo 100

Zoominfo Work Management Paid Search Agency Startups 100

Zoominfo

FEBRUARY 5, 2021

The key is to create a human connection at each point, providing personalized content and support with every interaction. That includes taking the time to personalize the interaction to build a relationship with the prospective customer. link] — ZoomInfo (@ZoomInfo) January 20, 2021. Awareness stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Zoominfo

APRIL 29, 2021

But a more detailed set of sales scorecards can complement a leaderboard and provide AEs with a better view of achievements, said Dylan Conant, former associate chief of staff to the chief revenue officer at ZoomInfo. This helps us understand those relationships a little better,” Conant added. Source: ZoomInfo. Source: ZoomInfo.

Lead Scoring 130

Lead Scoring Lead Ranking Zoominfo Ad Building 130

Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. Personalization is key to capturing potential customers’ attention and building meaningful relationships. What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

MARCH 5, 2021

The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. Something to think about: According to Folloze, 77% of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships. What Is Customer Segmentation?

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. ZoomInfo ReachOut. ReachOut , ZoomInfo’s Chrome extension, allows you to simplify your social prospecting process. Build relationships. Find the right people.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Convince & Convert

FEBRUARY 9, 2024

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. Personalized Videos Personalized videos are not used by every business development team, but even before AI, this was a growing category.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. Create a damaging admission and communicate based on an authentic flaw” Dave Gerhard @ZoomInfo #GrowthSummit18.

Zoominfo 170

Zoominfo B2B Sales Act-On B2B Marketing 170

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. 15 Times Marketers Won with Personalization. 30 Top Strategies to Get Ahead In the Workplace.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Zoominfo

MARCH 8, 2022

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. Reducing the number of form fields increases response rates.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Zoominfo

DECEMBER 7, 2022

2) Rewrite Job Descriptions to Attract More Diverse Talent To better understand our own hiring efforts at ZoomInfo, we recently used a software tool to score our job descriptions for diversity-friendly language and learned that they had a negative score. DE&I is about being a better person and improving the lives of all of us.

Process 130

Process Enterprise Management Work Management Zoominfo 130

Zoominfo

SEPTEMBER 15, 2020

“If you want to cut through the fat & emerge as a brand your buyers want to engage with, your marketing has to seamlessly resonate with your buyer’s goals, interests, & preferences.” – @BrennerMichael Find more #personalization wisdom here: [link] pic.twitter.com/YPBjoO1KJf — ZoomInfo (@ZoomInfo) September 12, 2018.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182