It should be a very strategic process, where every aspect of your tradeshow: pre-show, during-show, and post-show are all meticulously thought-through and tied back to a strategy and aligned with your business goals and objectives. You could host a webinar as a countdown for the show, post on social media channels, or publish a press release online about what your company will be featuring at the show. What you’re featuring at the show. give them a good reason to show up to your booth or session. tradeshow trade show tradeshow marketing MORE >>

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts. Set Your Trade Show Marketing Goals. Trade shows are no different. Trade shows present an opportunity to generate quality leads , spread brand awareness, and meet other objectives. An Increase in Organic and Direct Traffic. MORE >>

You say yes because you have a bunch of duplicates in your trade show list. You really ought to because you just know that sales repacked it after the last show with the help of a five iron and it just won’t be pretty. If you have QR codes on your paper, make them test every one of them for you. Tchotchke Quest: Fall is but a few short weeks away, and with it another season of fun trade shows and conferences. Break out the label machine: Even a Skippy with a hangover can go through your paper files and create nice, neat labels for things. MORE >>

Make the most of trade show-generated leads. Every company manages its trade show booths and lead capturing differently. Their service helps B2B trade show exhibitors consistently capture quality info from each booth visitor, then seamlessly integrate that information into the company’s SFA, CRM or marketing database. business makes a huge investment when it contracts for a booth at a trade show or conference. Printing paper cards to be filled out by each visitor is inconsistent, then requires time-consuming data entry. MORE >>

To help, here are 12 ideas on how you can promote your white paper and eBook (I refer to eBooks below, but these ideas apply to white papers as well). Company website Consider all of the places on your website where it could make sense to include a link to your eBook, such as: Putting an icon or banner on the home page referencing the white paper. Email as a follow up from event Include a link to the paper in follow up emails you send to thank people for participating at an event, such as a webinar, trade show or seminar. Send it in a follow up email. MORE >>