Marketing Insider Group

MARCH 27, 2020

But my advice for most marketers who aren’t selling beer or bread or toilet paper is to stop selling and blindly pushing your product. Webinars are certainly another great place to start. Maybe even conduct a brand storytelling session on who your hero is (it should be your customers), what villain can you help them defeat?

Planning 342

Planning Paid Search Agency Thought Leadership Storytelling 342

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? What if I am writing for tech savvy audience? After my last webinar, I got a lot of questions about our research on content fluency.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Contently

MARCH 30, 2020

When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. Take, for instance, this piece on how to write a white paper. Content and connection.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Depending on your audience, tapping into fear, uncertainty and doubt could be a powerful storytelling tactic.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. Saksham Sharda: Hi, everyone.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

SnapApp

AUGUST 11, 2015

And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable. How to get started: Pull from your existing materials (white papers, eBooks, etc.)

Paper 54

Paper B2B Marketing Planning Screencast 54

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Convince & Convert

OCTOBER 19, 2015

To create a content marketing strategy that prompts action and engagement, you have to step into the shoes of the reader, understand their predicaments, goals, and know how to give them what they need. Let’s talk about how you can build a content strategy that brings this type of psychological engagement to your blog.

Trigger Marketing 152

Trigger Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 152

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Make it all about the AUDIENCE. Guest post by Simon Choi.

Peer-to-peer 198

Peer-to-peer Storytelling Ideal Customer Profiles Conference 198

Vidyard

JANUARY 19, 2017

Stephanie Totty, Senior Content Strategy Manager at ExamSoft. Stephanie Totty, Senior Content Strategy Manager at ExamSoft. I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Hinge Marketing

FEBRUARY 27, 2020

With so few companies taking advantage, primary research can be the secret weapon in your content strategy. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). On-demand webinars — Webinar binge and chill?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

ClearVoice

FEBRUARY 3, 2021

Whether you’re a business, an agency or a marketing consultant operating in the B2B category, your outreach strategy needs to be targeted toward business customers. White papers. Strategies. Strategy: one general homepage, but early identification. Strategy: infotainment that showcases their business solutions.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Content Marketing Institute

APRIL 6, 2018

Road Map to Success: Content Marketing Strategy Essentials. Define your verbal strategy. Most marketers know they need a visual strategy , but few apply the same rigor for a verbal strategy, detailing these key components: Some key components you should build: Messaging themes. Portfolio thread. Think interactive too.

Paid Search Agency 111

Paid Search Agency Content Marketing Planning Thought Leadership 111

Hinge Marketing

OCTOBER 22, 2020

It gives you new engagement opportunities with folks who may not respond to your emails or phone calls but will fill out a form to receive a report. It provides you with a foundation to support and expand a cohesive content marketing strategy. So, how does research do all of this? Fours Ways to Engage with Research.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Adobe Experience Cloud Blog

JULY 17, 2018

The best way to capitalize on this is by including your customer in your content marketing strategy. Case studies provide the most compelling way to share with your audience how their industry peers have overcome similar challenges with your solution in a relatable structure—a story. 3) Feature Customers on Webinars.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

ClearVoice

SEPTEMBER 4, 2020

A full 92 percent of marketers who use video say video content is an important part of their marketing strategy. A full 92% of marketers who use video say that video is an important part of their marketing strategy. A full 86 percent of content marketers use blogging as part of their marketing strategy. Pew Research ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. B2B marketers need to rely on niche-specific targeting strategies.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Content4Demand

DECEMBER 6, 2018

This year’s Content Preferences Survey from Demand Gen Report found that over a 12-month period, buyers largely turned to long-form assets such as white papers (71%), analyst reports (69%) and E-books (68%) to research potential purchases. The webinar model will be completely overhauled. Long-form content will get a makeover.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Content4Demand

APRIL 23, 2019

When we start putting our pen to paper and begin planning our campaigns, we imagine creating “high end” experiences like the one Ceros concocted. We’ll use compelling storytelling methods and killer imagery to basically guide them through the experience. . . But there was far more to it. . . B2B has an experience problem.

