Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. Sales, reporting, journalism, and public relations done right have one thing in common: personally engaging targeted individuals, soul-by-soul and person-by-person. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

AUGUST 7, 2018

Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. Professionally, sure, but also personally. And, baby, PR, marketing, and advertising are, at their very source code, sales, pure and simple. Then, you can dance!

Work Management 133

Work Management PR Advertising Agencies Marketing Management 133

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. What I mean by this is that your social media channels are akin to your own personal wire services.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history and content, content and more content.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

FEBRUARY 13, 2018

there was Abraham Harrison , my first digital PR agency. If you have a thumb drive you want to promote via influencer marketing, you’d better have 500 drives-plus-shipping at the ready because that’s success. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Biznology

JUNE 12, 2018

Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. Marketers are wizards and PR is magic. Content marketing is online reputation management.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

MARCH 4, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. This month we’re pleased to feature Consultants Collective member consultant, John Clemons. Q: What is your favorite quote?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Biznology

AUGUST 31, 2015

The CEO really wanted to establish a relationship with me, the PR agency rep said. I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. I understand that PR is a tougher job today that it was a few years ago.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Biznology

APRIL 22, 2016

And it feels tantalizingly possible–I mean, don’t you just need to know the right person and get the most interesting angle to them? It’s about as easy as your PR person calling up the New York Times and getting them to print your story. But I get dozens of PR pitches a day. The D-List bloggers!

Blogger 80

Blogger PR Paid Search Agency Communities 80

Biznology

JUNE 11, 2015

Branding – whenever a new person uses a link to reach your site, they’ll associate the link as a vote of confidence. Public Relations (PR). For instance, the middle article “What to Buy in May”: Would be a great resource for a blog on personal budgeting and the like, and would likely result in a worthwhile backlink for ICCU.

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

Biznology

JUNE 7, 2016

What’s even better is that it seems like CEO Chris Marentis gets the fact that advertising, marketing , sales, and digital PR is a game of perception where you always need to make sure that everyone up the corporate ladder from you needs to constantly buy into the alchemical black arts known as search and social ROI. Like this post?

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

JUNE 9, 2017

Tip: Be proactive if you know a wave of negative PR is on the way. Take the initiative to personally encourage reviews by asking for them after a transaction or offering a reward for people who take the time to submit feedback. Positive reviews should receive a sincere note, thanking that person for taking the time.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. In some way or another, we have been doing this since 2003. It is the meat and potatoes at Gerris.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

APRIL 1, 2015

Because you have no strong social media presence, you are forced to trot out your friendly PR person. Social media devours your PR person for lunch and spits out the bones, because they don’t trust that person in the suit. No one in social media sticks up for your PR person because no one knows him.

Social Media 80

Social Media Paid Search Agency Companies Media 80

Biznology

MARCH 15, 2016

Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. That’s why it’s easier to be a PR specialist than it is a generalist. If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

JANUARY 20, 2020

This includes business development and sales, marketing and PR, HR and talent acquisition, and of course, innovation. If your goal is to first launch a local business and one day take your venture into international waters, then you need to ensure a steady influx of cash to fuel all of your crucial processes.

Startups 129

Startups Effectiveness Allocation Forecasting 129

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

SEPTEMBER 27, 2016

We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock. According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work.

Social Media 80

Social Media Spending Media Social Networks 80

Biznology

AUGUST 22, 2012

PR person: Why? Twitter person: Because we are measured on how fast we respond. PR person: But that tweet isn’t even related to customer service–it’s a joke about our ad campaign. Twitter person: It doesn’t matter. PR person: OK, so can you respond “LOL”?

PR 80

PR Twitter Social Media Rules 80

Biznology

SEPTEMBER 23, 2015

Aside from the seismic impact this could have on the way businesses are managed and marketed, it is also creating new opportunities for those whose voice was previously limited to their in personal conversations. Advocates provide personalized assistance in when, what, and for how much.

