Zoominfo

JULY 2, 2020

Because without personalized, relevant content, marketing automation falls short. Automation works, but only as fast the sales rep can identify the correct person to reach out to, and how to contact them. Far too often organizations will appoint one person to execute automation efforts. Prioritize Data Hygiene.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Fake address for a real person. Real address for a fake person.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. So, what happens if this person gets a new phone or email address before you have a chance to reach out? In-person applications?

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Zoominfo

FEBRUARY 12, 2019

If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. Personalize your lead capture process. For this reason, buyer personas are essential to your lead management strategy.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JUNE 3, 2018

4 Lessons ZoomInfo Learned From Their Own ABM Campaign. So, like many companies, ZoomInfo decided to give ABM a shot. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. There’s one caveat, though– you must have access to clean, high-quality data in order to reap these benefits. Bad data costs U.S.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

MAY 7, 2021

We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal.

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Zoominfo

JULY 2, 2020

Because without personalized, relevant content, marketing automation falls short. Automation works, but only as fast the sales rep can identify the correct person to reach out to, and how to contact them. Far too often organizations will appoint one person to execute automation efforts. Establish goals and KPIs.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JULY 5, 2018

For those unfamiliar with the concept, employee advocacy is the practice of encouraging individual employees to help amplify your sales, marketing and human resources initiatives by sharing branded content via their personal networks. 3 Ways to Operate a More Data-Driven Marketing Program. Data Hygiene and The Future of Recruiting.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

FEBRUARY 28, 2018

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

MARCH 4, 2021

More than half (56%) of B2B buyers have four or more people involved in a purchase decision, while 21% have seven or more — so you’ll have to convince more than one person. Personalize content specifically for your prospect. Practice data hygiene in all data systems. Include personalization in every stage.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

FEBRUARY 12, 2019

If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. Personalize your lead capture process. For this reason, buyer personas are essential to your lead management strategy.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

MARCH 4, 2018

link] pic.twitter.com/Cc84FomXzM — ZoomInfo (@ZoomInfo) April 3, 2020 2. Rise of Big Data Thanks to the internet, companies are far more connected to their prospects and customers. But with the latest technologies and data analysis, forecasting is much closer to being an exact science.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. You just filled an open position after seemingly finding the perfect person for the job. We hope you enjoyed this month’s edition and return soon to discover more great ZoomInfo content. Keep reading! #1:

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

SalesIntel

FEBRUARY 8, 2023

Typically, data is manually inputted at some point during the trip. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. Our customers find SalesIntel the best ZoomInfo alternative.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

MARCH 3, 2021

More than half (56%) of B2B buyers have four or more people involved in a purchase decision, while 21% have seven or more — so you’ll have to convince more than one person. Personalize content specifically for your prospect. Practice data hygiene in all data systems. Include personalization in every stage.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

DECEMBER 5, 2017

Personalized emails including the recipient’s first name in the subject line can boost open rates by 29.3% ( source ). Inaccurate data has a direct impact on the bottom line of 88% of businesses, with the average company losing 12% of its revenue as a result ( source ). Phone Calls 10.

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

Zoominfo

MARCH 8, 2022

Many reps may feel they don’t have enough information before making a call, working with patchy, inaccurate data further compounds their ability to do their job well. With confidence in ongoing data hygiene and maintenance, reps can barrel through call lists, spending more time connecting with quality prospects and leads.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

The Point

OCTOBER 3, 2012

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless).

InsideView 100

InsideView Zoominfo Content Landing Pages 100

Zoominfo

JANUARY 23, 2019

Engagement preferences – Do your best buyers prefer to engage with companies by phone, email, social media, in person? To the Downright Granular Key motivations and buying triggers – What makes this person or company purchase new products? Maybe the person spearheading a specific project took a new job.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

APRIL 15, 2018

Fortune 1000 enterprises lose more money in operational inefficiency due to data quality issues than they spend on data warehouse and customer relationship management (CRM) initiatives ( source ). Bad data in customer communications can negatively impact total revenue by as much as 25% ( source ).

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

MARCH 21, 2023

Low CRM adoption because of poor data quality management ultimately costs operations teams valuable seller trust. Giving your sales team their time back by solving data hygiene problems will increase their trust in your CRM. From there, it’s a matter of forwarding SQL appended with plenty of data for sales reps to start selling.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Zoominfo

OCTOBER 29, 2019

Some might argue that this phrase, once intended to stress the importance of personal connections, no longer carries the same weight it used to. . Today, we’re taking a deep dive into the B2B data landscape to help you understand the changes happening in data and the ways in which you can better connect with the humans behind the numbers.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Personalize the customer experience. 25% of the average B2B database is inaccurate.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

MARCH 8, 2021

This is usually sensitive info including finances, personal, access knowledge, etc.). If backups are performed on a regular basis, a data loss strategy is created, and the right tools are used, future incidents will be easier to deal with. Prioritize files so that the more important ones get the best protection.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. Meanwhile, they offer no personal value to their audiences. Mistake #5: Your brand is static.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

APRIL 17, 2018

But, no matter how detailed or personalized your email campaigns are, they’ll inevitably fail if you don’t take the appropriate steps to maintain your email lists. Double opt-in : After sign-up, send the person an email to confirm that the email provided is active and accurate. Manage bounce rate.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

SalesIntel

JUNE 16, 2023

It enables Cognism’s users to access valuable data points such as company profiles, contact details, and job titles, which can be utilized for targeted outreach and personalized marketing campaigns. ZoomInfo’s real-time updates and AI-powered insights enable sales teams to stay ahead of the game.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Zoominfo

JULY 12, 2022

Once aligned on initiatives, a solid data foundation will support sales strategies that are timely, personalized, and targeted. The Dynamic Account Teams feature in the ZoomInfo platform can be leveraged to route incoming records to an entire account team, rather than to an individual sales rep.

Ideal Customer Profiles 130

Ideal Customer Profiles Account Based Marketing Lead Scoring Lead Ranking 130

Zoominfo

NOVEMBER 28, 2018

With dynamic data, you can confidently analyze your customer base and create personalized experiences to ultimately increase customer lifetime value and reduce churn. Here at ZoomInfo we talk a lot about buyer personas —what they are, why you need them, and how to create them. Progressive persona profiling.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

NOVEMBER 25, 2018

The main goal of any marketing automation platform is to nurture potential customers with personalized content—ultimately guiding them to make a purchase. Far too often organizations will appoint one person to execute marketing automation efforts. Prioritize Data Hygiene. How to get More from Your B2B Data.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Zoominfo

JULY 10, 2018

In its simplest form, this process involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. As a result, marketers are able to remove the guesswork from marketing and serve their prospects and customers more personalized content experiences.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153