Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Here are 12 of the top directory sites to get listed on.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Martech

APRIL 11, 2024

Perplexity AI In contrast, Perplexity AI’s recommendation reads like a college paper. Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others.

Marketing Automation Services 127

Marketing Automation Services Bundling Marketing Management Public Relations 127

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Trust me, it ain’t pretty. Step 4: Create!

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Schubert B2B

MAY 23, 2018

Growing your B2B social media accounts can be tough. Breaking through the noise and getting your posts seen isn’t easy, and the increasing importance of social media is only turning up the pressure. The thought of quickly turning your brand into a social media powerhouse by buying followers can be tempting.

Social Media 72

Social Media Buy Terms and Conditions Media 72

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Bluetext

MAY 13, 2019

From “fake news” allegations that branched from the 2016 general election to the decline of print sales , it’s safe to say that the relationship between the media and its readers is in flux. Between budget cuts, a shaky business model and a larger emphasis on social media, journalism is now more than ever in flux. Networking?

Public Relations 21

Public Relations PR Media Lead Ranking 21

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. I’ll find and revive them. Biznology is My Modern Journal.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Social Media. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. . |

Social Media 120

Social Media Media Forrester Copywriting 120

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Martech

JANUARY 26, 2023

Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Social media metrics for paid and organic content are just as important when measuring performance. The insights can inform media buying and campaign messaging throughout the buyer’s journey.

Paid Content 141

Paid Content Enterprise Management Work Management B2B Marketing 141

Kaon

SEPTEMBER 17, 2015

Ad Value Equivalence- selling advertising solely based on square inches of paper. Branded organic search, referral traffic, and social media traffic are among the most impacted audiences with regard to effective PR. Making stuff up-making up numbers and measures that have no bearing on actual business results. Engagement.

Hubspot 100

Hubspot Conference PR Public Relations 100

Biznology

JANUARY 24, 2012

In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of social media isolationism: Invitational and exclusionary.

Social Media 80

Social Media Media Contingency Planning Barriers 80

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Convince & Convert

JULY 28, 2010

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Biznology

MARCH 6, 2012

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. Nothing seems like the right approach.

Social Media 80

Social Media Media Lock-In Work Management 80

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. This team can assist with: Social media & social media advertising. Public relations. Website development and maintenance. Google advertising. Podcasting.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Stevens & Tate

APRIL 5, 2021

Crescent Cardboard, the recognized leader in manufacturing and marketing of paper and mat board products for the custom framing and art materials markets, has retained Stevens & Tate Marketing to revamp its marketing efforts to frame shops.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Public Relations Lead Nurturing 69

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Real fleash-and-blood folks who hunger to connect and relate. Real fleash-and-blood folks who hunger to connect and relate. Image via CrunchBase.

Social Media 80

Social Media Demand Media Blogger 80

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons!

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

KoMarketing Associates

APRIL 7, 2021

White papers: 55% (compared to 60% in 2020). But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. We’ve talked a lot about “owned media” here – as in content you create, own, and control. But don’t forget about earned and paid media, either. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. Creating a MAT may seem simple but comes with many considerations.

Media 122

Media PR Paid Search Agency Distribution 122

The Marketing Blender

FEBRUARY 13, 2024

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. Public Relations and Outreach: Utilizing PR and outreach to build credibility and authority.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

nDash

SEPTEMBER 7, 2021

Karen Tiano is a communication strategist with public relations, writing, and editing experience across biotech, retail, aerospace, and defense. Contact Catherine for assistance with emails, reports, articles, social media, or white papers. Send Victor a message for email campaigns, case studies, or website copy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Planning 52

SmartBug Media

MAY 7, 2019

Thought leadership is a powerful public relations , marketing, and sales tool. Some may prefer publishing a written blog, others may opt to blog in video form or post on social media. Utilize your content across multiple avenues, including publicity, events, social media, and branded publications and/or websites.

Thought Leadership 69

Thought Leadership Public Relations Advertising Agencies Opt-out 69

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. They offer a wide range of content in addition to news and articles such as podcasts, webinars, white papers and videos. PR and Social Media Working Together. To combat this, utilize paid social media advertising.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. How can media relations skills be leveraged in social media?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Schubert B2B

NOVEMBER 6, 2018

Long-form content, like articles and white papers, written by your subject matter experts demonstrate knowledge of your target industries and the challenges that your products can help to solve. The former is a public relations tool, while the latter falls under advertising. Earned Content. Paid Content.

Planning 76

Planning Marketing Plans B2B Marketing Advertising Agencies 76

Online Marketing Institute

NOVEMBER 28, 2012

Consumer Media. White Papers. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.

B to B 40

B to B Paid Content Social Media CMS Development 40

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Social Media. White Papers. White Paper Writer. WriteSpark Tech Marcom Insights. Case Studies. Content Marketing. Sales Materials.

Conference 120

Conference PR Public Relations Copywriting 120