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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Patient advocacy in life sciences is becoming increasingly important as a result of this. However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. Pharma companies can work with these organizations to increase patient involvement and improve the experience.

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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

In 2024, we’ll see the growth of two types of pharma and medical influencers: patient influencers who share their experiences, stories and become credible sources for health care seekers, and health care professionals who give advice to people seeking medical information.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions.

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What Dr. Bronner’s Mad Scientist Marketing Can Teach Brands About Actually Giving a Crap

Contently

Instead, it says what it believes in bold terms on its blog —in which the brand provides regular coverage on the issues and policy fights it cares about—as well as its bottles and social media. LEGALIZE #PSILOCYBIN FOR TERMINALLY ILL PATIENTS! The company doesn’t spend any money on traditional advertising.

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Mean People Suck In Marketing And What You Can Do About It

Marketing Insider Group

We need more empathy and caring for ourselves so that we can empathize more with our customers. Brian: It’s hard for marketers to care about the customer when they don’t feel cared about too. I’m passionate about this book because big-picture empathy or caring for customers or wanting to help people it’s easy to talk about.

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How Empathy Will Grow Your Sales and Marketing Pipeline

Marketing Insider Group

Please pick up the phone or listen to calls your inside sales or sales development reps have with customers (it will be eye-opening). Also, we recognize when someone sincerely cares. Some of the ways marketers can build customer empathy: Get out in the field with your sales team and meet customers face to face. Use empathy maps.

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The Resurgence of AR and VR Content in a Post-Pandemic World

Marketing Insider Group

AR and VR existed in their earliest forms almost 200 years ago (you read that right) when Charles Wheatstone invented the stereoscope in 1838, using separate images for each eye to create a 3D image effect. Healthcare. In the absence of in-person visits to the doctor, AR and VR offered vehicles for new ways of operating.