Zoominfo

OCTOBER 20, 2021

Even with all the data recruiters have at their disposal, outreach to prospective candidates often begins with a cold email. Here’s how recruiters can make an excellent first impression in their email outreach efforts and engage great candidates. Be human in your approach.

Personalization 100

Personalization Zoominfo Outreach Work Management 100

Zoominfo

OCTOBER 22, 2020

That was the main message from Founder and CEO of ZoomInfo, Henry Schuck, for the audience at the 2020 SaaStock EMEA conference. GDPR has laid out six different grounds for processing personal data. Join SaaStock Engage: the community that helps every SaaS founder, exec & investor accelerate their personal and professional growth

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

Zoominfo

JULY 27, 2023

Accurate data is essential for B2B personalization since customers aren’t explicitly telling you about themselves or their key challenges ahead of time. As company org charts change or you decide to test out new avenues of personalization, data will be relevant every step of the way.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Coming Soon: From the moment someone starts a conversation on your website ZoomInfo Chat will help you to have conversations with context.

Zoominfo 100

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

Zoominfo

SEPTEMBER 12, 2023

“What we really believe is that the data underlying customer outreach needs to be incredibly accurate, totally enriched, and really deep,” ZoomInfo CEO Henry Schuck recently told LivePerson. “We just downloaded a ZoomInfo platform datasheet. We are in this unique position as a company, with an offering to really fuel that.”

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Zoominfo

SEPTEMBER 22, 2023

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. ZoomInfo knows that even minutes can matter when you’re looking for prospects. But not all intent data is created equal.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Zoominfo

SEPTEMBER 5, 2023

Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions. With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Zoominfo

MAY 7, 2021

When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal. Challenge #1: Creative Outreach (March 2020). Within this time frame, both companies had signed separate contracts with ZoomInfo.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

FEBRUARY 27, 2021

ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams. LinkedIn’s Sales Navigator is a sales intelligence platform that helps B2B professionals filter leads and pinpoint the most relevant ones for outreach. Users can gain prospect insights , find new targets and markets, and improve outreach strategies.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

MAY 21, 2018

In the modern marketing landscape, personalized marketing has quickly become the gold standard. Personalized marketing content is inherently more engaging, more relatable, and ultimately, more successful than other types of content. For this reason, the experts at ZoomInfo put together the following infographic.

Personalization 133

Personalization Zoominfo Buyer Personas Marketing & Strategy 133

Zoominfo

JUNE 8, 2020

First test: how many incoming emails did ZoomInfo receive in February versus April? Because it doesn’t feel like I’m getting 25% or 50% more cold outreach. A Pandemic of Outreach Email. But I’m also getting more cold outreach. A long time ago I used to work in marketing at DiscoverOrg before it was called ZoomInfo.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Zoominfo

OCTOBER 3, 2022

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. We then attempted to contact 900 LinkedIn profiles that also appeared in the ZoomInfo database.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Zoominfo

JULY 29, 2020

To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. And when their phone training wheels are taken off, reps can tailor their scripts to personalize their message using their unique voice. Cold calling scripts should be made personal.

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Zoominfo

MARCH 21, 2022

Automation creates an engaging, multi-touch candidate experience Recruiters strive to deliver an engaging and personalized candidate experience as fast as possible. Candidate experience is probably the number one factor in determining whether someone accepts or declines a role,” says Ryan Beaudry, a talent acquisition manager at ZoomInfo.

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. This approach helps streamline operations for a consistent and coordinated GTM strategy.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. connection requests, comments, shares) into the outreach cadence and sales plays.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Zoominfo

JUNE 12, 2023

Last week, ZoomInfo co-hosted an event with Bain & Co. Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. At ZoomInfo, we strive to respond within 90 seconds to every hot lead.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Zoominfo

FEBRUARY 1, 2021

As part of your strategy, your sales reps use ICPs to guide prospect cold calls and have a personalized voicemail script ready if they can’t reach their decision-maker prospect. They personalize outreach emails with the contact’s name and get follow up calls on the calendar before they hang up.

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

Zoominfo

AUGUST 18, 2020

With ZoomInfo, KeepTruckin increased their sales productivity by 24% and also, the number of meetings scheduled has increased by 11%. KeepTruckinInc pic.twitter.com/UpkfW7rsti — ZoomInfo (@ZoomInfo) February 18, 2020. Is your outreach resonating with target audiences? Watch to learn more. Automate Your CRM.

