Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Accessible.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 362

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Sell the event, not the product. Yes, the day of the event.) Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Rev

JULY 8, 2019

Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. I invite you to B2B Webinar Best Practices. What is a Webinar? We know video is the way of the future, but how does a Webinar differ or become more informative than a popular how-to video?

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Watch the on-demand webinar: How B2B Research Can Supercharge Your Content Strategy. They want to know who their competitors are, what they should be charging for a product or service, how are they seen in the marketplace, etc. For many it is unbearable and unrelenting.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers. Choose a Theme.

B2B 362

B2B Paid Search Agency Guidelines Content 362

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels. Ebooks & White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

The Point

MAY 20, 2014

The Webinar invitation below from Janrain , a software company in Portland, Oregon, illustrates some of the perils inherent in those choices. before the campaign goes into final production.). Register for this exclusive event today and learn how …”) and then launches into a laundry list of product features. I doubt it.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. However, it’s critical to align search offers (and not just ad copy) with ad groups tailored to a particular buying stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

BOP Design

JANUARY 4, 2022

Your target market is looking for information about your products or services. The information they need can be a variety of things: use cases, results expected, how to leverage your services, how to explain your product’s usefulness to their internal team, etc. Sponsored White Papers Without Substance.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Health IT Resources. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. Email Marketing Will email marketing still be relevant in 2023?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Zoominfo

JANUARY 8, 2021

Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. How do you sort the tire kickers from the people who’ll value your product or service? Did they: Visit a product page multiple times? Read several blog posts?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B marketers need to know the kinds of businesses that purchase their product or service. As mentioned earlier, B2B customers make buying decisions in teams.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Here are key examples: Website visits: Consistent visits to specific product pages or resource sections signal deeper engagement. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

Navigate the Channel

DECEMBER 7, 2023

People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner. Leverage influencers for authentic product/service promotion. After all, who knows your company better than they do?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Act-On

SEPTEMBER 24, 2023

An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” After the webinar, you repurpose the content into a blog post featuring highlights from the event, and you use those bottom-of-the-funnel keywords (e.g., “How

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. When are Webinars a fit? What’s the most common Webinar mistake companies make?

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Porch Group Media

JULY 15, 2021

According to new research by Sprout Social , one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. Approximately one in three (34%) use social media to learn about or discover new products, services or brands.

Social Media 71

Social Media Product Media Marketing Budget 71

Only B2B

MARCH 20, 2024

They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. MQL qualification criteria vary by industry and target audience, but common factors include: Downloading white papers or ebooks. Attending webinars or events. Signing up for your email list.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Biznology

JUNE 23, 2021

Much lower production costs. But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”. Greater flexibility to attend multiple sessions. Little or no T&E expense.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Hinge Marketing

JUNE 14, 2021

The second use of premium content is as a paid product offering. Research and survey reports are widely used in both content marketing and premium product applications. Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . E-books/Books.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

The Point

APRIL 16, 2019

B2B clicks can be very expensive, but – depending on your product category and the cost of your solution – a high cost per click can actually be a bargain compared to the potential revenue that a new customer generates. Failure to Understand How Much You Can Pay to Acquire a Customer. Not Doing Everything Possible to Pre-Qualify Prospects.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

NuSpark Consulting

FEBRUARY 26, 2023

Leads are potential customers who have shown an interest in a product or service, and lead generation is the process of identifying, attracting, and converting these leads into paying customers. These incentives can take many forms, such as e-books, webinars, white papers, checklists, templates, and more.

Lead Generation 130

Lead Generation Marketing Budget Lead Scoring Lead Ranking 130

Lead Liaison

AUGUST 30, 2016

This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for a webinar? Hot topics.

Webinar Metrics 48

Webinar Metrics Co-Registration Lead Liaison Marketing Automation Services 48

B2B Marketing Directions

JANUARY 7, 2024

They can read blogs, white papers, and ebooks, watch videos, listen to podcasts, and attend webinars. Product announcements from both tech industry heavyweights and start-ups came at a rapid pace throughout 2023. In 2023, I published eleven book review posts. 2024 is poised to be another exciting year in B2B marketing.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Sword and the Script | B2B

APRIL 18, 2023

product led growth/PLG); survey reports; best practices; special reports; how-to-guides; white papers; and Webinars (both live and on-demand). Further, the study says: “Users registering for live webinars are 22% more likely to be correlated with a purchase decision within the next three months.”

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

B2B Marketing Directions

APRIL 7, 2024

Although the halo effect was first applied to the evaluation of people, we now know that halo effects influence how we evaluate inanimate objects including products, services, brands, and companies. In addition, my webinar experience may lead me to form a negative overall impression of your company.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Parse.ly

DECEMBER 14, 2021

In last week’s webinar , David Grossman, CMO of Backstage, walked us through how they used Parse.ly Watch the full webinar. David Grossman: “Backstage originated in 1960 and began as a hyper niche trade magazine, a weekly trade paper for aspiring theater actors in New York City. have been a big part of that.”

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Biznology

MAY 31, 2017

That is, instead of producing videos that stand on their own, make video snippets that amplify or explain specific features and benefits featured on web pages, in white papers, slideware, or webinars. A talking head can talk for hours without significantly increasing production cost. You can animate diagrams and timelines.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182