Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Trade Press Services

SEPTEMBER 25, 2023

Chitwood provides a foundation for this understanding by acknowledging that all customers make five buying decisions in a precise, psychological order: About the salesperson About the company About the product or service About the price About the time to buy Decision #1: About the salesperson. Decision #5: About the time to buy.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Webinars are a must and this is not going to change any time soon: In today’s lockdown environment, most of your customers probably work from home and all marketing events have become entirely virtual. . A first strategy consists of analysing your content production.

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

DealSignal

APRIL 27, 2023

It consists of behavioral signals such as site visits, webinar attendance, email click-throughs, and downloads. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. Ultimately, this can help speed up the buying cycle and drive higher conversion rates.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. The product roadmap. “I think the other dynamic is that you’ve got a new generation of buyers who don’t buy like previous generations — on the B2C or B2B level — and they have budget.

Account Based Marketing 74

Account Based Marketing Buy Process Marketing Automation Services 74

NuSpark Consulting

MARCH 9, 2014

And if you’re selling a complex, business-to-business product, you need leads that you can nurture until they transform into customers. Gated” means web visitors who want to read your e-books, white papers, and more fill in a form with their contact information as payment for downloading it. What to do?

Optimization 100

Optimization Lock-In Business Buying Cycle 100

Webbiquity

SEPTEMBER 7, 2010

Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Velocity Partners

NOVEMBER 22, 2023

If you’re company has a new model (not just new products or services), it really pays to understand the marketing implications. A budgeting challenge New models often need to seek new budgets and different buying teams in an organisation. Do webinars. Give talks on it. Crash panels at conferences.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

Vision Edge Marketing

NOVEMBER 15, 2018

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Maybe you use a graduated scale where you give touch points closer to the end of the buying journey more value than touches earlier in the process?

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. The new buyers can be directed to the YouTube channels to help them better understand how to use a particular product or service.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Martech

MAY 12, 2022

I mean, my wife scrolls products endlessly on websites every night. You might notice, for example, that someone searches on these high-intent keywords, goes to a results page, clicks on a link and spends time on a product page, goes back to the results page, clicks on another link, and so on. Processing.Please wait.

Intent 107

Intent Account Based Marketing Bombora Intent Signal 107

Marketing Insider Group

AUGUST 19, 2015

They are starting to compile a list of available vendors and products within their solution strategy. Often, that content is a white paper, eBook, webinar or a newsletter. Have CTAs Mirror The Buying Cycle – Different offers appeal to people who are in different stages of their buying cycle.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Marketing Insider Group

AUGUST 6, 2015

For example, the fact that you just released a new product is not a “story” that most of your customers are going to be interested in … but I would bet that it’s the story your product marketing team is pushing you to tell. Don’t always just go for the big bang — go for quality content that engages the right audience.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Press 100

ANNUITAS

JULY 2, 2015

For example, the fact that you just released a new product is not a “story” that most of your customers are going to be interested in … but I would bet that it’s the story your product marketing team is pushing you to tell. Don’t always just go for the big bang — go for quality content that engages the right audience.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The Point

JULY 1, 2019

Secondary offers are calls to action – usually placed on a thank you page or in a fulfillment email – related to the action the prospect just took – as in: thank you for downloading our white paper, here’s a recorded Webinar you might like. Conversational Marketing.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Make sure your content is problem and solution focused and doesn’t only talk about your product.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

ANNUITAS

JULY 29, 2014

For example, the fact that you just released a new product is not a “story” that most of your customers are going to be interested in … but I would bet that it’s the story your product marketing team is pushing you to tell. Don’t always just go for the big bang — go for quality content that engages the right audience.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

Madison Logic

AUGUST 31, 2023

Marketing, product, sales, customer success – everyone needs to be on the same page to give buyers that personalized and unified experience. Research supports using multiple sources to validate assumptions, identify buying group members, and map out the buying cycle stages.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

MarketJoy

JULY 27, 2018

The maturation of the internet has changed the B2B buying cycle forever. This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. You must prepare your contacts with materials that can help them gain buy-in from other stakeholders. Decrease Risk.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

markempa

OCTOBER 27, 2014

It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. You can make a huge impact by focusing first on creating an Ideal Customer Profile (company-wide, for each product, service or solution).

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Biznology

OCTOBER 24, 2013

As simple as it sounds, you must keep the buying cycles in mind for various buyer types. If enterprise leads convert early on in the cycle, your top-of-the-funnel content should be as compelling as possible. This level creates awareness of your product or service. White papers. How-to videos. Endorsement.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. E-newsletters, blogs and white papers are among the most popular types of content. How to Take Advantage of the New B2B Buying Behavior by Fast Company. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

6sense

APRIL 13, 2016

Today, before making an investment in new strategies, technologies and skill sets a manager can educate herself by looking across analyst briefings, industry reports, white papers, case studies and technical reviews. Here are three of the most common and effective use cases for predictive implementation today. Prioritizing SDR Follow-Up.

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Onalytica B2B

OCTOBER 30, 2018

We had a website and webinars and all of that stuff of course. If you imagine kids scribbling on a piece of paper, there you have the small business buying journey. SHOULD YOU THINK DIFFERENTLY ABOUT INFLUENCER ENGAGEMENT DEPENDING ON WHERE IN THE BUYING CYCLE YOU ARE TRYING TO TARGET YOUR MARKETING EFFORTS?

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Use a social publishing site like scribd.com to gain a larger audience for your white papers.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

ANNUITAS

APRIL 10, 2014

A white paper is developed and marketing decides to launch a “campaign” around the white paper. Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

NuSpark Consulting

JULY 9, 2010

If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether. If you’re a complex product/service, you need to nurture your prospects throughout the buying cycle with quality content and marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether. If you’re a complex product/service, you need to nurture your prospects throughout the buying cycle with quality content and marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Vidyard

APRIL 1, 2014

The only difference is that your content should map to your buying cycle and turn viewers into customers. I know it sounds cheesy, but “video product tour” just doesn’t have the same ring to it). So how can you be as compelling as YouTube AND drive action on your site? Set up a video content journey! (I

Top of Funnel 51

Top of Funnel Video Marketing Buying Cycle Buyer Intent 51

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This was second only to downloading product data sheets. This was second only to downloading product data sheets. This white paper aims to change that perception of them.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

APRIL 22, 2010

Because it is the mega-distributors that dictate terms and reduce the value of the manufacture’s innovations into commodity products. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. That business model works for a while but in the long-term, it fails badly.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). A pay-per-click plan, as supported by the research, would include the following elements: Reviewing product promotion strategy, geography strategy, and budgeting available. Creating adgroups (categories) and ads for each specific product/service.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). A pay-per-click plan, as supported by the research, would include the following elements: Reviewing product promotion strategy, geography strategy, and budgeting available. Creating adgroups (categories) and ads for each specific product/service.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100