Product 264

Product Zoominfo Ideal Customer Profiles Work Management 264

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. But to crush cold email outreach, you have to do it right. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Interested in more?]

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. Salesforce Sync also provides easy links within ZoomInfo contact and company profiles that redirect to their respective record in Salesforce, ensuring a cleaner motion for finding the information that’s needed.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

MAY 16, 2022

And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. ZoomInfo MarketingOS Finally, ABM with data you can trust. It’s why marketers don’t see ROI on personalization efforts,” AlMukhtar says.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Zoominfo

MAY 23, 2023

With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey. Here’s another example from ZoomInfo CEO Henry Schuck. Let’s say we set up an intent signal for “ZoomInfo.”

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

JUNE 8, 2020

First test: how many incoming emails did ZoomInfo receive in February versus April? Because it doesn’t feel like I’m getting 25% or 50% more cold outreach. A Pandemic of Outreach Email How did I get here? But I’m also getting more cold outreach. In February, we received just over 42,000 external emails per day.

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

Zoominfo

JULY 26, 2022

An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology. Here are a few successful examples of APIs delivering for ZoomInfo customers. WebSights API is incredibly valuable to marketing teams.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Zoominfo

JULY 9, 2021

LinkedIn is a good starting point, but ZoomInfo TalentOS can enhance your searches with data that lets you narrow in on the best job candidates faster. Our customers—recruiters and talent acquisition professionals—have found real success using data and proactive outreach methods on LinkedIn,” says Henry Schuck, CEO at ZoomInfo.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Zoominfo

JULY 9, 2021

LinkedIn is a good starting point, but ZoomInfo Recruiter can enhance your searches with data that lets you narrow in on the best job candidates faster. Our customers—recruiters and talent acquisition professionals—have found real success using data and proactive outreach methods on LinkedIn,” says Henry Schuck, CEO at ZoomInfo.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Zoominfo

DECEMBER 23, 2021

It typically includes steps for candidate prospecting , outreach and engagement, assessment of skills and cultural fit, and finally making an offer to the best candidate and closing the open role. Personalize candidate outreach Using personalization in the recruitment funnel is just as effective as it is for sales and marketing.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Zoominfo

OCTOBER 18, 2021

Scenario Once the ideal candidate profile has been created, it’s time to start building a talent pool to find the right person for the job. Use ZoomInfo TalentOS filters to identify highly relevant and diverse candidates based on the job description, seniority, and job title.

Zoominfo 100

Zoominfo Ad Building Outreach Trigger Marketing 100

Zoominfo

DECEMBER 15, 2020

Improve Your Cold Outreach with BASHO Emails. While digital automation has made outreach much easier, sending cold emails is still a tricky game. Personalization is the key to improving your outreach, and one form of it is the BASHO email. Read more: How to Calculate Total Addressable Market (TAM) .

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Zoominfo

SEPTEMBER 15, 2020

Using intent data in lead management and outreach helps remove some of these obstacles by digging into their product research activity. In the B2B realm, purchasing decisions aren’t made by just one person. Not much argument needs to be made about the pros of personalization — people like content that personally appeals to them.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

OCTOBER 18, 2021

Scenario You want to send personalized emails to candidates to increase your contact rate. Actions Create a search for your ideal candidate profile using ZoomInfo TalentOS based on job title, industry, experience, and other criteria. Use the Scoops information to personalize your candidate outreach when you send an email from Engage

Zoominfo 130

Zoominfo Ideal Customer Profiles Click Rate Outreach 130

Zoominfo

FEBRUARY 6, 2023

ChatGPT will pull data from customer records from Salesforce along with Office email software to generate personalized email responses for busy salespeople. Try it Now Prompt: Write me a casual prospecting email selling ZoomInfo. Prompt: Highlight ZoomInfo’s company and contact information with specific data points.

Marketing AI 130

Marketing AI Cold Calling Zoominfo Marketing Analytics Tools 130

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And that isn’t going to change once the world completely opens up for in-person business again. In conclusion…. So, what did reps do differently last year?

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

JUNE 16, 2021

But the very first step, he insisted, was creative outreach. When it comes to prospecting emails, the importance of that first outreach cannot be underestimated. While it’s true that not every cold prospecting email can be personalized to that degree, they can at least be made less impersonal by following a few simple guidelines.

Ideal Customer Profiles 100

Ideal Customer Profiles Personalization Outreach Opt-out 100