B2B 85

B2B Webinar Metrics Interactive Marketing B2B Marketing 85

Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Content Rules is a must-read for anyone who wants to create compelling, useful information for their target audiences. Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

LEADership

APRIL 1, 2016

White papers. Power tips: Incorporate interesting pictures and videos into your posts, write compelling headlines, and employ good storytelling and keyword use. e-Books and white papers: Pros include: Demonstrates thought leadership. Challenges: They are expensive to outsource, and take a lot of time and research to write.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Paper Case Study 40

Kapost

NOVEMBER 16, 2016

Summarize the Importance of Blog Posts, White papers, and Webinars in Three Simple Steps. Tie these stories back to your sales process, illustrating the causal relationship between your storytelling strategies and bottom-line business growth (or cost savings). That’s why you need to create a reporting process.

Analysis 48

Analysis Content Webinar Metrics Storytelling 48

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Point viewers to your website for a free white paper, more information, or a discount offer. Magnet Media is a video production, optimization, and strategy agency.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Content Marketing : moving from interrupt marketing strategies to a publishing strategy in line with changes in audiences’ information consumption preferences. TEAMS AND SKILL SETS.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Content Marketing : moving from interrupt marketing strategies to a publishing strategy in line with changes in audiences’ information consumption preferences. TEAMS AND SKILL SETS.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

ClearVoice

APRIL 23, 2020

Top content writers understand the target audience they’re writing for, have strong research skills and love to incorporate storytelling into their pieces to captivate their audiences, according to SEMRush. Webinar scripts. White Papers. And their key resource? When do writers write about people?

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Heinz Marketing

JUNE 19, 2023

It used to be that a lot of folks in my role, the requirement was that they were a storyteller first. When we would send an email out, generate a white paper lead, send it to a 23-year-old to get some pipeline, I would argue that that actually never worked. You don’t have to wait for them to download your white paper.

Lead Ranking 103

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 103

Leadspace

JUNE 24, 2016

The estimable David Raab has issued a new white paper (with upcoming webinar) called Future-Proof Your Marketing Technology Stack. Congratulations, game changers! If only you could have changed the NBA final. Good Reads for B2B Marketers. The solution? Modularity, natch. Bonus: Cool cave painting joke.

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

Convince & Convert

OCTOBER 2, 2013

Make Mobile Your Top Channel Strategy. This means thinking mobile first as part of your channel strategy. Because of how media companies are built and the content processes and staffing they have in place, you can move faster to a mobile first strategy than they can. A strategy that never fails is the “rent-to-own” model.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

ClearVoice

JULY 26, 2023

We’ll hone in on strategies like: Storytelling Thought leadership Case studies and success stories Top content marketing strategies for AI and machine learning startups AI and ML startups — and other organizations in the tech and SaaS industry — can benefit from the following content marketing techniques to grow their business.

Marketing AI 97

Marketing AI Startups Webinar Metrics Marketing Strategy 97

Optinmonster

MARCH 13, 2024

For example, participants can get extra giveaway entries for completing specific tasks like signing up for your email list, referring a friend, or liking your page on Facebook. Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website?

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Industrial Marketing Today

JUNE 29, 2010

Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.” This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Biznology

JANUARY 15, 2013

Your tweets are but a fraction of the tweets even serious tweeters pay attention to over time — even when reading tweets through browsers like Flipboard — even the Flipboard engine grabs one big bite of content, packages that content, and serves it like a morning tabloid paper. Social Media Metrics (socialsamosa.com).

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Marketing Insider Group

JUNE 30, 2020

I have talked a lot about visual storytelling as the future of content marketing , so it is no surprise that visual content is becoming a top priority for marketers, coming in at number four (51%). Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Adobe Experience Cloud Blog

JULY 6, 2011

Audiences love to reconnect with characters and find out what’s going to happen next. Storytelling is by far the most underrated skill in business.”. Knowing that everyone loves a good story and that the digital marketplace is teeming with potential audience members, your B2B marketing can take a hint from Hollywood.

Content Marketing 48

Content Marketing Storytelling Content Marketo 48