Marketing & Strategy 80

Marketing & Strategy Marketing Strategy Top of Funnel Branding 80

Biznology

DECEMBER 24, 2013

The Internet then piled on, initially amongst the world of communications and PR, then to the world of A-list tech and media, then, finally, to CNN, Forbes, ABC News, et al. Most of the time, it is contained to the PR and communications industry; however, this was the most perfect of storms. The tweet might have been forgiven.

Social Media 80

Social Media Media PR Work Management 80

Biznology

MAY 2, 2017

The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” And then there’s earned media marketing. That’s not over.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

NOVEMBER 6, 2014

Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g. A positive experience when visiting the trade show booth.

Branding 80

Branding Brand Identity Trade Show PR 80

Biznology

DECEMBER 14, 2018

PR is great for building awareness and communicating a message, but it does not involve the creation of a brand essence – a unique, focused net impression for a city. And it is not a public relations task. This is the work of branding professionals. This is the work of branding professionals. Like this post? Sign up for our emails here.

Trends 91

Trends Branding Brand Identity Copywriting 91

Biznology

SEPTEMBER 11, 2013

It’s what I do for clients, it’s what every PR person is (or should be) doing, and it is how the game is played. Here are some of the ways good PR professionals position themselves to successfully generate a steady stream of media placements: Good data. For PR pros, the trick is to extend this lesson to media relations.

Media 80

Media PR Public Relations Press 80

Biznology

JULY 15, 2015

Link building involves personal interactions that can have an impact on your brand’s reputation. For example, you link team can work in conjunction with a specific PR campaign to ensure you’re earning all the links you deserve. All outreach must exhibit consistency with your unique brand messaging and voice. Social media.

Ad Building 80

Ad Building Branding Brand Identity Enterprise Management 80

Biznology

DECEMBER 31, 2013

Polymath (noun): a person of encyclopedic learning. What are you about outside of social media marketing and digital PR? Be sure to not only keep abreast of things outside of marketing and PR, outside of SEO, reputation, and tech, and then fold them into your work. Maybe you’re a polymath.

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

FEBRUARY 3, 2016

I logged onto chat, asked my question, and had a friendly, productive conversation with a personable Microsoft customer service agent. So, provide incentives for agents to be personable and friendly. When I saw that Web chat was my only option to resolve a subscription issue with Microsoft Office 365, I was not hopeful.

Loyalty 80

Loyalty Multi-Channel Customer Satisfaction Work Management 80

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. It’s not that the blogger is out to shame and embarrass PR agencies. Image via Wikipedia.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

MAY 17, 2013

In addition to the SEO team or person, there is the PR team, the social media team, the content team, etc. The marketing managers, the content team, the PR team, and the department managers all want to have a say in how the site is optimized, meaning that any SEO content needs to be viewed by a lot of eyes.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

Biznology

SEPTEMBER 29, 2010

So, when a PR person asks, they look at social media as a communications mechanism. Social media starts wherever the most interested person works. Often it is a PR or marketing person, but I've seen it start in customer service, in product development, in market research, and maybe other places if I think about it longer.

Social Media 80

Social Media Media PR Twitter 80

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Blogger outreach is more PR than social media (socialmedia.biz). PR Insider: 5 Most Effective Techniques for Blogger Outreach (prnewsonline.com). Related articles.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

FEBRUARY 26, 2020

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. Food is intensely important to every person alive on the planet and it’s needed several times a day. It creates a vast economy of producers and consumers.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

MAY 20, 2016

To my constant chagrin, I see that the idea has stuck around like a grease stain, and many companies now seem to think that an intern is just a person they can get to do free or cheap labor. Hire an intern when you are willing to spend the time and energy imparting your skills and making connections that will help launch their career.

Training 128

Training PR Positioning Spending 128

Biznology

JUNE 3, 2015

Patrick Baume is Group Communications Manager for Isentia, which offers media monitoring and analysis tools and services, as well as PR distribution. Another important thing to remember is to inject personality into your Facebook page posts. Facebook offers lots of bells and whistles for company pages.

Facebook 80

Facebook PR Comparison Display 80